> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/creator-reports/creator-benchmark-report.md). # Creator Benchmark Report Creator benchmarking lets you analyze your program’s performance and compare it to other brand programs in your competitive segment. Your competitive segment consists of brands on the impact.com platform in the same region and industry. The report looks at key performance metrics across creator and commission types, helping you understand how your program measures up to peer benchmarks so you can identify opportunities to optimize. {% embed url="" %} ## Eligibility requirements * [x] Available to Creator and Performance programs * [x] Available to brands on Essentials, Pro, and Enterprise Edition plans * [x] Available to eligible accounts that meet the required vertical, regional, revenue, and partnership criteria ## Access the report 1. From the left navigation bar, select ![](/files/Wc1Uzh8JrzaQfM6r7FY3) **\[Competitive Insights] → Benchmark → Creator Benchmark**. 2. Under *Creator Benchmark*, select the reporting page you want to view: * [Overview](https://app.impact.com/secure/advertiser/insights/optimize/Adv_Attribution_Report/report/report.ihtml?handle=creator_benchmark_overview) * [KPIs](https://app.impact.com/secure/advertiser/insights/optimize/Adv_Attribution_Report/report/report.ihtml?handle=creator_benchmark_kpi) * [Ranking](https://app.impact.com/secure/advertiser/insights/optimize/Adv_Attribution_Report/report/report.ihtml?handle=creator_benchmark_ranking) 3. Use the filters at the top of your screen to select what you want to view benchmarking data for.
Filter reference
| Filter | Description | | -------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------- | | Quarter (e.g. *2025 Quarter 4*) | Select the 3-month time frame for which you want to view data. | | Region (e.g. *North America*) | Select the geographic region for which you want to view data. You can only pick from regions for which you are eligible. | | Category (e.g. *Retail Shopping*) | Select the industry vertical for which you want to view data. You can only pick from categories for which you are eligible. | | Sub-category (e.g. *Apparel, Shoes & Accessories*) | Select the industry sub-category within the vertical for which you want to view data. You can only pick from sub-categories for which you are eligible. |
## Understand the report The report contains three pages: {% tabs %} {% tab title="Overview" %} The *Overview* page benchmarks your creator program against other brands in your industry and region. Use it to understand how your mix of creators, revenue contribution, commission spend, and program concentration compare to peers in your segment. [Learn more](/brand/what-would-you-like-to-learn-about/creator-program/creator-reports/creator-benchmark-report/creator-benchmarking-overview.md). {% endtab %} {% tab title="KPIs" %} The *KPIs* page compares your program's key performance indicators (KPIs) against your segment average. Each section breaks down your brand performance versus the segment and gives you an index score. [Learn more](/brand/what-would-you-like-to-learn-about/creator-program/creator-reports/creator-benchmark-report/creator-benchmarking-kpis.md). {% endtab %} {% tab title="Ranking" %} The *Ranking* page shows how your top creators perform for your program vs the rest of your segment, and how they rank across the industry. Use it to identify high-potential creators you could be doing more with, segment-wide talent you haven't partnered with yet, and which creators are driving the most value by product category. [Learn more](/brand/what-would-you-like-to-learn-about/creator-program/creator-reports/creator-benchmark-report/creator-benchmarking-ranking.md). {% endtab %} {% endtabs %} --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/creator-reports/creator-benchmark-report.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.