> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/run-an-advocate-program-report.md).

# Run an Advocate Program Report

impact.com offers a variety of Advocate-specific program reports to help you understand how your referral programs are performing and assist you with manual reward fulfillment.

1. From the left navigation menu, select ![](https://impact-1.gitbook.io/docs/emvxfLrwrlacc4y3y02Y/~gitbook/image?url=https%3A%2F%2F4048883401-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FwMLlMoFBtKJa8ptd3zaw%252Fuploads%252Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%252Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg%3Falt%3Dmedia\&width=300\&dpr=3\&quality=100\&sign=71dd50ef\&sv=2) **\[Engage] → Reporting → Imports & Exports**.
2. In the top-right corner of the page, select **Create Report**.
3. Enter a unique **Report name**, e.g., `User Details — Acme Program`.
4. Select a **report type**.
   * For a review of the report types and what's included with each, refer to [Advocate Program Reports Explained](/brand/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/advocate-program-reports-explained.md).
5. Select **report fields** and apply **filters** that are relevant.
   * Available fields and filters vary based on your selected report.
6. Select a **Report format** from the drop-down list: **CSV** or **Excel**.
7. Select **Create Report**.

The report will begin generating. Depending on the amount of data requested, it may take some time to complete. impact.com will send the person who generated the report an email with a download link when the report is ready to be viewed. Generated reports can also be viewed on the *Imports & Exports* page.

{% hint style="info" %}
**Note**: To convert UNIX timestamps to human-readable dates, use this formula: `=DATE(1970, 1, 1) + (*X / 86400000)`. For `*X`, use the A1 notation of the cell you're trying to convert.
{% endhint %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.

Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:

```
GET https://help.impact.com/brand/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/run-an-advocate-program-report.md?ask=<question>&goal=<user_goal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
