> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/creator-reports/creator-benchmark-report/creator-benchmarking-kpis.md).

# Creator Benchmarking: KPIs

This page of the [Creator Benchmarking Report](/brand/what-would-you-like-to-learn-about/creator-program/creator-reports/creator-benchmark-report.md) breaks down your key performance indicators by creator type and commission model, benchmarked against the segment average.

## ROAS

This section compares your brand's Return on Ad Spend (ROAS) to the segment average. Your overall ROAS could be strong, but there may still be opportunities to improve performance with certain creator types or commission models.

<div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FrnE8fcU4keyfaEbWpD6O%2FScreenshot_2026-06-04_at_3_37_46%E2%80%AFPM.png?alt=media&amp;token=adcf4630-f135-4335-92d2-2baca505d134" alt=""><figcaption></figcaption></figure></div>

<details>

<summary>Metric reference</summary>

:blue\_square: **\[Blue]**: Your Brand :red\_square: **\[Red]**: Segment

| Type                                           | Description                                                                                 |
| ---------------------------------------------- | ------------------------------------------------------------------------------------------- |
| Performance account action-based               | ROAS for action-based commissions from your Performance program specifically.               |
| Individual creator action-based                | ROAS for action-based commissions paid to individual creators only.                         |
| Action-based                                   | ROAS across all action-based commissions.                                                   |
| Creator network action-based                   | ROAS for action-based commissions paid to creator networks only.                            |
| Creator network effective                      | ROAS across all commissions (action-based + non-action-based) paid to creator networks.     |
| Effective across creators and creator networks | ROAS across all commissions paid to both individual creators and creator networks combined. |
| Individual creator effective                   | ROAS across all commissions (action-based + non-action-based) paid to individual creators.  |

</details>

## Cost Per Action (CPA)

This section compares your Cost Per Action (CPA) to the segment average. Remember, your overall CPA could be efficient, but there may still be opportunities to reduce costs with certain creator types or commission models.

<div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FMGZbFhEjUN3nJKOpu4Zr%2FScreenshot_2026-06-04_at_3_38_04%E2%80%AFPM.png?alt=media&amp;token=9ca22270-5a5f-46e5-a2c3-7e165b23305c" alt=""><figcaption></figcaption></figure></div>

<details>

<summary>Metric reference</summary>

:blue\_square: **\[Blue]**: Your Brand :red\_square: **\[Red]**: Segment

| CPA Type                                       | Description                                                                                |
| ---------------------------------------------- | ------------------------------------------------------------------------------------------ |
| Creator network effective                      | CPA across all commissions (action-based + non-action-based) paid to creator networks.     |
| Effective across creators and creator networks | CPA across all commissions paid to both individual creators and creator networks combined. |
| Network action-based                           | CPA for action-based commissions paid to creator networks only.                            |
| Individual creator effective                   | CPA across all commissions (action-based + non-action-based) paid to individual creators.  |
| Action-based                                   | CPA across all action-based commissions.                                                   |
| Individual creator action-based                | CPA for action-based commissions paid to individual creators only.                         |
| Performance account action-based               | CPA for action-based commissions from your Performance program specifically.               |

</details>

## Commission Rate

This section compares your commission rate to the segment average, helping you see where you're paying higher or lower rates than similar brands across creator types and commission models.

<div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FD9gPnlZljUQXk9TCagZv%2FScreenshot_2026-06-04_at_3_38_12%E2%80%AFPM.png?alt=media&amp;token=4a443b97-37e5-46c8-ad9b-7a3d50fdf3c2" alt=""><figcaption></figcaption></figure></div>

<details>

<summary>Metric reference</summary>

:blue\_square: **\[Blue]**: Your Brand :red\_square: **\[Red]**: Segment

| Commission Rate Type                           | Description                                                                                            |
| ---------------------------------------------- | ------------------------------------------------------------------------------------------------------ |
| Individual creator effective                   | Commission rate across all commissions (action-based + non-action-based) paid to individual creators.  |
| Effective across creators and creator networks | Commission rate across all commissions paid to both individual creators and creator networks combined. |
| Creator network effective                      | Commission rate across all commissions (action-based + non-action-based) paid to creator networks.     |
| Action-based                                   | Commission rate for action-based commissions only.                                                     |
| Individual creator action-based                | Commission rate for action-based commissions paid to individual creators only.                         |
| Network action-based                           | Commission rate for action-based commissions paid to creator networks only.                            |
| Performance action-based                       | Commission rate for action-based commissions from your Performance program specifically.               |

</details>

## Commission Rate Flat

This section compares your flat commission payouts to the segment average and helps you see where you’re paying higher or lower flat amounts than similar brands across creator types and commission models.

