Click ID
Unique ID assigned by impact.com associated with the click event. When a tracking link is clicked, this will populate with the unique click ID associated with the customer.
| | `{iradid}` | 828416 |impact.com Ad ID
Unique ID associated with the ad that is associated with the click event. When a tracking link is clicked, this will populate with the Ad ID associated with the click.
| | `{ircid}` | 10306 |impact.com Campaign/Program ID
Unique ID associated with your impact.com program (campaign). When a tracking link is clicked, this will populate with the campaign/program ID associated with the click.
| | `{irpid}` | 1234567 |impact.com Partner ID
Unique ID assigned to the partner that drove the click. When a tracking link is clicked, this will populate with the partner ID associated with the click.
| | `{iradname}` | My Ad |impact.com Ad Name
The name you've assigned to the ad that was associated with the click. When a tracking link is clicked, this will populate with the ad's name.
| | `{iradtype}` | Banner |impact.com Ad Type
When you create ads in impact.com, you define the type of the ad (e.g., banner, text, image) before uploading creative. When a tracking link is clicked, this will populate with the ad type.
| | `{iradsize}` | 100x100 |impact.com Ad Size
impact.com requires you to specify an ad's size. When a tracking link is clicked, this will populate with the size of the ad that you specified when it was created.
| | `{prodsku}` | 123ABC987 |Product SKU
Unique SKU assigned to the product associated with the ad. When a tracking link is clicked, this will populate with the product SKU value associated with the ad.
| | `{irmpname}` | CoyoteInfluencer |impact.com Partner Name
The name of the partner in impact.com. When a tracking link is clicked, this will populate with the partner's name associated with the click.
Note: Partners may have duplicate names or names with special characters, which will likely skew your data analytics findings. To ensure accurate data, use {irpid} instead. (You can look up partner IDs on the Partner Listing Report.)
impact.com Media Type
This will return either mediapartner or mediasource depending where the click originated from—either from one of your partners, or from one of your media sources (such as traffic from a search engine).
| | `{sharedid}` | |Shared ID
Partners can append a Shared ID value as a query string parameter to their own tracking links, which is then visible to you in reporting. When a tracking link is clicked, this will automatically populate with the Shared ID a partner has specified, if available.
| | `{mp_value1}`, `{mp_value2}`, `{mp_value3}` | Deal |Partner Custom Value
This will populate with a custom value you can assign to a partner. This setting is applied across your entire account, not just for a single Program/Campaign.
Custom values can be assigned to partners in Partners → Partners → Actions → Tracking. From here, you can define up to three custom values for each partner. These are most commonly used to label partners (e.g., influencer, Cashback/Loyalty, Deal, etc.).
You can also bulk upload and edit partner custom values in Partners → Partners → Bulk Edit. You will need an Excel or CSV file with the Partner IDs as well as the Partner Values themselves that you want to assign to that partner.
| | `{timestamp}` | 1598556546 |Timestamp
Generates the UNIX timestamp when the click event occurred. When a tracking link is clicked, this will be appended as a query string parameter. This can be used as a cache-buster in some platforms.
| | `{randint}` | 1,234,567 |Random Integer
Generates a random integer between 0–9,999,999 when a tracking link is clicked.
| | `{impacttest}` | 1 |Test
Append this parameter when you test your tracking links.
| | `{irmpgroupname}` | ”influencers”,”preferred” |Group name
Lists one or multiple groups that a partner belongs to within a query string.
| | `{CUSTOM}` | |Custom
Use a custom dynamic query string parameter. impact.com recommends contacting support (or your CSM) to discuss your specific use case.
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