Content & Campaign Overview Report

The Content & Campaign Overview report gives you a single view of how your creator program is performing, combining impact.com tracking data (clicks, actions, revenue, and cost) with social engagement data (views, reach, and shares). Use it to compare results across campaigns, creators, social platforms, and individual posts within a date range.

Access the report

1. From the left navigation bar, select [Engage] → Reports → More Reports.
2. Search "Content & Campaign Overview" in the search bar.
3. Select the Creator: Content & Campaign Overview report.

   • You can pin the report to the top navigation bar by hovering over the row and selecting[Pin].
   • You can also add the report to your Favorited list by selecting [Heart].
   • Select [More] → Add to category to add the report to a category. From the [Drop-down menu], select a category and select Save.

Manage the report

1. Below the report title, filter for the data you want to view.

   • View the Filter reference table below for more information.
2. Use the icons at the top-right of the screen to[Share], [Schedule], or[Download] the report.
3. Optionally, change the display currency using the Currency [Drop-down menu] in the top-right corner.

Filter reference

Filter	Description
Date range	Filter data by when the metrics were created. Select the date range for which you want to view data. Select [Unchecked box] Compare To if you want to compare your data to previous times. Select Apply when you have your date range set.
Program	Filter by the creator program you want to view data for.
Partner	Filter by one or more selected partners you want to view data for.
Partner Group	Filter by partners in a selected partner group.
Social Platform	Filter by one or more social platforms you want to view data for.
Creator Campaign Name	Filter by one or more selected creator campaigns.
Event Type	Filter by one or more event types.

View the report

Summary metrics

A summary card row at the top of the report totals the key metrics for your selected date range and filters:

• Clicks: Total clicks driven by creators in the period
• Actions: Total tracked actions (such as conversions) attributed to creators
• Revenue: Total revenue generated from those actions
• Action Cost: Total commissions paid on actions
• Flat Fee: Total fixed fees paid to creators
• Total Cost: Total program cost for the period

Hover over the summary card and select [More] to download the summary card or to get the API link of the card.

Report breakdown

Below the summary card, the report breaks the same metrics down across four tables:

Overview by Campaign

This report shows you a wide range of tracking data broken down according to each campaign.

Column	Description
Campaign Thumbnail	Displays a thumbnail image associated with the campaign.
Creator Campaign Name	The name of the creator campaign.
Creator Campaign ID	The unique identifier for the campaign.
Clicks	The total number of link clicks that took the creators' audience to your landing page for the campaign.
Actions	The total number of conversions (sales, app installs, etc.) tracked for a particular campaign. This number excludes any reversed conversions.
Revenue	This is the total amount of sales creators have generated for you from link clicks for a particular campaign.
Action Cost	The amount of compensation paid to creators for driving the traffic that resulted in conversions for your campaign.
Flat Fee	The amount of compensation paid to creators for completing their campaign tasks.
Other Cost	The cost for all non-actions associated with this campaign.
Total Cost	The total amount paid out over the selected period, i.e., the sum of your Action Cost, Click Cost, and Other Cost.
Views	The total number of views the content received for the particular campaign.
Reach	The total reach the campaign received.
Shares	The total number of shares the campaign received.

Overview by Creator

This report shows you a wide range of tracking data broken down according to each creator.

Column	Description
Partner Image	Displays a thumbnail image associated with the partner's image.
Partner	The name of the creator. Select a creator's name to open their profile.
Clicks	The total number of link clicks that took the creators' audience to your landing page.
Actions	The total number of conversions (sales, app installs, etc.) tracked for a particular creator. This number excludes any reversed conversions.
Revenue	This is the total amount of sales creators have generated for you from link clicks for a particular campaign.
Action Cost	The amount of compensation paid to creators for driving the traffic that resulted in conversions for your campaign.
Flat Fee	The amount of compensation paid to creators for completing their campaign tasks.
Other Cost	The cost for all non-actions associated with this creator.
Total Cost	The total amount paid out over the selected period, i.e., the sum of your Action Cost, Click Cost, and Other Cost.
Views	The total number of views the creator received.
Reach	The total reach the creator received.
Shares	The total number of shares the creator received.

Overview by Social Platform

This report shows you a wide range of tracking data broken down according to each social platform. Use this report to see which platforms drive the most engagement and conversions.

Column	Description
Social Platform	The name of the social network to which the data belongs. E.g., Facebook, TikTok.
Clicks	The total number of link clicks that took the creators' audience to your landing page for the social platform.
Actions	The total number of conversions (sales, app installs, etc.) tracked per social platform. This number excludes any reversed conversions.
Revenue	This is the total amount of sales creators have generated for you from link clicks per social platform.
Action Cost	The amount of compensation paid to creators for driving the traffic that resulted in conversions for your campaign per social platform.
Flat Fee	The amount of compensation paid to creators for completing their campaign tasks.
Other Cost	The cost for all non-actions associated with this social platform.
Total Cost	The total amount paid out over the selected period, i.e., the sum of your Action Cost, Click Cost, and Other Cost.
Views	The number of views this video received within the social platform.
Reach	The number of platform users who saw the post at least once.
Shares	The total number of times that audience members distributed creator content per social platform.

Overview by Post

This report shows you a wide range of tracking data broken down by individual social posts that are linked to your creator campaigns. Use this report to identify the top-performing content.

Column	Description
Partner	The name of the creator. Select a creator's name to open their profile.
Post Image	Displays a thumbnail of the post.
Clicks	The total number of tracking link clicks generated from the post.
Actions	The total number of conversions (sales, app installs, etc.) generated from the post. This number excludes any reversed actions.
Revenue	The total revenue you received for actions driven by this post.
Action Cost	The amount of compensation due to the creator for driving the traffic that resulted in conversions.
Flat Fee	The amount of compensation paid to creators for completing their campaign tasks.
Other Cost	The cost for all non-actions associated with this post.
Total Cost	The total amount paid out over the selected period, i.e., the sum of your Action Cost, Click Cost, and Other Cost.
Views	The number of views this video received within the social platform.
Reach	The number of platform users who saw the post at least once.
Shares	The number of shares for the post.
Post URL	The URL at which the post can be found. If you select the post, it will open in a new tab.