<div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FCIpSW4WOHkxDB2rNV8Ta%2FScreenshot_2026-06-04_at_3_44_46%E2%80%AFPM.png?alt=media&amp;token=a80cee07-1983-480a-8aa0-abdfd5f869dc" alt=""><figcaption></figcaption></figure></div>

<details>

<summary>Metric reference</summary>

:blue\_square: **\[Blue]**: Your Brand :red\_square: **\[Red]**: Segment

| Commission Rate Flat Type                      | Description                                                                                                   |
| ---------------------------------------------- | ------------------------------------------------------------------------------------------------------------- |
| Individual creator effective                   | Flat commission amount across all commissions (action-based + non-action-based) paid to individual creators.  |
| Individual creator action-based                | Flat commission amount for action-based commissions paid to individual creators only.                         |
| Performance action-based                       | Flat commission amount for action-based commissions from your Performance program specifically.               |
| Effective across creators and creator networks | Flat commission amount across all commissions paid to both individual creators and creator networks combined. |
| Action-based                                   | Flat commission amount for action-based commissions only.                                                     |
| Creator network effective                      | Flat commission amount across all commissions (action-based + non-action-based) paid to creator networks.     |
| Network action-based                           | Flat commission amount for action-based commissions paid to creator networks only.                            |

</details>

## Average Order Value (AOV)

This section compares your Average Order Value (AOV) to the segment average, helping you see where your program drives higher or lower order values across creator types.

<div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2F6HNdotMi2lzJUJnhez2T%2FScreenshot_2026-06-04_at_3_39_06%E2%80%AFPM.png?alt=media&amp;token=b7607a9f-ead7-40eb-bd5d-69d51f681679" alt=""><figcaption></figcaption></figure></div>

<details>

<summary>Metric reference</summary>

:blue\_square: **\[Blue]**: Your Brand :red\_square: **\[Red]**: Segment

| AOV Type           | Description                                                                  |
| ------------------ | ---------------------------------------------------------------------------- |
| Performance        | AOV for action-based commissions from your Performance program specifically. |
| Creator network    | AOV from creator networks only.                                              |
| All Creator        | AOV across both individual creators and creator networks.                    |
| Individual creator | AOV from individual creators only.                                           |

</details>

## Conversion Rate (CR)

This section compares your Conversion Rate (CR) to the segment average, helping you see where your program converts better or worse across creator types.

<div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FKmXqIFx6yeZbyEhmYCot%2FScreenshot_2026-06-04_at_3_39_13%E2%80%AFPM.png?alt=media&amp;token=bdcf5e9e-de4e-4f76-8cfe-22c4b3890d2a" alt=""><figcaption></figcaption></figure></div>

<details>

<summary>Metric reference</summary>

:blue\_square: **\[Blue]**: Your Brand :red\_square: **\[Red]**: Segment

| Conversion Rate Type | Description                                                              |
| -------------------- | ------------------------------------------------------------------------ |
| Individual creator   | Conversion rate from individual creators only.                           |
| Performance          | Action-based conversion rate from your Performance program specifically. |
| All Creator          | Conversion rate across both individual creators and creator networks.    |
| Creator network      | Conversion rate from creator networks only.                              |

</details>

## Cost Per Click (CPC)

This section compares your Cost Per Click (CPC) to the segment average, helping you see where your program is cost-efficient or where there may be opportunities to improve.

<div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2F9CbvOCjHU7JjHDl3e4tS%2FScreenshot_2026-06-04_at_3_39_26%E2%80%AFPM.png?alt=media&amp;token=3a6de25b-faa0-4fbb-b4dc-b27befaea62c" alt=""><figcaption></figcaption></figure></div>

<details>

<summary>Metric reference</summary>

:blue\_square: **\[Blue]**: Your Brand :red\_square: **\[Red]**: Segment

| Cost Per Click Type                            | Description                                                                                |
| ---------------------------------------------- | ------------------------------------------------------------------------------------------ |
| Individual creator effective                   | CPC across all commissions (action-based + non-action-based) paid to individual creators.  |
| Effective across creators and creator networks | CPC across all commissions paid to both individual creators and creator networks combined. |
| Performance                                    | CPC for action-based commissions from your Performance program specifically.               |
| Creator network effective                      | CPC across all commissions (action-based + non-action-based) paid to creator networks.     |
| Action-based                                   | CPC across all action-based commissions.                                                   |
| Network action-based                           | CPC for action-based commissions paid to creator networks only.                            |
| Individual creator action-based                | CPC for action-based commissions paid to individual creators only.                         |

</details>


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