Creator Benchmarking: Ranking

This page of the Creator Benchmarking Report shows how your creators rank within your program and across the segment, and surfaces top-performing talent in your industry you haven't yet partnered with.

Program Creator Rankings — Individual

This section shows which of your creators are generating the most revenue for your program and how they rank within the segment. Large differences between creator rankings with you and the segment indicate an opportunity to prioritize or expand that relationship.

Table reference

Column	Description
Creator	The creator's name.
Your Rank	The creator's rank within your program, ordered by revenue.
Segment Rank	The creator's rank across all brands in the segment. A low Segment Rank with a high Your Rank indicates an industry-leading creator you rely on heavily. A high Segment Rank with a low Your Rank may indicate untapped potential.
Actions	Total tracked actions (e.g. subscriptions, conversions) driven by the creator. Clicks are not included.
Performance Commissions	Action-based commissions paid to the creator.
Flat-fee Commissions	Non-action-based commissions paid to the creator (e.g. flat fees, placements, bonuses).
Revenue	Total revenue generated by the creator.

Segment Creator Top Rankings — Individual

This section ranks the top individual creators across your entire segment, not just the ones in your program. Use it to discover and recruit high-performing talent that other brands are working with in your vertical.

Table reference

Column	Description
Creator	The creator's name.
Your Rank	The creator's rank within your program. If the creator is not in your program, this will be empty.
Segment Rank	The creator's rank across all brands in the segment. The rank is ordered by revenue.
Relationship	Whether you have a contract with this creator. Shows Joined or Not Joined.
Active	Shows yes if the creator is generating clicks for your brand. Empty if not.
Productive	Shows yes if the creator is generating revenue for your brand. Empty if not.

Program Creator Rankings — Network

This section ranks your creator networks by revenue and compares their rank across the segment. Large differences between a network's rank with you and its industry rank indicate an opportunity to prioritize or expand that relationship.

Table reference

Column	Description
Creator	The creator network's name.
Your Rank	The network's rank within your program, ordered by revenue.
Segment Rank	The network's rank across all brands in the segment.
Actions	Total tracked actions driven by the network in the reporting period.
Performance Commissions	Total commissions paid to the network.
Flat-fee Commissions	Non-action commissions paid to the network (e.g. flat fees, placements, bonuses).
Revenue	Total revenue generated by the network.

Segment Creator Top Rankings — Network

This section shows the top creator networks across your entire segment. Use it to identify high-performing networks that are active in your vertical and discover promising new partnership opportunities.

Table reference

Column	Description
Creator	The network's name.
Your Rank	The network's rank within your program. Empty if you have not joined the network.
Segment Rank	The network's rank across all brands in the segment by revenue.
Relationship	Indicates whether you have an active contract with this creator network.
Active	Shows yes if the network is generating clicks for your brand. Empty if not.
Productive	Shows yes if the network is generating revenue for your brand. Empty if not.

Top Product Categories — Individual

This section shows which individual creators rank highest in your segment by product category. Use it to identify top-performing creators for specific categories and spot talent not yet working with you.

Table reference

Column	Description
Product Category	Your product categories.
Creator	The creator's profile image and name.
Your Rank	The creator's rank within your program for this product category.
Segment Rank	The creator's rank across the segment for this product category. Table is sorted by this column by default.
Relationship	Indicates whether you have a contract with this creator.
Active	Shows yes if the creator is generating clicks for your brand. Empty if not.
Productive	Shows yes if the creator is generating revenue for your brand. Empty if not.

Top Product Categories — Network

This section shows which creator networks are driving the most engagement and revenue within each of your product categories, benchmarked against the segment. Use it to identify top-performing networks for specific categories and spot networks not yet partnered with your program.

Table reference

Column	Description
Product Category	Your product categories.
Creator	The creator network's name.
Your Rank	The network's rank within your program for this product category.
Segment Rank	The network's rank across the segment for this product category. Table is sorted by this column by default.
Relationship	Indicates whether you have a contract with this network.
Active	Shows yes if the network is generating clicks for your brand. Empty if not.
Productive	Shows yes if the network is generating revenue for your brand. Empty if not.