> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/introduction-welcome-to-creator/step-5-pay-your-creators.md).

# Step 5: Pay Your Creators

Creator campaigns offer a flexible payment solution and include any combination of the following payment methods that you've picked during the campaign setup:

* **Flat-fee payments:** To manage your flat-fee payments and instantly pay creators, refer to [Manage Creator Campaign Payments](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/manage-creator-campaign-payments).
* **Performance-based payments:** Performance-based payments are set up in your template terms. You can [modify your payout rates](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/template-terms/modify-template-terms) in your template terms.
* **Product gifting:** Send gifts to creators to promote your product. Refer to [Manage Creator Campaign Gifting Orders](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/manage-creator-campaign-gifting-orders) for more information.

#### Best practices when paying your creators <a href="#section-idm23499644039381" id="section-idm23499644039381"></a>

Keep your creators happy and engaged by offering a mix of the compensation models listed below:

* **Commission**: competitive commissions (15-20%) encourage creators to promote products more often, increasing their earning potential.
* **Flat fees**: compensate creators for posts using a hybrid of flat fees and commission to ensure that your creators are rewarded for content creation, while lowering your upfront costs.
* **Performance bonuses**: these should be awarded to creators for hitting certain revenue, conversion, or traffic goals to encourage more frequent promotions.
* **Dynamic commissions**: using dynamic commissions to increase payouts on things like certain products, promo codes, or price categories can increase AOV and conversion rate.
* **Product gifting**: regular gifting of products to creators, especially top-performers, allows them to showcase your products in a more genuine way and will strengthen your relationship.


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