# Performance by Social Platform Report

The *Performance by Social Platform* report shows you a wide range of tracking data broken down according to each social platform. Here, you can find KPIs such as likes, engagements, and more.

#### Manage the report

1. From the left navigation bar, select ![](/files/CDnwOBeIdds9r3Z6zTnO) **\[Engage]** → **Reports** → **Performance** → [**by Social Platform**](https://app.impact.com/secure/advertiser/Adv/report/viewReport.report?id=14220).
2. Below *Performance by Social Platform*, you can filter for the data you want to view. Select ![](/files/HAYlqLij6PEHErfhXyFS) **\[Search]** when you have the filters in place that you want.
   * View the *Filter reference* for more information.
   * You can use the icons at the top-right of the page to ![](/files/3bSKzWgllkH16JDwFmsr) **pin**, ![](/files/2Ghe91AcAOoF378v6fV3) **schedule**, ![](/files/VOFFXKeXnxheurGOI7mp) **download** the report (in PDF, Excel, or CSV format), or ![](/files/yQ3oxbymhhIwru4IrRiI) **retrieve via API**.

<details>

<summary>Filter reference</summary>

<table><thead><tr><th width="201">Filter</th><th>Description</th></tr></thead><tbody><tr><td>Date Range</td><td><p>Filter data by when it was created. You can also compare two periods of time against each other.</p><p>You can query a maximum of <strong>366 days</strong> of data. However, you can still perform Year-over-Year reporting by selecting <img src="https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-396370c2cdec89ba7d714c4c58e6845b.svg" alt="[Unchecked box]"> <strong>[Unchecked box] compare to {Previous year}</strong>.</p><p>If you want to query more than 366 days of data, you will need to create multiple reports.</p></td></tr><tr><td>Creator</td><td>Select 1, multiple, or all creator(s) for which you want to see data.</td></tr><tr><td>Campaign</td><td>Select 1, multiple, or all Creator campaigns for which you want to see data.</td></tr><tr><td>Social Platform</td><td>Select 1, multiple, or all social platform(s) for which you want to see data.</td></tr><tr><td>Group</td><td>Select 1, multiple, or all <a href="/pages/Vifs45qKLqzSox6N1IKl">partner group(s)</a> for which you want to see data.</td></tr><tr><td>Show</td><td><p>Add data from a selection of choices. These data points will get added to the table report under the graph after you select <img src="https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-378d7abd37e544e2e1a120594a46cf7a.svg" alt="[Search] vNext"> <strong>[Search]</strong>.</p><ul><li><strong>Campaign</strong>: The name of the campaign associated with the social platform.</li><li><strong>Creator</strong>: The name of the creator who posted to the specific social platform.</li><li><strong>EMV Lifetime</strong>: The earned media value (EMV) for the social platform.</li></ul></td></tr></tbody></table>

</details>

3. Customize the report view and choose between viewing the trend graph, data table, or comparison graph.

{% tabs %}
{% tab title="Trend graph" %}
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

1. Select the drop-down in the upper-right corner, then, choose a specific metric.
2. Alternate between the line, bar, and treemap views by selecting the view icon.

<div data-with-frame="true"><figure><img src="/files/0YVKrCjhtal8jD2vCpba" alt=""><figcaption></figcaption></figure></div>
{% endtab %}

{% tab title="Data table" %}
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.

* Refer to the *Report data column reference* below for more information on the columns found in the data table.
* Add or remove columns from the report table using the ![](/files/2UBIaZ4rC68uB64ftE82) **\[Columns]** icon at the top-right of the report.<br>

  <div data-with-frame="true"><figure><img src="/files/Sgl34xpmRb6vatrIWsqW" alt=""><figcaption></figcaption></figure></div>

<details>

<summary><strong>Report data column reference</strong></summary>

| Column                 | Description                                                                                                                                                        |
| ---------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Social Platform        | The name of the social network to which the data belongs. E.g., Facebook, TikTok.                                                                                  |
| Campaigns              | The number of campaigns with posts to this social platform.                                                                                                        |
| Creators               | The number of *joined* creators who have this social platform connected.                                                                                           |
| Posts                  | The number of unique pieces of content posted by the creator per social platform.                                                                                  |
| Engagements (Lifetime) | The number of audience actions taken after seeing posted content. Engagements can include reacting to the content, clicking a link, sharing the content, and more. |
| Likes (Lifetime)       | The number of "like" reactions to creators' content for this social platform.                                                                                      |
| Comments (Lifetime)    | The total number of times that the audience left text commentary on creator content per social platform.                                                           |
| Shares (Lifetime)      | The total number of times that audience members distributed creator content per social platform.                                                                   |
| Impressions (Lifetime) | The number of times that the story or post was featured on unique audience feeds.                                                                                  |
| Reach (Lifetime)       | The number of platform users who saw the post at least once.                                                                                                       |
| Views (Lifetime)       | The number of views this video received within the social platform.                                                                                                |
| Clicks                 | The total number of link clicks that took the creators' audience to your landing page for the social platform.                                                     |
| Actions                | The total number of conversions (sales, app installs, etc.) tracked per social platform. This number excludes any reversed conversions.                            |
| Action Cost            | The amount of compensation paid to creators for driving the traffic that resulted in conversions for your campaign per social platform.                            |
| Other Costs            | The cost for all non-actions associated with this social platform.                                                                                                 |
| Flat Fee               | The amount of compensation paid to creators for completing their campaign tasks.                                                                                   |
| Total Compensation     | Total compensation is the sum of your *Action Cost*, and *Flat Fee costs*.                                                                                         |
| Revenue                | This is the total amount of sales creators have generated for you from link clicks per social platform.                                                            |

</details>
{% endtab %}

{% tab title="Comparison graph" %}
The comparison graph compares the *social platforms* of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected ads over the selected date range.

1. Select the specific metric from the drop-down in the trend graph.
2. Select the empty checkbox next to the row in the data table for the metrics you want to compare.
   * Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
3. Select **Graph rows** to compare the selected rows.
4. Select **Clear compare** to clear the trend view.
   {% endtab %}
   {% endtabs %}


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