# Step 3: Onboard Your Creators
A strong onboarding process helps creators feel confident and connected from the start and gets them engaged right off the bat.
#### Send a strong welcome
* **Welcome emails**: Make sure all new creators receive a welcome email with details on generating tracking links, finding products, and locating financial information. You can customize an automated [system welcome email](https://help.impact.com/en/support/solutions/articles/48001238056-customize-your-program-branding#system-emails-and-ui-messages-0-3), or set up a multi-message [email workflow](https://help.impact.com/en/support/solutions/articles/155000003555-create-manage-email-workflows) within your account.
* Avoid setting up both a system welcome email and an email workflow to prevent sending duplicate emails.
* **Welcome products**: Send your new creators a free welcome product to give them a jumpstart by having something to talk about with their audience from the get-go.
* **Create a Facebook group**: Create a [Facebook group](https://www.facebook.com/help/167970719931213/) ![\[External link\]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-b8ebe06c75d53cc8d24756ae9b7589e2.svg) to share general information about your program, answer questions, and share announcements or upcoming seasonal promotions. It’s a great way to maintain engagement and foster connection.
#### Equip creators to promote your brand
Make sure your creators have what they need to start promoting.
* **Share creative assets**: Create a repository of lifestyle and product images that reflect your brand, and share it with your creators. This repository gives them a better idea of your brand aesthetic and provides them with content to use in promotions.
* **Share promo codes**: Give creators exclusive [promo codes](https://help.impact.com/en/support/solutions/articles/155000000279-create-a-promo-code) to offer their audiences. They can also be used to track conversions and optimize commissions.
* Creators appreciate vanity promo codes that include their name, social handles, or website names.
* **Enable a product catalog**: Create a [product catalog](https://help.impact.com/en/support/solutions/articles/48001234925-add-product-catalogs-as-a-brand) to let creators browse and choose which products they want to promote.
#### Maintain communication with your creators
* **Use surveys**: Collect feedback on products, platform usage, commission rates, and more through [surveys](https://help.impact.com/en/support/solutions/articles/155000000224-create-a-partner-survey). They are also a helpful way to gain insight into creators' interests and feedback for upcoming initiatives.
* **Stay in touch**: Keep communication flowing with creators through regular emails, calls, and webinars, and provide hands-on help with the platform. Make sure to check in on your creators before important deadlines to keep them on track.
* **Respect their voice**: Show creators you value their voice, audience, and creative style. Offer flexible guidelines, and frame the collaboration as a way to enhance their content, not interrupt it.
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