# Performance by Post Report
The *Performance by Post* report shows you a wide range of tracking data broken down by individual social posts that are linked to your [creator campaigns](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/creator-campaign-manager-explained). KPIs—including likes, engagements, and more—can all be found here. Each social platform has a dedicated table displaying metrics specific to that platform, allowing you to compare creators' performance across similar post types.
#### Access the report
1. From the left navigation bar, select  **\[Engage]** → **Reports → Performance → by Post**.
2. Below *Performance by Post*, you can filter for the data you want to view. Select  **\[Search]** when you have the filters in place that you want.
* View the *Filter reference* below for more information.
* You can use the icons at the top-right of the page to  **pin**,  **schedule**, , or **download** the report (in PDF, Excel, or CSV format)
Filter reference
| Date Range | Filter data by when it was created. You can also compare two periods of time against each other. |
| --------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Campaign Status |
Select a campaign status for which you want to see data.
Campaign statuses include:
All — this filter will show all your campaigns, those that are ongoing and those that are done.
Active — this filter will show your ongoing campaigns.
Completed — this filter will show campaigns that have run their course.
|
| Creator | Select for which creators you want to see data. |
| Post Type | Select the type of post for which you want to see data. |
| Campaign | Select for which [creator campaigns](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/creator-campaign-manager-explained) you want to see data. |
| Social Platform | Select for which social media platforms you want to see data. |
| Group | Select 1, multiple, or all [partner group(s)](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups) for which you want to see data. |
**Data points explained**
| Filter | Description |
| ----------------- | -------------------------------------------------------------------------------------------------------------------- |
| Campaign Id | The campaign's unique identifier on the impact.com platform. |
| Creator Id | The creator's unique identifier on the impact.com platform. |
| Post Id | The post's unique identifier on the impact.com platform. |
| Comments Delta | The number of comments the post received, across your selected time span. |
| EMV Delta | The earned media value for the post, across your selected time span. |
| EMV Lifetime | The earned media value (EMV) of the post. |
| Handle | The creator's social media name. |
| Likes Delta | The number of likes that the post received, across your selected time span. |
| Impressions Delta | The number of times that the story or post was featured on unique audience feeds, across your selected time span. |
| Shares Delta | The number of shares for the post. |
| Views Delta | The number of views this video received within the social platform. |
| Reaches Delta | The number of platform users who saw the post at least once, across your selected time span. |
| Engagements Delta | The number of likes, comments, shares, or link clicks (etc.) that the post received, across your selected time span. |
3. Customize the report view and choose between viewing the trend graph or data table.
{% tabs %}
{% tab title="Trend graph" %}
The trend graph enables you to select a metric from a core group that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
1. Select the  **\[Drop-down menu]** in the upper-right corner, then, choose a specific metric.
2. Alternate between the  **\[Graph]** and  **\[Bar]** views by selecting the view icon.
{% endtab %}
{% tab title="Data table" %}
The data tables provide different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range. Each data table shows engagement metrics for a specific platform.
You can add additional columns using the **Show** dropdown list to the right of the default filters.
* Refer to the *Report data column reference* below for more information on the columns found in the data table.
* Add or remove any of the default columns from the report table using the  **\[Columns]** icon at the top-right of the report.
**Report data column reference**
| Column | Description |
| ---------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Campaign | The creator campaign for which this post was made. |
| Creator | The creator who made the post. |
| Post URL | The URL at which the post can be found. If you select the post, it will open in a new tab. |
| Create Date | The date on which the post was created. |
| Task Content Type | The type of content creation task assigned to the creator. |
| Comments (Lifetime) | The number of comments the post received. |
| Impressions (Lifetime) | The number of times that the story or post was featured on unique audience feeds. |
| Likes (Lifetime) | The number of times a post was liked. |
| Reach (Lifetime) | The number of platform users who saw the post at least once. |
| Engagements (Lifetime) | The number of audience actions taken after seeing posted content. Actions can include reacting to the content, clicking a link, sharing the content, and more. |
| Shares (Lifetime) | The number of shares for the post. |
| Views (Lifetime) | The number of views this video received within the social platform. |
| Clicks | The total number of tracking link clicks generated from the post. |
| Actions | The total number of conversions (sales, app installs, etc.) generated from the post. This number excludes any reversed actions. |
| Action Cost | The amount of compensation due to the creator for driving the traffic that resulted in conversions. |
| Other Cost | The cost for all non-actions associated with this post. |
| Revenue | The total revenue you received for actions driven by this post. |
| Total Compensation | Total compensation is the sum of your *Action Cost*, and *Flat Fee costs*. |
| Flat Fee | The amount of compensation paid to creators for completing their campaign tasks. |
| {% endtab %} | |
| {% endtabs %} | |
