Set Third Party Gateway URLs & Click Tracking

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Warning: Before modifying advanced settings discussed in this article, contact support or reach out to your CSM.

View and modify third-party gateway URL parameters

1. From the top navigation bar, select [User profile] → Settings.
2. In the Program column, find Tracking, and select Gateway.
3. Scroll down to the Third Party Gateway URL field.
4. [Toggle on] the Send all traffic through a third-party gateway URL section for further details as seen below.
5. If you want to route traffic through a third-party URL, you can configure the URL, along with any query string parameters you want attached.

   • If you use a third-party tracking system, you can use this feature to record click data in that system.

Query string parameter reference

Parameter	Description
{gwlurl}	Your gateway landing page URL to which all visitors will be redirected populated by the {gwlurl} token to ensure accurate tracking.
{clickid}	The unique click ID assigned to the click event.
{iradid}	The referring ad ID.
{ircid}	The referring program ID.
{irpid}	The referring Partner ID.
{iradname}	The referring ad name.
{iradtype}	The referring ad type.
{iradsize}	The referring ad size (width x height).
{prodsku}	The SKU for the product in the referring ad.
{irmpname}	The referring partner name.
{irmptype}	The referring media type.
{sharedid}	The ID provided by the referring partner.
{irmpgroupname}	The partner group name(s).
{mp_value1}	The Custom Partner Value 1 for the referring partner.
{mp_value2}	The Custom Partner Value 2 for the referring partner.
{mp_value3}	The Custom Partner Value 3 for the referring partner.
{timestamp}	A UNIX timestamp.
{randint}	A random integer between 0 and 10,000,000 (excluding 10,000,000).
{CUSTOM}	This allows you to capture values that were passed in the tracking link. For instance, if you sent http://trackinglink.com?myvar=1, then you could add {myvar} to use that in the tracking template.

View and modify click tracking settings

1. From the top navigation bar, select [User profile] → Settings.
2. In the Program Settings column, find Tracking, and select Gateway.
3. In Click Track Settings, modify the duration of the click tracking window.

   • The default is the IAB standard 30-minute rolling window, meaning each new click (associated with the same ClickId) will keep the click tracking session active.