# Advocate Program Explained

<a href="https://pxa.impact.com/student/activity/2808376?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=&#x26;utm_campaign=help-center" class="button primary">Take the PXA course</a>

Your customizable, automated Advocate program leverages your existing customer base to refer their friends and family with the goal of reducing the cost to acquire new customers. Motivate your customer advocates with various rewards, ensuring a personalized experience that aligns with your brand.

<div data-with-frame="true"><figure><img src="/files/f0WLTLrh98TVZR7iwuui" alt=""><figcaption></figcaption></figure></div>

Curious about what an Advocate program can do for you? Make use of our [ROI calculator within step one of the checklist](https://app.impact.com/secure/advertiser/fr/add-on.ihtml?u=https://ui.assets.impact.%5B%E2%80%A6%5Dnboarding-ui/mono/production/landing-pages/advocate-base.html) of the *Advocate program* and fill out a few details to see your personalized projections. The calculator helps estimate the potential projected ROI, annual revenue, and annual referrals you could generate.

<div data-with-frame="true"><figure><img src="/files/KkNByJloUrTRxyvJD5vs" alt=""><figcaption></figcaption></figure></div>

#### Advocate benefits

* Boost your brand awareness through word-of-mouth marketing.
* Increase customer engagement.
* Drive revenue with lower customer acquisition costs.
* Transform satisfied customers into loyal advocates of your brand.

#### Key features

* Build and customize an engaging [customer experience](/brand/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/widget-experiences/customize-program-widgets.md) as your primary program touchpoint.
* [Reward your customer advocates](/brand/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/program-reward-options-explained.md) with discounts, credits, gift cards, [cash payouts](/brand/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/pay-with-cash/cash-payouts-for-advocate-explained.md), and more.
* Let your customer advocates share their referral details via [share links, message links, or unique referral codes](/brand/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/advocate-program-sharing-options.md).
* [Track your program's performance](/brand/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/advocate-program-analytics-explained.md) and [generate reports](/brand/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/run-an-advocate-program-report.md).
* Set up [Fraud Protection](/brand/what-would-you-like-to-learn-about/advocate-program/protect-your-advocate-program/advocate-fraud-protection-explained.md) to detect and reject self-referral attempts.

{% hint style="info" %}
**Let's get started!** Learn how to [set up your Advocate program](/brand/what-would-you-like-to-learn-about/advocate-program/getting-started-with-advocate/configure-your-advocate-program.md).
{% endhint %}


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