> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/configure-product-gifting-for-your-creator-campaign.md).

# Configure Product Gifting for Your Creator Campaign

Product gifting is a creator compensation method that rewards creators with free products from your catalog, either on its own or alongside a flat fee or performance-based payout. impact.com allows you to integrate your creator program with your Shopify store or upload your own product catalog, and specify products that you want creators to choose from.

This article covers only the gifting-specific settings in the creator campaign builder. For every other section of the builder, see [Configure a Creator Campaign](/brand/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/configure-a-creator-campaign.md).

## Prerequisites

* Your account must have product gifting enabled. Reach out to your Customer Success Manager (CSM) or [support](https://app.impact.com/support/portal.ihtml) to enable it.
* You must have a product catalog ready:
  * **Without a Shopify integration** — A [product catalog uploaded to impact.com](/brand/what-would-you-like-to-learn-about/platform-features/product-catalogs/add-product-catalogs-as-a-brand.md).
  * **With a Shopify integration** — A Shopify product catalog, with your impact.com account [connected to your Shopify account](https://integrations.impact.com/integration-guides/for-brands/plugin-integrations/e-commerce/integrate-with-shopify/integrate-with-shopify-for-product-gifting). Products and their variants must be priced, have images, and have at least 1 variant in stock. See Shopify's help article on managing [products](https://help.shopify.com/en/manual/products).

{% hint style="warning" %}
**Warning:** If you publish the campaign before your product catalog is configured, hired creators won't see a product gifting task at all. To fix this, configure your catalog, then remove and re-add the affected creators to the campaign.
{% endhint %}

## Configure product gifting

{% stepper %}
{% step %}

### Select product gifting as a compensation method

1. From the left navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage] →** **Campaign Manager** **→** [**Creator**](https://app.impact.com/secure/advertiser/engage/campaigns/influencer-campaign-manager-flow.ihtml).
2. In the upper-right corner of the screen, select **Create Campaign**.
3. Complete the [*Campaign Overview*](/brand/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/configure-a-creator-campaign.md#campaign-overview), [*Eligibility*](/brand/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/configure-a-creator-campaign.md#eligibility), and [*Content Rights*](/brand/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/configure-a-creator-campaign.md#content-rights) sections as you would for any campaign.
   * If product gifting is the only compensation for this campaign, set your budget to zero.
4. In the *Compensation* section, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-b5e1740618ed6571d97b8fed7c25a7678f85d375%2F299632fb6f4f91fbf9847471754cc6180e4284a65b4960af4c4ea472a159f552.svg?alt=media) **\[Unchecked box] Product gifting**.
5. Enter the number of **free products** offered in this campaign, and any high-level **Product details** such as redemption restrictions or promo codes.
   {% endstep %}

{% step %}

### Add the product gifting task to your brief

1. Proceed to the *Brief* section of the campaign builder.
2. Optionally, specify a task timeline for content submissions. Refer to [*Task timeline*](/brand/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/configure-a-creator-campaign.md#task-timeline) to learn more.
3. Under *Tasks*, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-590bdf4e1ffbcc1fe86ad456bebab6a28c64af1f%2Ffd6e4291628446bb1fe27a831f7874b256a28cc84833d72cce2e73b94641edb7.svg?alt=media) **\[Radio button] Set tasks**.

{% hint style="warning" %}
**Warning:** Always select **Set tasks**. Product gifting isn't supported when you choose **Creator defines.** Creators can add a gifting task during negotiation, but they'll have no products to choose from, because products are only defined here in the campaign builder. The task can't be corrected after the creator is hired.
{% endhint %}

4. Select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-6282f271b7521383385339243690b303086736d9%2F3b5a585dd2895bdf1c30d1236c72ba590dddd18717863b27074c8d313d05ae20.svg?alt=media) **Add Task.**
5. From the *Add Task* slideout, select **Product Gifting** from the *Type* drop-down menu.
   * If you select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-b5e1740618ed6571d97b8fed7c25a7678f85d375%2F299632fb6f4f91fbf9847471754cc6180e4284a65b4960af4c4ea472a159f552.svg?alt=media) **\[Unchecked box] Allow creators to negotiate**, it won't apply to product gifting tasks. These are always non-negotiable.
     {% endstep %}

{% step %}

### Choose products and set gift restrictions

1. Select **Select Products** to choose the products you want to include. In the modal:
   1. Select a product catalog using the ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]** in the upper-left corner.
   2. Optionally, search for products by title or SKU using the search box in the upper-right corner.
   3. Select individual products using the ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-b5e1740618ed6571d97b8fed7c25a7678f85d375%2F299632fb6f4f91fbf9847471754cc6180e4284a65b4960af4c4ea472a159f552.svg?alt=media) **\[Unchecked boxes]**.
   4. Once you've chosen your products, select **Add {number of} products**.
2. Below the *Select Products* button, select how creators are restricted when choosing gifts. See the *Gift restrictions reference* below.

