# Step 1: Set up your integrations and referral attribution tracking

You will have been provided with a separate *Technical Implementation Plan* customized to your implementation's unique requirements and needs. Once the technical implementation has been completed, you can proceed with configuring the program.

Your [referral attribution tracking](https://integrations.impact.com/impact-brand/docs/install-the-utt) is what helps you keep track of who is referring, where the referral came from and how many referrals were made.

When creating an Advocate program, you can share your program event types with it. This allows you to leverage existing impact.com integrations and share conversion data between them. This same data can configure your Advocate program rules.


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