> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/creator-reports/content-and-campaign-overview-report.md).
# Content & Campaign Overview Report
The *Content & Campaign Overview* report gives you a single view of how your creator program is performing, combining impact.com tracking data (clicks, actions, revenue, and cost) with social engagement data (views, reach, and shares). Use it to compare results across campaigns, creators, social platforms, and individual posts within a date range.
## Access the report
1. From the left navigation bar, select  **\[Engage]** → **Reports** → **More Reports**.
2. Search "Content & Campaign Overview" in the search bar.
3. Select the [**Creator: Content & Campaign Overview**](https://app.impact.com/secure/advertiser/report.ihtml?handle=adv_content_campaign_overview) report.
* You can pin the report to the top navigation bar by hovering over the row and selecting**\[Pin]**.
* You can also add the report to your *Favorited list* by selecting  **\[Heart]**.
* Select  **\[More]** → **Add to category** to add the report to a category. From the  **\[Drop-down menu]**, select a category and select **Save**.
## Manage the report
1. Below the report title, filter for the data you want to view.
* View the *Filter reference* table below for more information.
2. Use the icons at the top-right of the screen to**\[Share]**,  **\[**[**Schedule**](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/report-management/schedule-reports.md)**]**, or**\[**[**Download**](/brand/what-would-you-like-to-learn-about/platform-features/multi-program-reports/report-management/download-a-report.md)**]** the report.
3. Optionally, change the display currency using the **Currency** **\[Drop-down menu]** in the top-right corner.
Filter reference
| Filter | Description |
| --------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date range | Filter data by when the metrics were created. Select the date range for which you want to view data. Select **\[Unchecked box]** **Compare To** if you want to compare your data to previous times. Select **Apply** when you have your date range set. |
| Program | Filter by the creator program you want to view data for. |
| Partner | Filter by one or more selected partners you want to view data for. |
| Partner Group | Filter by partners in a selected partner group. |
| Social Platform | Filter by one or more social platforms you want to view data for. |
| Creator Campaign Name | Filter by one or more selected creator campaigns. |
| Event Type | Filter by one or more [event types](/brand/what-would-you-like-to-learn-about/platform-features/event-types/event-types-explained.md). |
## View the report
### Summary metrics
A summary card row at the top of the report totals the key metrics for your selected date range and filters:
* **Clicks:** Total clicks driven by creators in the period
* **Actions:** Total tracked actions (such as conversions) attributed to creators
* **Revenue:** Total revenue generated from those actions
* **Action Cost:** Total commissions paid on actions
* **Flat Fee:** Total fixed fees paid to creators
* **Total Cost:** Total program cost for the period
Hover over the summary card and select  **\[More]** to download the summary card or to get the API link of the card.
### Report breakdown
Below the summary card, the report breaks the same metrics down across four tables:
Overview by Campaign
This report shows you a wide range of tracking data broken down according to each campaign.
| Column | Description |
| --------------------- | --------------------------------------------------------------------------------------------------------------------------------------------- |
| Campaign Thumbnail | Displays a thumbnail image associated with the campaign. |
| Creator Campaign Name | The name of the creator campaign. |
| Creator Campaign ID | The unique identifier for the campaign. |
| Clicks | The total number of link clicks that took the creators' audience to your landing page for the campaign. |
| Actions | The total number of conversions (sales, app installs, etc.) tracked for a particular campaign. This number excludes any reversed conversions. |
| Revenue | This is the total amount of sales creators have generated for you from link clicks for a particular campaign. |
| Action Cost | The amount of compensation paid to creators for driving the traffic that resulted in conversions for your campaign. |
| Flat Fee | The amount of compensation paid to creators for completing their campaign tasks. |
| Other Cost | The cost for all non-actions associated with this campaign. |
| Total Cost | The total amount paid out over the selected period, i.e., the sum of your *Action Cost*, *Click Cost*, and *Other Cost*. |
| Views | The total number of views the content received for the particular campaign. |
| Reach | The total reach the campaign received. |
| Shares | The total number of shares the campaign received. |
Overview by Creator
This report shows you a wide range of tracking data broken down according to each creator.
