# Set Up a Commission Reward
This article explains how to set up a commission-style reward. A commission reward pays the advocate a cash amount calculated as a percentage of the referred customer’s converted total, after any discounts are applied. This is the default reward option for all cash reward programs.
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**Example**: If a referred customer makes a purchase of $120.00 (after discounts) and your program's reward rate is 10%, the advocate will earn a $12.00 cash reward.
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### Why use a commission reward instead of a fixed reward?
Rewarding a percentage of the referred purchase helps you:
* **Align rewards with value**\
Higher-value purchases lead to higher rewards, while smaller purchases generate smaller rewards.
* **Improve ROI**\
Rewards stay proportional to revenue, helping you run ROI-positive programs more easily.
* **Match performance-style programs**\
Many brands want a simple “10% of the purchase” model that feels familiar to partner and performance marketing teams.
* **Avoid complex JSONata**\
You get dynamic rewards without the risk and complexity of writing and maintaining custom JSONata expressions.
### Set up a commission reward
When you create a new cash program, the reward type will default to a commission reward. You can configure it from either the *Program Checklist* or the *Program Rules* interface.
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{% tab title="From the Program Checklist" %}
If you are still within the checklist phase of your Advocate program:
1. In the *Set up Advocate* section of your program checklist, within the *Set up your Advocate Reward* option, you can set the percentage amount for the commission-based reward.
2. Enter the percentage you want to reward advocates (e.g., 15%).
3. Select **Next** and complete the rest of the checklist setup.
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**Note**: You can switch to a *Fixed* reward if you prefer to offer a fixed amount per referral.
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{% tab title="From your Program Rules " %}
1. From the left navigation bar, select  **\[Engage] → Program Rules**.
2. Once you’ve [set up your program rules and actions](https://help.impact.com/brand/what-would-you-like-to-learn-about/advocate-program/getting-started-with-advocate/configure-your-advocate-program), you’ll need to select a *Reward value*. Select **Commission** from the drop list.
3. Select the currency and input a commission percent. This is the percentage of the total sales that will get rewarded for successful referrals.
4. Select **Next** and complete the rest of the program rule requirements.
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