# Creator Wrap Report
The *Creator Wrap Report* offers a centralized place to see how your campaign has performed. Key metrics like the overall campaign performance, top-performing creators and content, and more are available. After running a campaign, you can share and demonstrate the campaign's value and get actionable insights to optimize the next campaign. Actionable insights include:
* **Budget:** Should you increase investment based on the previous program, or are there additional areas where you can save?
* **Cast:** Will you re-engage top-performing creators or phase out any under-performing creators?
* **Timing:** Was your timeline realistic or did you make several adjustments?
#### Access the report
 This feature is only accessible to specific impact.com editions or add-ons. [Contact us](https://app.impact.com/support/portal.ihtml?createTicket=true) to upgrade your account and get access!
1. From the left navigation bar, select  **\[Engage]** → **Campaign Manager** → **Creator**.
2. Select the **Completed** tab below *Campaign Manager*.
* Ensure you have  **\[List view]** enabled.
3. Hover over the campaign for which you want to view the report, then select **View Wrap Report**.
4. Below *Creator Wrap Report*, you can filter for the data you want to view.
Filter reference
| Filter | Description |
| ----------- | ----------------------------------------------------------- |
| Date range | Filter for a specific date range of data. |
| Program | Choose which program(s) you want to include in this report. |
| Campaign id | Filter report data according to a specific campaign ID. |
5. Once you've selected your filters, you can view a breakdown of your campaign according to the following main sections:
* To download a PDF version of each widget, hover over the widget in the section and select  **\[Download]**.
Overview
* **Active creators:** The number of creators who submitted content for this campaign. Any hired creators who did not submit content for the campaign won't be classified as *active* creators.
* **Total number of posts:** The total posts made by all the creators in this campaign.
* **Total compensation:** Total amount paid to creators participating in this campaign.
* **Total revenue:** This is the total amount of sales creators have generated for you from link clicks for this campaign.
* **ROAS:** Return on ad spend is calculated as the credited revenue driven by the winner crediting model divided by the total action cost.
Compensation Breakdown
* **Total spent:** The total amount spent on this campaign.
* **Budget:** The initial amount budgeted for this campaign.
* **Compensation:** A summary of the compensation amounts according to: *Flat Fees*, *CPA Spent*, *Product Gifting* and *Other Cost*.
* **Flat Fees:** Fixed payment amounts paid to creators for completing campaign tasks.
* **CPA Spent:** All the costs per action–calculated as the *total action cost* divided by the *number of credited actions*.
* **Product Gifting:** Costs associated with products as gifts to creators for completing campaign tasks.
* **Other Cost:** Additional costs associated with creators apart from creator payouts, such as bonuses earned during the campaign.
Creator Performance & Engagement
* **Total engagements:** The number of audience actions taken after seeing posted content for this campaign. Actions can include reacting to the content, clicking a link, sharing the content, and more.
* **Total views:** The number of views for video content in this campaign.
* **Recruitment pipeline:** A summary of the applications processed for the campaign. This recruitment pipeline includes invited creators, creators who applied to this campaign, applications not processed, and creators who got hired and rejected.
* **Total likes:** The number of likes for posted content associated with this campaign.
* **Total shares:** The number of times posted content associated with this campaign was shared.
* **By creator:** A summary of social metrics for content posted by each creator associated with this campaign.
* **Social platforms:** A summary of social metrics for content posted on each social platform associated with this campaign.
* **Top performing posts:** A summary of social metrics for the top-performing posts associated with this campaign.
Refer to [Creator reports](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/creator-reports) to get more in-depth metrics for your campaign.
Sale Metrics
* **Average order value:** The average order value associated with a campaign. AOV=*Sale Amount* divided by *Actions*.
* **Clicks:** The total number of link clicks that led traffic to your landing page for the campaign.
* **Sales:** The total amount of sales generated from posts for the campaign.
* **Sales breakdown:** A comparison between clicks and sales for the campaign over a selected timeframe.