> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/introduction-welcome-to-creator/step-2-invite-creators-or-review-applications.md).
# Step 2: Invite Creators or Review Applications
When working with creators, you can choose to invite creators, or build a campaign to which creators can apply.
{% hint style="success" %}
**Note:** You can invite creators to your *program* or to a *campaign*. Refer to the [different scenarios](https://help.impact.com/en/support/solutions/articles/155000000153-recruiting-creators-explained) understand what happens when a creator joins your program vs. campaign.
{% endhint %}
#### Invite creators
Once you find suitable creators to participate in your campaign, you can invite them or mark them as prospects to invite them at a later stage. You can invite creators in different ways:
* [The marketplace](https://help.impact.com/en/support/solutions/articles/155000000153-recruit-creators): Once you've found a suitable creator in the marketplace, select their profile to invite them to your campaign.
* [Prospects](https://help.impact.com/en/support/solutions/articles/48001237374-view-prospective-partners): Mark creators as prospects if you don't want to invite them immediately but at a later stage.
* [Directly from your campaign](https://help.impact.com/en/support/solutions/articles/155000004440-invite-new-creators-to-your-campaign): Once you've set up a campaign you can invite creators or creator groups directly from the campaign.
Best practice when inviting creators
When inviting creators to your campaign, invite more than what you need and expand your criteria to increase your chances of finding the perfect creators. Incorporate a mix of [creator tiers](https://help.impact.com/en/support/solutions/articles/48001240052-partner-size-rating-criteria#creator-tier-scale-0-3) to hit different sections of the funnel, appeal to different types of audiences and keep content usage affordable.
---
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