<details>

<summary>Gift restrictions reference</summary>

| Restriction        | Description                                                                                                                                                   |
| ------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| No limitation      | Applies no restrictions to the creator's selection.                                                                                                           |
| Total price limit  | Restricts available gifts to a cumulative price threshold. A limit of $200.00 USD lets a creator select 1 product at $200.00 USD or 4 products at $50.00 USD. |
| Number of products | Restricts the number of products a creator may select, regardless of price.                                                                                   |

</details>

3. Use the **Details** box to share any task details with your creators.
4. Optionally, ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FiZjM1xY8o3v1iR3Zaysd%2FToggle.svg?alt=media\&token=b1550d48-bba9-4e81-8604-bc12370c5caa) **\[Toggle on] Custom timeline** to give your product gifting task its own content submission dates.
   * If you've defined a task timeline in your campaign brief, any custom timelines you create must fall within that duration. Additionally, the formatting of both timelines must match (absolute-to-absolute or relative-to-relative).
   * If you choose not to set a custom timeline, this task will use your default timeline for content submission.
5. Select **Add Task**.
   * Alternatively, to add another task, select **Save & Add Another**.

<div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FkGsuBr3F1W3GOLVJJBX8%2FScreenshot%202026-09-02%20at%2015.38.52.png?alt=media&amp;token=fd18351d-1259-4443-8fe1-3ec459b4ea75" alt="" width="375"><figcaption></figcaption></figure></div>
{% endstep %}

{% step %}

### Publish the campaign and hire creators

1. Complete the [*Tracking*](/brand/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/configure-a-creator-campaign.md#tracking) and [*Review*](/brand/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/configure-a-creator-campaign.md#review) steps of the campaign builder.
2. Select **Publish campaign**.
3. [Invite and hire creators](/brand/what-would-you-like-to-learn-about/creator-program/recruit-creators/invite-creators-to-your-campaign.md) to the campaign. Once hired, they can [select the products they want](https://help.impact.com/partner/what-would-you-like-to-learn-about/campaigns/creator-campaigns/campaign-management/redeem-your-gifts-as-a-creator) to complete their campaign tasks.
   {% endstep %}
   {% endstepper %}

## What happens next

Once creators start claiming their gifts, manage fulfillment from the *Gifts* tab in the campaign manager. Refer to [Manage Creator Campaign Gifting Orders](/brand/what-would-you-like-to-learn-about/creator-program/recruit-creators/manage-creator-campaign-applicants.md) to learn more. Each gifting order is tracked as a `Gift` event type and appears in reporting as a non-revenue-generating action.

## Limitations

Your product gifting setup is locked once your campaign is published. Note that you can't:

* Add product gifting as a compensation method to a campaign that's already published. You must create a campaign with product gifting available from the beginning.
* Change or remove the product gifting setup after the campaign starts.
  * You can still [remove a gifting task from an individual hired creator](/brand/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/add-or-remove-creator-campaign-tasks-as-a-brand.md).
* Add a product gifting task to a creator after you've hired them.

## Additional resources

* [Product Gifting FAQ](/brand/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/product-gifting-faq.md) — Answers on catalog timing, combining gifting with other compensation, regional Shopify stores, inventory, and returns.
* [Add Product Catalogs as a Brand ](/brand/what-would-you-like-to-learn-about/platform-features/product-catalogs/add-product-catalogs-as-a-brand.md)— How to upload and connect the product catalog that supplies your gifting orders.
* [Find & Invite Creators to Your Campaign](/brand/what-would-you-like-to-learn-about/creator-program/recruit-creators/invite-creators-to-your-campaign.md) — How to invite creators with the default or a custom SOW, which is where the gifting task must be included.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.

Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:

```
GET https://help.impact.com/brand/what-would-you-like-to-learn-about/creator-program/creator-campaigns-for-brands/configure-product-gifting-for-your-creator-campaign.md?ask=<question>&goal=<user_goal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
