# Tune Your EMV Settings

Earned Media Value (EMV) is a key performance indicator (KPI) that assigns a monetary value to the buzz your campaign creates through impressions, views, and engagement on creator content. EMV doesn’t measure actual revenue, but rather gives you the means to assign a valuation to the content that creators develop for your campaign. In this article, learn how to fine-tune your EMV settings to get the most from this metric.

#### Tune EMV Settings

1. From the top navigation bar, select ![](/files/2qeX6EqajzdOPiwzfeV5) **\[User profile] → Settings**.
2. In the *Program Settings* column, navigate to the *General* section, then select **EMV Settings**.
3. Estimate the value of each individual *engagement*, *impression*, or *view*, then enter these values into the corresponding **Engagements**, **Impressions**, and **Views** fields. These estimated values will be used to calculate EMV in your reporting.
4. Continue adding EMV estimates for all your social media platforms such as Instagram, TikTok, YouTube, and Facebook.

   <div data-with-frame="true"><figure><img src="/files/AJfDFhXmVQ0aSUrxy6Dq" alt="" width="375"><figcaption></figcaption></figure></div>

#### View your earned media value

1. You can view your EMV in these reports:
   * [Performance by Post](/brand/what-would-you-like-to-learn-about/creator-program/creator-reports/performance-by-post-report.md)
   * [Performance by Creator](/brand/what-would-you-like-to-learn-about/creator-program/creator-reports/performance-by-creator-report.md)
   * [Performance by Campaign](/brand/what-would-you-like-to-learn-about/creator-program/creator-reports/performance-by-campaign-report.md)
   * [Performance by Social Platform](/brand/what-would-you-like-to-learn-about/creator-program/creator-reports/performance-by-social-platform-report.md)
2. In the filter panel, select the **Show** drop-down menu and select **EMV Lifetime** or **EMV Delta**.
3. Select ![](/files/HAYlqLij6PEHErfhXyFS) **\[Search]**.


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