Set Up a Commission Reward

This article explains how to set up a commission-style reward. A commission reward pays the advocate a cash amount calculated as a percentage of the referred customer’s converted total, after any discounts are applied. This is the default reward option for all cash reward programs.

Example: If a referred customer makes a purchase of $120.00 (after discounts) and your program's reward rate is 10%, the advocate will earn a $12.00 cash reward.

Why use a commission reward instead of a fixed reward?

Rewarding a percentage of the referred purchase helps you:

• Align rewards with value Higher-value purchases lead to higher rewards, while smaller purchases generate smaller rewards.

• Improve ROI Rewards stay proportional to revenue, helping you run ROI-positive programs more easily.

• Match performance-style programs Many brands want a simple “10% of the purchase” model that feels familiar to partner and performance marketing teams.

• Avoid complex JSONata You get dynamic rewards without the risk and complexity of writing and maintaining custom JSONata expressions.

Set up a commission reward

When you create a new cash program, the reward type will default to a commission reward. You can configure it from either the Program Checklist or the Program Rules interface.

From the Program Checklist

If you are still within the checklist phase of your Advocate program:

1. In the Set up Advocate section of your program checklist, within the Set up your Advocate Reward option, you can set the percentage amount for the commission-based reward.

2. Enter the percentage you want to reward advocates (e.g., 15%).

1. Select Next and complete the rest of the checklist setup.

Note: You can switch to a Fixed reward if you prefer to offer a fixed amount per referral.

From your Program Rules