# Best Practices for Marketing & Scaling Your Advocate Program

After you’ve set up your Advocate program in impact.com, it’s time to help it grow!

A great referral program doesn’t end at setup — it thrives with smart, ongoing promotion. By using Advocate’s tools to stay visible, shareable, and on-brand, you’ll turn happy customers into consistent advocates.

Success starts with visibility. A referral program is only as powerful as the number of people who know about it and are excited to share it. People are more likely to refer when:

* The program is easy to find.
* The program flow and rules are clear.
* The reward is valuable.
* The experience feels branded and trustworthy.

In this series, we share our pro tips for taking your referral program from setup to success:

* [Brand & Customize Your Advocate Program](https://help.impact.com/brand/what-would-you-like-to-learn-about/advocate-program/best-practices-for-referral-programs/brand-and-customize-your-advocate-program): Set up a referral experience that looks, feels, and sounds like a trusted part of your brand, from transactional emails to share messaging and referral links.
* [Strategic Marketing for Your Advocate Program](https://help.impact.com/brand/what-would-you-like-to-learn-about/advocate-program/best-practices-for-referral-programs/strategic-marketing-for-your-advocate-program): Launch your program across key customer touchpoints and keep it visible with smart, ongoing marketing that drives participation and referrals.
* [Optimize Your Advocate Program](https://help.impact.com/brand/what-would-you-like-to-learn-about/advocate-program/best-practices-for-referral-programs/optimize-your-advocate-program): The best programs evolve over time. As your program takes shape, you'll be able to listen to your customers, learn from your data, and fine-tune your referral program for even better results.