Creator Benchmarking: KPIs

This page of the Creator Benchmarking Report breaks down your key performance indicators by creator type and commission model, benchmarked against the segment average.

ROAS

This section compares your brand's Return on Ad Spend (ROAS) to the segment average. Your overall ROAS could be strong, but there may still be opportunities to improve performance with certain creator types or commission models.

Metric reference

🟦 [Blue]: Your Brand 🟥 [Red]: Segment

Type	Description
Performance account action-based	ROAS for action-based commissions from your Performance program specifically.
Individual creator action-based	ROAS for action-based commissions paid to individual creators only.
Action-based	ROAS across all action-based commissions.
Creator network action-based	ROAS for action-based commissions paid to creator networks only.
Creator network effective	ROAS across all commissions (action-based + non-action-based) paid to creator networks.
Effective across creators and creator networks	ROAS across all commissions paid to both individual creators and creator networks combined.
Individual creator effective	ROAS across all commissions (action-based + non-action-based) paid to individual creators.

Cost Per Action (CPA)

This section compares your Cost Per Action (CPA) to the segment average. Remember, your overall CPA could be efficient, but there may still be opportunities to reduce costs with certain creator types or commission models.

Metric reference

🟦 [Blue]: Your Brand 🟥 [Red]: Segment

CPA Type	Description
Creator network effective	CPA across all commissions (action-based + non-action-based) paid to creator networks.
Effective across creators and creator networks	CPA across all commissions paid to both individual creators and creator networks combined.
Network action-based	CPA for action-based commissions paid to creator networks only.
Individual creator effective	CPA across all commissions (action-based + non-action-based) paid to individual creators.
Action-based	CPA across all action-based commissions.
Individual creator action-based	CPA for action-based commissions paid to individual creators only.
Performance account action-based	CPA for action-based commissions from your Performance program specifically.

Commission Rate

This section compares your commission rate to the segment average, helping you see where you're paying higher or lower rates than similar brands across creator types and commission models.

Metric reference

🟦 [Blue]: Your Brand 🟥 [Red]: Segment

Commission Rate Type	Description
Individual creator effective	Commission rate across all commissions (action-based + non-action-based) paid to individual creators.
Effective across creators and creator networks	Commission rate across all commissions paid to both individual creators and creator networks combined.
Creator network effective	Commission rate across all commissions (action-based + non-action-based) paid to creator networks.
Action-based	Commission rate for action-based commissions only.
Individual creator action-based	Commission rate for action-based commissions paid to individual creators only.
Network action-based	Commission rate for action-based commissions paid to creator networks only.
Performance action-based	Commission rate for action-based commissions from your Performance program specifically.

Commission Rate Flat

This section compares your flat commission payouts to the segment average and helps you see where you’re paying higher or lower flat amounts than similar brands across creator types and commission models.

Metric reference

🟦 [Blue]: Your Brand 🟥 [Red]: Segment

Commission Rate Flat Type	Description
Individual creator effective	Flat commission amount across all commissions (action-based + non-action-based) paid to individual creators.
Individual creator action-based	Flat commission amount for action-based commissions paid to individual creators only.
Performance action-based	Flat commission amount for action-based commissions from your Performance program specifically.
Effective across creators and creator networks	Flat commission amount across all commissions paid to both individual creators and creator networks combined.
Action-based	Flat commission amount for action-based commissions only.
Creator network effective	Flat commission amount across all commissions (action-based + non-action-based) paid to creator networks.
Network action-based	Flat commission amount for action-based commissions paid to creator networks only.

Average Order Value (AOV)

This section compares your Average Order Value (AOV) to the segment average, helping you see where your program drives higher or lower order values across creator types.

Metric reference

🟦 [Blue]: Your Brand 🟥 [Red]: Segment

AOV Type	Description
Performance	AOV for action-based commissions from your Performance program specifically.
Creator network	AOV from creator networks only.
All Creator	AOV across both individual creators and creator networks.
Individual creator	AOV from individual creators only.

Conversion Rate (CR)

This section compares your Conversion Rate (CR) to the segment average, helping you see where your program converts better or worse across creator types.

Metric reference

🟦 [Blue]: Your Brand 🟥 [Red]: Segment

Conversion Rate Type	Description
Individual creator	Conversion rate from individual creators only.
Performance	Action-based conversion rate from your Performance program specifically.
All Creator	Conversion rate across both individual creators and creator networks.
Creator network	Conversion rate from creator networks only.

Cost Per Click (CPC)

This section compares your Cost Per Click (CPC) to the segment average, helping you see where your program is cost-efficient or where there may be opportunities to improve.

Metric reference

🟦 [Blue]: Your Brand 🟥 [Red]: Segment

Cost Per Click Type	Description
Individual creator effective	CPC across all commissions (action-based + non-action-based) paid to individual creators.
Effective across creators and creator networks	CPC across all commissions paid to both individual creators and creator networks combined.
Performance	CPC for action-based commissions from your Performance program specifically.
Creator network effective	CPC across all commissions (action-based + non-action-based) paid to creator networks.
Action-based	CPC across all action-based commissions.
Network action-based	CPC for action-based commissions paid to creator networks only.
Individual creator action-based	CPC for action-based commissions paid to individual creators only.