Manage Your Marketplace Profile as a Brand

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Your Marketplace Profile is the first impression potential partners will have of your brand. It’s not only how you communicate what your brand is about, but also the details of your program and the type of partners you’re looking to collaborate with. The brand marketplace is the place to get potential partners excited about working with you, so you should take great care with what you include here.

Marketplace best practices

• Be complete: Fill out every field so there are no gaps in your image or program details.

• Convey who you are: Craft a succinct brand snapshot (“why we exist”) to give emotional context.

• Define your ideal partners: Specify audience demographics, content styles, and engagement thresholds.

• Use keyword‑rich descriptions: Include terms your target partners might search.

• Keep your profile fresh: Review and update it quarterly or whenever you launch a new product or campaign.

Manage your marketplace profile

You should ensure your marketplace profile looks and reads exactly how you want it to. The following steps will show you how to edit your marketplace profile.

1. From the top navigation bar, select [User profile] → Settings.

2. On the right, under General, select Marketplace Profile.

3. Complete each section of the profile. These sections will be visible on your profile card for partners to view:

Get discovered by the right partners: Partners search the marketplace for brands that match their specific vision, such as electronic brands on Amazon or clean beauty brands. Fill out your Marketplace Profile completely to ensure you don't miss out on these searches. Learn more about Marketplace Search here.

Program Information

Program Information	Description
Name	Enter the name of your program. This will be the name that appears wherever the program is referenced, like in reports.
Description	Enter a more detailed description of your program. Partners can read this before applying to your brand. Maximum 250 characters.
Logo	Select Choose File to upload an image (e.g., company logo) in .png, .jpeg, .jpg, or .gif format. This image appears in the Brands Marketplace and on the Program Overview page. Recommended minimum size: 150 x 400 pixels.
Service Areas	Select your service areas from the [Drop-down menu] to specify where you can provide goods and services to assist partners with consumer targeting.
Primary Category	Select the primary industry (or industries) from the [Drop-down menu] that best describe your products or services. Providing this information can help partners find your program faster.
Secondary Category (Optional)	Select another industry (or industries) from the [Drop-down menu] that best describes your products or services. Providing this information can help partners find your program faster.
Does your business offer any of the following? (Optional)	Some partners are restricted in what they can promote. Select the [Unchecked boxes] below to find better matching partners: CBD Vaping Adult Content Gambling
Partner Business Model	Describes how a partner generates revenue. Select the type of partners with whom you want to work. Business categories explained Social Influencer As a creator, you have an audience that follows you for entertainment, education, and community, and they engage with social-native content that you produce. You may market products and services to this audience via social media platforms. Content/Reviews Partners focused on producing editorial content related to promoting, comparing and listing products and services. Loyalty/Rewards Partners who incentivize transactions from consumers, employees, or businesses through a membership and benefits reward program. Deal/Coupons Partners who aggregate and classify deals and promotions for consumer savings. Email/Newsletter Partners who have an audience that subscribes to their email or newsletter that brings together valuable content, discounts, and other information. Search/Comparison Search Engine, Social, or Programmatic marketers that manage keyword campaigns for brands, often on a performance basis. Network Partner platforms that broker access to brand campaigns and provide tracking, reporting, and payment services. Technology Solution Site-side shopping tools or services that drive conversion optimization for brands. Cross Audience Monetization Businesses that publish offers, content, and complementary products to current customers or audiences (e.g., exit traffic, improved UX) to drive incremental revenue.
A partner is a great match if.... (Optional)	Describe what you find makes a suitable partner. Maximum 100 characters.
Features you are offering (Optional)	Choose which feature/s you offer as a brand by selecting the [Unchecked boxes]: Placement Opportunities Send Free Products Average Order Value Work with Creators Gift Card Payouts Trademark Bidding
Search Keywords	Create a Brands Marketplace SEO list. Separate keywords with commas. Do not include spaces. Maximum 145 characters.

Contacts

Contact	Description
Company Contacts	Select one of your account users to act as a primary marketplace contact.
Agency Contacts	If an agency will manage this program and they will handle partner management, select an agency contact.

Program Visibility

Program Visibility	Description
Show this profile	Select [Unchecked box] to show your profile in the brand marketplace.
Servicing Agency	If an agency manages this program, you can publish their information in the Brands Marketplace. Learn how to invite agency users to your account. • Select the [Unchecked box] if want to display your servicing agency in the marketplace.

Program Resources

Program Resources	Description
Company Homepage	Enter the link to your company's website landing page.
Example Landing Page (Optional)	Enter the link to a page that a consumer would land on if they clicked on an ad you provided to partners.
Program Information (Optional)	Enter the link to a page that gives potential partners more information about your program.
Social Accounts (Optional)	Optionally [Toggle on] and select [Add] to Add Another social account you want to share with partners. Enter the link to any social profile you want potential partners to be able to view about your company or program. • Facebook • Twitter/X • Instagram • Pinterest • LinkedIn • Youtube • Tiktok • Twitch • Facebook • Twitter/X • Instagram • Pinterest • LinkedIn • Youtube • Tiktok • Twitch

Additional Information

• Links (Optional): [Toggle on] to add additional links you want to share with potential partners access.

  • Select [Add] to Add Another.

• PDF Files (Optional): [Toggle on] to add additional PDF files that can give potential partners more information. Maximum file size is 7MB.

  • Select [Add] to Add Another.

1. Select Save.

   • Here’s a preview of what partners see when selecting and viewing your profile: