# Tune Your EMV Settings

Earned Media Value (EMV) is a key performance indicator (KPI) that assigns a monetary value to the buzz your campaign creates through impressions, views, and engagement on creator content. EMV doesn’t measure actual revenue, but rather gives you the means to assign a valuation to the content that creators develop for your campaign. In this article, learn how to fine-tune your EMV settings to get the most from this metric.

#### Tune EMV Settings

1. From the top navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-1183576591b45997efe4dc81a25024640591d02a%2F245137dc972a7a7f6165b59538fcdbac8fd5bd8fee4ba9f20c1a2982c5b58b57.svg?alt=media) **\[User profile] → Settings**. 
2. In the *Program Settings* column, navigate to the *General* section, then select **EMV Settings**.
3. Estimate the value of each individual *engagement*, *impression*, or *view*, then enter these values into the corresponding **Engagements**, **Impressions**, and **Views** fields. These estimated values will be used to calculate EMV in your reporting.
4. Continue adding EMV estimates for all your social media platforms such as Instagram, TikTok, YouTube, and Facebook.

   <div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-5f2d4426fa1d1bc84795c460b978267a2d805233%2Fd8ba28e49c91f7a9f736055f8d3ba4a494a2294a39a3af0f0e6f23d1a271b1c2.png?alt=media" alt="" width="375"><figcaption></figcaption></figure></div>

#### View your earned media value

1. You can view your EMV in these reports:
   * [Performance by Post](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/creator-reports/performance-by-post-report)
   * [Performance by Creator](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/creator-reports/performance-by-creator-report)
   * [Performance by Campaign](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/creator-reports/performance-by-campaign-report)
   * [Performance by Social Platform](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/creator-reports/performance-by-social-platform-report)
2. In the filter panel, select the **Show** drop-down menu and select **EMV Lifetime** or **EMV Delta**.
3. Select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-26956d35e17c61868ca8dba76097721fd6066ab4%2F69945c787eb2db89761c82e0cd32fb31d2fc690bfb8592d9a08b7e7983b7445b.svg?alt=media) **\[Search]**.