# Step 2: Invite Creators or Review Applications

When working with creators, you can choose to invite creators, or build a campaign to which creators can apply.

{% hint style="info" %}
**Note:** You can invite creators to your *program* or to a *campaign*. Refer to the [different scenarios](https://help.impact.com/en/support/solutions/articles/155000000153-recruiting-creators-explained) understand what happens when a creator joins your program vs. campaign.
{% endhint %}

#### Invite creators <a href="#section-idm234650341931937" id="section-idm234650341931937"></a>

Once you find suitable creators to participate in your campaign, you can invite them or mark them as prospects to invite them at a later stage. You can invite creators in different ways:

* [The marketplace](https://help.impact.com/en/support/solutions/articles/155000000153-recruit-creators): Once you've found a suitable creator in the marketplace, select their profile to invite them to your campaign.
* [Prospects](https://help.impact.com/en/support/solutions/articles/48001237374-view-prospective-partners): Mark creators as prospects if you don't want to invite them immediately but at a later stage.
* [Directly from your campaign](https://help.impact.com/en/support/solutions/articles/155000004440-invite-new-creators-to-your-campaign): Once you've set up a campaign you can invite creators or creator groups directly from the campaign.

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<summary>Best practice when inviting creators</summary>

When inviting creators to your campaign, invite more than what you need and expand your criteria to increase your chances of finding the perfect creators. Incorporate a mix of [creator tiers](https://help.impact.com/en/support/solutions/articles/48001240052-partner-size-rating-criteria#creator-tier-scale-0-3) to hit different sections of the funnel, appeal to different types of audiences and keep content usage affordable.

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