# Step 7: Utilize reporting

[Advocate offers different reports](https://help.impact.com/en/support/solutions/articles/155000000320) for your program and participant data that allows you to keep track of which participants and rewards are offering the best outcomes. These reports can be used to leverage the best settings for your advocates to ensure you get maximum value out of your programs.

You can also make use of the [referrals feed](https://help.impact.com/en/support/solutions/articles/155000003894) for further insights such as who initiated referrals, where the advocate's link was clicked, and more. Such data helps you make better-informed decisions when establishing the best goals and actions for your referral program.

The analytics suite consists of an [analytics overview](https://help.impact.com/en/support/solutions/articles/155000000947-advocate-analytics-overview-explained) that shows performance across all of your advocate programs and the [program analytics page](https://help.impact.com/en/support/solutions/articles/155000000947-advocate-analytics-overview-explained) will show a detailed performance history on an individual advocate program basis.
