Create a Creator Content Check Policy

Creator Content Check reviews a creator's recent content against standards you set, so you can decide whether they're a good fit for your brand before you partner with them. You need to create a policy before you can add any creators.

This feature is currently in closed beta and is not available to all brands.

Tips for setting up your policy

• Start broad, then narrow down. Selecting all brand safety terms on your first policy gives you a baseline. Refine once you've seen what a few checks return.
• Keep custom keywords specific. Product names, campaign hashtags, and named topics work better than general words, which tend to flag content that isn't a real concern.
• Match the date range to the decision. 6 months suits a long-term partnership; 1 or 2 months is usually enough for a short, one-off campaign.
• Use separate policies for different standards. Rather than editing one policy repeatedly, create a policy per campaign or per risk threshold.

Create a policy

1. From the left navigation bar, select [Discover] → Creator Content Check.
2. Start a new policy:

   • If this is your first policy, select Set Up Creator Content Check.
   • Otherwise, in the upper-right corner, select New Policy.
3. Enter a Policy Name.
4. From the [Drop-down menu] in the Content Age section, select a Content age range. This sets how far back the check reaches into each creator's content history. You can check as far as 6 months into a creator's history.
5. In the Keywords section, select a Brand safety term you want to check for.

   • You can select more than one term, or Select All to include all of them. Refer to the Brand safety terms reference below.

Brand safety terms reference

Term	Description
Violence	Content depicting or promoting physical harm, weapons, graphic injury, or violent acts.
Substances	Content referencing illegal drug use, drug paraphernalia, or excessive alcohol or tobacco use.
Sexual Indecent Content	Content containing nudity, sexually explicit material, or sexually suggestive imagery or language.
Hate Speech & Aggression	Content that attacks, demeans, or incites hostility toward individuals or groups based on protected characteristics, or that includes threatening or abusive language.
Language Toxicity	Content containing profanity, slurs, or generally offensive or inflammatory language.

1. Optionally, you can enter any additional Custom keywords you don't want associated with your brand, e.g., a rival product name or a topic that clashes with your brand voice.

   • Separate multiple keywords with commas, or select Enter after inserting each keyword.
2. Select Save.

   • Your policy is created with the status No creators added. Add creators to it to run your first check.