Advocate Participant Profiles Explained

Each participant in an Advocate program has a profile page. From their profile, you can view a participant's personal details, referral information, and individualized statistics. You can also manually issue them a reward or attribute a referral.

To open a participant's profile:

1. From the left navigation menu, select [Engage] → Participants.
2. Use the search bar to find the participant whose profile you want to view. You can search by name, email address, or ID.

   • Learn how to use the advanced search and filter features available on this page.
3. Select their name to open their participant profile.

Participant details

The top of the participant profile shows a summary of the participant's personal details, referral information, and statistics.

Participant information: View the participant's name, their email address, and their locale. Select Edit to update their personal details, including data stored in custom fields.

Referral info: View this participant's referral code and share link for the selected program. If you have multiple Advocate programs, then you can use the dropdown list below Referral Info to change which program's referral code and share link are displayed, as well as who referred this participant through that specific program. Programs are arranged alphabetically, with live programs listed before paused programs.

Participant stats: The Participant Stats panel, shown on the right side of the Participants Page, gives you a quick overview of a selected participant’s overall impact in your program. These stats update regularly and summarize both activity and outcomes:

These stats help you evaluate participant performance at a glance, especially when determining who to move into higher-value partnership tiers or invite into your Performance or Creator programs.

Participant stats reference

Stat	Description
Traffic	Total visits generated through this participant’s share links.
Referrals	Total number of users referred.
Converted Referrals	Number of referred users who completed a conversion (typically a purchase).
Goals	Number of referral goals achieved (as defined in your program settings).
Rewards	Number of rewards earned by the participant.
Widget Loads	How often the referral widget was loaded by this user.
Participant Revenue	Total purchases made by the participant themselves.
Referred Revenue	Revenue from users who converted after being referred.
Influenced Revenue	All revenue from users who were referred, including purchases beyond the first.

Select one of the tabs below the participant details to view more information.

Overview

The left column of the Overview screen displays more details about the participant, including their cash payout details, any user segments they belong to, who referred them, and when they last logged in. You can adjust participant details by selecting [Pencil].

The Rewards table displays the participant's history of earned rewards. Select Add Reward to issue a manual reward if needed.

The Referral table displays all referrals this participant has made. Select Add Referrer if you need to credit another customer advocate with referring this participant. If any of the participant's referrals have been flagged for potential fraud, you can review them within this table.

The Events table displays all events we've received for this participant. You can view event details and gather further information to assist you with troubleshooting.

Codes and links

The Codes and links screen shows all this participant's referral codes and share links, broken down by program. Here, you can edit or delete existing codes or links by hovering your cursor over the item and selecting the action you want to take.

You can also add vanity share links or referral codes from this screen.

Form submissions

From the Form submissions screen, you can review any submissions the participant has made to your open forms, e.g., your microsite's registration form. Hover your cursor over a row in the table and select View Details to see more information about individual form submissions.

Payouts and Tax

If W-9 Compliance is turned on for your Advocate program, you can use the Payouts and Tax screen to check or change the participant's W-9 collection status.

If you're using cash payouts instead, this screen lists the participant's account status and informs you of any missing tax forms or holds on their payouts, as well as their selected payout method and frequency.

Note: If participants run into issues with payout holds or have questions about payments, they can reach out to the impact.com support team for assistance.

Goals

The Goals screen displays a history of all program goals that the participant has achieved.