| Column | Description |
| ------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Partner Image | Displays a thumbnail image associated with the partner's image. |
| Partner | The name of the creator. Select a creator's name to open their [profile](/brand/what-would-you-like-to-learn-about/creator-program/working-with-creators/view-a-creators-profile.md). |
| Clicks | The total number of link clicks that took the creators' audience to your landing page. |
| Actions | The total number of conversions (sales, app installs, etc.) tracked for a particular creator. This number excludes any reversed conversions. |
| Revenue | This is the total amount of sales creators have generated for you from link clicks for a particular campaign. |
| Action Cost | The amount of compensation paid to creators for driving the traffic that resulted in conversions for your campaign. |
| Flat Fee | The amount of compensation paid to creators for completing their campaign tasks. |
| Other Cost | The cost for all non-actions associated with this creator. |
| Total Cost | The total amount paid out over the selected period, i.e., the sum of your Action Cost, Click Cost, and Other Cost. |
| Views | The total number of views the creator received. |
| Reach | The total reach the creator received. |
| Shares | The total number of shares the creator received. |
Overview by Social Platform
This report shows you a wide range of tracking data broken down according to each social platform. Use this report to see which platforms drive the most engagement and conversions.
| Column | Description |
| --------------- | --------------------------------------------------------------------------------------------------------------------------------------- |
| Social Platform | The name of the social network to which the data belongs. E.g., Facebook, TikTok. |
| Clicks | The total number of link clicks that took the creators' audience to your landing page for the social platform. |
| Actions | The total number of conversions (sales, app installs, etc.) tracked per social platform. This number excludes any reversed conversions. |
| Revenue | This is the total amount of sales creators have generated for you from link clicks per social platform. |
| Action Cost | The amount of compensation paid to creators for driving the traffic that resulted in conversions for your campaign per social platform. |
| Flat Fee | The amount of compensation paid to creators for completing their campaign tasks. |
| Other Cost | The cost for all non-actions associated with this social platform. |
| Total Cost | The total amount paid out over the selected period, i.e., the sum of your Action Cost, Click Cost, and Other Cost. |
| Views | The number of views this video received within the social platform. |
| Reach | The number of platform users who saw the post at least once. |
| Shares | The total number of times that audience members distributed creator content per social platform. |
Overview by Post
This report shows you a wide range of tracking data broken down by individual social posts that are linked to your [creator campaigns](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/creator-campaign-manager-explained). Use this report to identify the top-performing content.
| Column | Description |
| ----------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Partner | The name of the creator. Select a creator's name to open their [profile](/brand/what-would-you-like-to-learn-about/creator-program/working-with-creators/view-a-creators-profile.md). |
| Post Image | Displays a thumbnail of the post. |
| Clicks | The total number of tracking link clicks generated from the post. |
| Actions | The total number of conversions (sales, app installs, etc.) generated from the post. This number excludes any reversed actions. |
| Revenue | The total revenue you received for actions driven by this post. |
| Action Cost | The amount of compensation due to the creator for driving the traffic that resulted in conversions. |
| Flat Fee | The amount of compensation paid to creators for completing their campaign tasks. |
| Other Cost | The cost for all non-actions associated with this post. |
| Total Cost | The total amount paid out over the selected period, i.e., the sum of your Action Cost, Click Cost, and Other Cost. |
| Views | The number of views this video received within the social platform. |
| Reach | The number of platform users who saw the post at least once. |
| Shares | The number of shares for the post. |
| Post URL | The URL at which the post can be found. If you select the post, it will open in a new tab. |
---
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## Querying This Documentation
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**\[Unchecked box]** **Compare To** if you want to compare your data to previous times. Select **Apply** when you have your date range set. |
| Program | Filter by the creator program you want to view data for. |
| Partner | Filter by one or more selected partners you want to view data for. |
| Partner Group | Filter by partners in a selected partner group. |
| Social Platform | Filter by one or more social platforms you want to view data for. |
| Creator Campaign Name | Filter by one or more selected creator campaigns. |
| Event Type | Filter by one or more [event types](/brand/what-would-you-like-to-learn-about/platform-features/event-types/event-types-explained.md). |