# Performance by Social Platform Report The *Performance by Social Platform* report shows you a wide range of tracking data broken down according to each social platform. Here, you can find KPIs such as likes, engagements, and more. #### Manage the report 1. From the left navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage]** → **Reports** → **Performance** → [by Social Platform](https://app.impact.com/secure/advertiser/Adv/report/viewReport.report?id=14220). 2. Below *Performance by Social Platform*, you can filter for the data you want to view. Select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-26956d35e17c61868ca8dba76097721fd6066ab4%2F69945c787eb2db89761c82e0cd32fb31d2fc690bfb8592d9a08b7e7983b7445b.svg?alt=media) **\[Search]** when you have the filters in place that you want. * View the *Filter reference* for more information. * You can use the icons at the top-right of the page to ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-5f66b561c13702c38208236d30600ddbdf474fa8%2F7642b746de428f6ed457ff6c83c3ca8ea778c822aa7654ab09da930d77db8ea3.svg?alt=media) **pin**, ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-ac65d9303f4002a9572c597d7e38a09962900df0%2Fccb680aef192b944a1effa9b19830de17e22540e98e1bfa40e1bc0a240aa51ee.svg?alt=media) **schedule**, ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-1c990ed7d1179d6bc54ec8a2f98688d63ffdf977%2F1ca7fd10d94ed494c076e86be8f0d3f371693b11c47f1b26ec0435a27e0e48c5.svg?alt=media) **download** the report (in PDF, Excel, or CSV format), or ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-b70e3cd0e284da9a2b0f22b7344d6f584a821b55%2F2d250c06ba9e7eee075a038b635153ab7906f3f98d9861020eccac7e0f10b908.svg?alt=media) **retrieve via API**.
Filter reference | Filter | Description | | --------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Date Range |

Filter data by when it was created. You can also compare two periods of time against each other.

You can query a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting [Unchecked box] \[Unchecked box] compare to {Previous year}.

If you want to query more than 366 days of data, you will need to create multiple reports.

| | Creator | Select 1, multiple, or all creator(s) for which you want to see data. | | Campaign | Select 1, multiple, or all Creator campaigns for which you want to see data. | | Social Platform | Select 1, multiple, or all social platform(s) for which you want to see data. | | Group | Select 1, multiple, or all [partner group(s)](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups) for which you want to see data. | **Show:** Add data from a selection of choices. These data points will get added to the table report under the graph after you select ![\[Search\] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-378d7abd37e544e2e1a120594a46cf7a.svg) **\[Search]**. **Data points explained** | Data point | Description | | ------------ | ------------------------------------------------------------------- | | Campaign | The name of the campaign associated with the social platform. | | Creator | The name of the creator who posted to the specific social platform. | | EMV Lifetime | The earned media value (EMV) for the social platform. |
3. Customize the report view and choose between viewing the trend graph, data table, or comparison graph. {% tabs %} {% tab title="Trend graph" %} The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range. 1. Select the drop-down in the upper-right corner, then, choose a specific metric. 2. Alternate between the line, bar, and treemap views by selecting the view icon.
{% endtab %} {% tab title="Data table" %} Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range. * Refer to the *Report data column reference* below for more information on the columns found in the data table. * Add or remove columns from the report table using the ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-55f9a4ba17f1edde22510bc766728b311864c461%2Feaf620c7b74ff071d06c5e1b12bb1bd184361280cdc0ea896c3f8058c11b8532.svg?alt=media) **\[Columns]** icon at the top-right of the report.
**Report data column reference** | Column | Description | | ---------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | Social Platform | The name of the social network to which the data belongs. E.g., Facebook, TikTok. | | Campaigns | The number of campaigns with posts to this social platform. | | Creators | The number of *joined* creators who have this social platform connected. | | Posts | The number of unique pieces of content posted by the creator per social platform. | | Engagements (Lifetime) | The number of audience actions taken after seeing posted content. Engagements can include reacting to the content, clicking a link, sharing the content, and more. | | Likes (Lifetime) | The number of "like" reactions to creators' content for this social platform. | | Comments (Lifetime) | The total number of times that the audience left text commentary on creator content per social platform. | | Shares (Lifetime) | The total number of times that audience members distributed creator content per social platform. | | Impressions (Lifetime) | The number of times that the story or post was featured on unique audience feeds. | | Reach (Lifetime) | The number of platform users who saw the post at least once. | | Views (Lifetime) | The number of views this video received within the social platform. | | Clicks | The total number of link clicks that took the creators' audience to your landing page for the social platform. | | Actions | The total number of conversions (sales, app installs, etc.) tracked per social platform. This number excludes any reversed conversions. | | Action Cost | The amount of compensation paid to creators for driving the traffic that resulted in conversions for your campaign per social platform. | | Other Costs | The cost for all non-actions associated with this social platform. | | Flat Fee | The amount of compensation paid to creators for completing their campaign tasks. | | Total Compensation | Total compensation is the sum of your *Action Cost*, and *Flat Fee costs*. | | Revenue | This is the total amount of sales creators have generated for you from link clicks per social platform. | | {% endtab %} | | {% tab title="Comparison graph" %} The comparison graph compares the *social platforms* of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected ads over the selected date range. 1. Select the specific metric from the drop-down in the trend graph. 2. Select the empty checkbox next to the row in the data table for the metrics you want to compare. * Each selected checkbox will be displayed in a specific color that will reflect in the trend graph. 3. Select **Graph rows** to compare the selected rows. 4. Select **Clear compare** to clear the trend view. {% endtab %} {% endtabs %}