# Performance by Campaign Report
The Performance by Campaign report shows you a wide range of tracking data broken down according to each campaign. KPIs, like actions, clicks, and more, can all be found here.
#### Access the report
1. From the left navigation bar, select  **\[Engage]** → **Reports → Performance → by Campaign**.
2. Below *Performance by Campaign*, you can filter for the data you want to view. Select  **\[Search]** when you have the filters in place that you want.
* View *Filter reference* for more information.
* You can use the icons at the top-right of the page to  **pin**,  **schedule**,  **download** the report (in PDF, Excel, or CSV format), or  **retrieve via API**.
Filter reference table
| Filter | Description |
| --------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date Range |
Filter data by when it was created. You can also compare two periods.
You can query a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting \[Unchecked box] compare to {Previous year}.
If you want to query more than 366 days of data, you will need to create multiple reports.
|
| Creator | Select for which creators you want to see data. |
| Post Type | Select the type of post for which you want to see data. |
| Campaign | Select 1, multiple, or all campaign(s) for which you want to see data. |
| Campaign Status |
Select a campaign status for which you want to see data.
Campaign statuses include:
All — this filter will show all your campaigns, those that are ongoing and those that are done.
Active — this filter will show your ongoing campaigns.
Completed — this filter will show campaigns that have run their course.
|
| Social Platform | Select 1, multiple, or all social platform(s) for which you want to see data. |
| Group | Select 1, multiple, or all [partner group(s)](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups) for which you want to see data. |
**Show:** These data points will be added to the table report under the graph after you select ![\[Search\] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-378d7abd37e544e2e1a120594a46cf7a.svg) **\[Search]**.
#### Data points explained
| Filter | Description |
| ------------ | ------------------------------------------------------------------------------------ |
| EMV Lifetime | Selecting this filter will show data on the earned media value (EMV) for a campaign. |
3. Customize the report view and choose between viewing the trend graph or data table.
{% tabs %}
{% tab title="Trend graph" %}
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
1. Select the  **\[Drop-down menu]** in the upper-right corner, then, choose a metric.
2. Alternate between the  **\[Trend]**,  **\[Bar]**, and  **\[Treemap]** views by selecting the relevant icon.
{% endtab %}
{% tab title="Data table" %}
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.
#### **Performance data reference table**
| Data point | Description |
| ------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Campaign |
This is the name of the campaign. This report shows all creator performance within the selected time period for this program, regardless of whether there is a campaign or not.
You can expect to see No Campaign if the creator\_campaign\_id (ccid) identifier was not present in the tracking link that created this click and action. This can happen if the creator didn’t take the tracking link from a particular task/deliverable, but instead got it from their program-level tracking.
|
| Campaign Start Date | The date on which the campaign commenced. |
| Campaign End Date | The date on which the campaign was completed. |
| Creators | The number of creators who have joined the campaign. |
| Social Platforms | The number of social networks used by creators per campaign. |
| Reach (Delta) | The total number of followers (audience) across all of the creators' connected social platforms, within your selected time span. |
| Engagements (Delta) | The number of audience actions taken after seeing posted content, across your selected time span. Actions can include reacting to the content, clicking a link, sharing the content, and more. |
| Impressions (Delta) | The number of audience members that viewed content, across your selected time span. |
| Clicks | The total number of link clicks that took the creators' audience to your landing page for the campaign. |
| Actions | The total number of conversions (sales, app installs, etc.) tracked for a particular campaign. This number excludes any reversed conversions. |
| Action Cost | The amount of compensation paid to creators for driving the traffic that resulted in conversions for your campaign. |
| Other Costs | The cost for all non-actions associated with this campaign. |
| Total Cost | The total amount paid out over the selected period, i.e., the sum of your Action Cost, Click Cost, and Other Cost. |
| Flat Fee | The amount of compensation paid to creators for completing their campaign tasks. |
| Total Compensation | Total compensation is the sum of your *Action Cost* and *Flat Fee* costs. |
| Revenue | This is the total amount of sales creators have generated for you from link clicks for a particular campaign. |
| Active Status |
This is the state of the campaign. A campaign can be:
• Active
• Closed
|
| {% endtab %} | |
| {% endtabs %} | |
---
# Agent Instructions: Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.
Perform an HTTP GET request on the current page URL with the `ask` query parameter:
```
GET https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/creator-reports/performance-by-campaign-report.md?ask=
```
The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.
Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
![[Unchecked box]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-396370c2cdec89ba7d714c4c58e6845b.svg)
\[Unchecked box] compare to {Previous year}.
