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Essentials EditionPro EditionEnterprise Edition
Creator Benchmark Report
Creator benchmarking lets you analyze your program’s performance and compare it to other brand programs in your competitive segment. Your competitive segment consists of brands on the impact.com platform in the same region and industry.
The report looks at key performance metrics across creator and commission types, helping you understand how your program measures up to peer benchmarks so you can identify opportunities to optimize.
Eligibility requirements
Access the report
From the left navigation bar, select [Competitive Insights] → Benchmark → Creator Benchmark.
Under Creator Benchmark, select the reporting page you want to view:
Use the filters at the top of your screen to select what you want to view benchmarking data for.
Filter reference
Filter
Description
Quarter (e.g. 2025 Quarter 4)
Select the 3-month time frame for which you want to view data.
Region (e.g. North America)
Select the geographic region for which you want to view data. You can only pick from regions for which you are eligible.
Category (e.g. Retail Shopping)
Select the industry vertical for which you want to view data. You can only pick from categories for which you are eligible.
Sub-category (e.g. Apparel, Shoes & Accessories)
Select the industry sub-category within the vertical for which you want to view data. You can only pick from sub-categories for which you are eligible.
Understand the report
The report contains three pages:
The Overview page benchmarks your creator program against other brands in your industry and region. Use it to understand how your mix of creators, revenue contribution, commission spend, and program concentration compare to peers in your segment. Learn more.
The KPIs page compares your program's key performance indicators (KPIs) against your segment average. Each section breaks down your brand performance versus the segment and gives you an index score. Learn more.
The Ranking page shows how your top creators perform for your program vs the rest of your segment, and how they rank across the industry. Use it to identify high-potential creators you could be doing more with, segment-wide talent you haven't partnered with yet, and which creators are driving the most value by product category. Learn more.
