# Performance by Campaign Report
The Performance by Campaign report shows you a wide range of tracking data broken down according to each campaign. KPIs, like actions, clicks, and more, can all be found here.
#### Access the report
1. From the left navigation bar, select  **\[Engage]** → **Reports → Performance → by Campaign**.
2. Below *Performance by Campaign*, you can filter for the data you want to view. Select  **\[Search]** when you have the filters in place that you want.
* View *Filter reference* for more information.
* You can use the icons at the top-right of the page to  **pin**,  **schedule**,  **download** the report (in PDF, Excel, or CSV format), or  **retrieve via API**.
Filter reference table
| Filter | Description |
| --------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date Range |
Filter data by when it was created. You can also compare two periods.
You can query a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting \[Unchecked box] compare to {Previous year}.
If you want to query more than 366 days of data, you will need to create multiple reports.
|
| Creator | Select for which creators you want to see data. |
| Post Type | Select the type of post for which you want to see data. |
| Campaign | Select 1, multiple, or all campaign(s) for which you want to see data. |
| Campaign Status |
Select a campaign status for which you want to see data.
Campaign statuses include:
All — this filter will show all your campaigns, those that are ongoing and those that are done.
Active — this filter will show your ongoing campaigns.
Completed — this filter will show campaigns that have run their course.
|
| Social Platform | Select 1, multiple, or all social platform(s) for which you want to see data. |
| Group | Select 1, multiple, or all [partner group(s)](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups) for which you want to see data. |
**Show:** These data points will be added to the table report under the graph after you select ![\[Search\] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-378d7abd37e544e2e1a120594a46cf7a.svg) **\[Search]**.
#### Data points explained
| Filter | Description |
| ------------ | ------------------------------------------------------------------------------------ |
| EMV Lifetime | Selecting this filter will show data on the earned media value (EMV) for a campaign. |
3. Customize the report view and choose between viewing the trend graph or data table.
{% tabs %}
{% tab title="Trend graph" %}
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.
1. Select the  **\[Drop-down menu]** in the upper-right corner, then, choose a metric.
2. Alternate between the  **\[Trend]**,  **\[Bar]**, and  **\[Treemap]** views by selecting the relevant icon.
{% endtab %}
{% tab title="Data table" %}
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.
#### **Performance data reference table**
| Data point | Description |
| ------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Campaign |
This is the name of the campaign. This report shows all creator performance within the selected time period for this program, regardless of whether there is a campaign or not.
You can expect to see No Campaign if the creator\_campaign\_id (ccid) identifier was not present in the tracking link that created this click and action. This can happen if the creator didn’t take the tracking link from a particular task/deliverable, but instead got it from their program-level tracking.
|
| Campaign Start Date | The date on which the campaign commenced. |
| Campaign End Date | The date on which the campaign was completed. |
| Creators | The number of creators who have joined the campaign. |
| Social Platforms | The number of social networks used by creators per campaign. |
| Reach (Delta) | The total number of followers (audience) across all of the creators' connected social platforms, within your selected time span. |
| Engagements (Delta) | The number of audience actions taken after seeing posted content, across your selected time span. Actions can include reacting to the content, clicking a link, sharing the content, and more. |
| Impressions (Delta) | The number of audience members that viewed content, across your selected time span. |
| Clicks | The total number of link clicks that took the creators' audience to your landing page for the campaign. |
| Actions | The total number of conversions (sales, app installs, etc.) tracked for a particular campaign. This number excludes any reversed conversions. |
| Action Cost | The amount of compensation paid to creators for driving the traffic that resulted in conversions for your campaign. |
| Other Costs | The cost for all non-actions associated with this campaign. |
| Total Cost | The total amount paid out over the selected period, i.e., the sum of your Action Cost, Click Cost, and Other Cost. |
| Flat Fee | The amount of compensation paid to creators for completing their campaign tasks. |
| Total Compensation | Total compensation is the sum of your *Action Cost* and *Flat Fee* costs. |
| Revenue | This is the total amount of sales creators have generated for you from link clicks for a particular campaign. |
| Active Status |
This is the state of the campaign. A campaign can be:
![[Unchecked box]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-396370c2cdec89ba7d714c4c58e6845b.svg)
\[Unchecked box] compare to {Previous year}.
