# Performance by Creator Report
The Performance by Creator report shows you a wide range of tracking data broken down according to each creator. KPIs, like actions, clicks, and more, can all be found here.
#### Access the report
1. From the left navigation bar, select  **\[Engage]** → **Reports → Performance → by Creator**.
2. Below *Performance by Creator*, you can filter for the data you want to view. Select  **\[Search]** when you have the filters in place that you want.
* View *Filter reference* for more information.
* You can use the icons at the top-right of the page to  **pin**,  **schedule**,  **download** the report (in PDF, Excel, or CSV format), or  **retrieve via API**.
Filter reference
| Filter | Description |
| --------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date Range |
Filter data by when it was created. You can also compare two periods of time against each other.
You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting \[Unchecked box] compare to {Previous year}.
If you want to pull more than 366 days of data, you will need to create multiple reports.
|
| Campaign Status |
Select a campaign status for which you want to see data.
Campaign statuses include:
All — this filter will show all your campaigns, those that are ongoing and those that are done.
Active — this filter will show your ongoing campaigns.
Completed — this filter will show campaigns that have run their course.
|
| Creator | Select 1, multiple, or all creator(s) for which you want to see data. |
| Post Type | Select the type of post for which you want to see data. |
| Campaign | Select 1, multiple, or all campaign(s) for which you want to see data. |
| Social Platform | Select 1, multiple, or all social platform(s) for which you want to see data. |
| Group | Select 1, multiple, or all [partner group(s)](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups) for which you want to see data. |
**Show:** Add data from a large selection of choices. These data points will get added to the table report under the graph after you select ![\[Search\] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-378d7abd37e544e2e1a120594a46cf7a.svg) **\[Search]**.
#### Data points explained
| Filter | Description |
| --------------- | ---------------------------------------------------------------------------------------------- |
| Social Platform | Selecting this filter will show information on the various social platforms used by a creator. |
| Campaign | Selecting this filter will show information on what campaigns a creator made posts for. |
| EMV Lifetime | Shows the creator's earned media value (EMV). |
3. Customize the report view and choose between viewing the trend graph, data table, or comparison graph.
{% tabs %}
{% tab title="Trend graph" %}
The trend graph enables you to select a metric from a core group that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
1. Select the  **\[Drop-down menu]** in the upper-right corner, then, choose a specific metric.
2. Alternate between the  **\[Trend]**,  **\[Bar]**, and  **\[Treemap]** views by selecting the view icon.
{% endtab %}
{% tab title="Data table" %}
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.
#### Performance data reference table
| Metric | Description |
| ---------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Creator | The name of the creator. |
| Campaigns |
The number of associated campaigns assigned to the creator. All metrics in this row should tie back to data associated with posts and performance that is tied back to this campaign.
This report shows all creator performance within the selected time period for this program, regardless of whether there is a campaign or not.
You can expect to see No Campaign if the creator\_campaign\_id (ccid) identifier was not present in the tracking link that created this click and action. This can happen if the creator didn’t take the tracking link from a particular task/deliverable, but instead got it from their program-level tracking.
|
| Social Platforms | The number of social platforms used by the creator. |
| Posts | The total number of posts, stories, and other types of content posted by creators per creator. |
| Reaches (Lifetime) | The total number of followers (audience) across all of the creators' connected social platforms, across your selected time span. |
| Engagements (Lifetime) | The number of audience actions taken after seeing posted content, across your selected time span. Actions can include reacting to the content, clicking a link, sharing the content, and more. |
| Impressions (Lifetime) | The number of unique audience members that viewed content, across your selected time span. |
| Clicks | The total number of link clicks that took the creators' audience to your landing page. |
| Actions | The total number of conversions (sales, app installs, etc.) tracked for a particular creator. This number excludes any reversed conversions. |
| Action Cost | The amount of compensation paid to creators for driving the traffic that resulted in conversions for your campaign. |
| Other Costs | The cost for all non-actions associated with this creator. |
| Flat Fee | The amount of compensation paid to creators for completing their campaign tasks. |
| Total Compensation | Total compensation is the sum of your *Action Cost*, and *Flat Fee* costs. |
| Revenue | This is the total amount of sales creators have generated for you from link clicks for a particular campaign. |
| Comments (Lifetime) | Total number of comments the associated posts had recorded up to the specified end date. Measurement may not apply to all social platforms. |
| Shares (Lifetime) | Total number of times the post was shared up to the specified end date. Measurement may not apply to all social platforms. |
| Views (Lifetime) | Total number of time the associated post had been viewed up to the specified end date. Measurement may not apply to all social platforms. |
| {% endtab %} | |
{% tab title="Comparison graph" %}
The comparison graph compares the categories of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected categories over the selected date range.
1. Select the specific metric from the drop-down in the trend graph.
2. Select the  **\[Checkbox]** next to the row in the data table for the metrics you want to compare.
* Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
3. Select **Graph rows** to compare the selected rows.
4. Select **Clear compare** to clear the trend view.
{% endtab %}
{% endtabs %}
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# Agent Instructions: Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.
Perform an HTTP GET request on the current page URL with the `ask` query parameter:
```
GET https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/creator-reports/performance-by-creator-report.md?ask=
```
The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.
Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
![[Unchecked box]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-396370c2cdec89ba7d714c4c58e6845b.svg)
\[Unchecked box] compare to {Previous year}.
