> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/account-administration/program-settings/connect-social-accounts/why-does-impact.com-require-social-media-permissions-from-brands.md).

# Why Does impact.com Require Social Media Permissions from Brands?

When you [connect your brand's social accounts](/brand/what-would-you-like-to-learn-about/account-administration/program-settings/connect-social-accounts/connect-your-social-accounts-as-a-brand.md) to impact.com, you're asked to give permission to Activate Holding LLC (a subsidiary of impact.com) to access your accounts. These permissions let impact.com verify that you manage each account and give you access to the features that require it. This article explains what each permission is for.

impact.com **only asks for permissions that are necessary and will not misuse or access any information without your consent**. We understand that granting access to your brand's social accounts can feel like a big step, and we take your privacy and security very seriously. Employees of impact.com don't have access to any of your connected social accounts.

## Why these permissions matter

The features below rely on permissions from your connected Instagram account. If you decline or later revoke a permission, the features that depend on it may stop working.

<table><thead><tr><th width="235.16796875">Feature</th><th>How it uses your connected account</th></tr></thead><tbody><tr><td><a href="/brand/what-would-you-like-to-learn-about/platform-features/find-partners-and-creators/find-creators-with-creator-search.md">Creator Search</a></td><td>Pulls verified creator data from Meta's Creator Marketplace on your behalf. Without an authenticated Instagram Profile, Creator Search for Instagram is blocked.</td></tr><tr><td><a href="/brand/what-would-you-like-to-learn-about/creator-program/recruit-creators/send-an-instagram-dm-to-a-creator.md">Direct messaging</a></td><td>Sends DMs to creators from your connected Instagram account and shows their replies in impact.com.</td></tr><tr><td><a href="/brand/what-would-you-like-to-learn-about/creator-program/working-with-creators/amplify-your-creator-ads/boost-ads-with-meta-amplification-for-brands.md">Amplification</a></td><td>Turns approved creator content into paid Meta ads through your own Meta assets, then reports on how those ads perform.</td></tr></tbody></table>

## Social media permissions explained

{% tabs %}
{% tab title="Instagram" %}
Meta manages Instagram professional accounts through a linked Facebook Page and a Meta business portfolio. That's why some Instagram permissions refer to your Page or your business.

{% hint style="success" %}
**Note:** Amplification also requires specific user permissions in Meta Business Suite. Refer to [Set Up Meta Permissions for Amplification](/brand/what-would-you-like-to-learn-about/creator-program/working-with-creators/amplify-your-creator-ads/set-up-meta-permissions-for-amplification.md) to learn more.
{% endhint %}

| Permission                                                                 | How is it used                                                                                                                                           |
| -------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Access your name and profile picture                                       | To identify the person who authorized the connection.                                                                                                    |
| Manage your business                                                       | To access the Meta business portfolio that owns your Instagram account, Facebook Page, and ad accounts. Amplification relies on these assets to run ads. |
| Access profile and posts from the Instagram account connected to your Page | To identify your Instagram account, to search for creators, or send DMs from your account.                                                               |
| Access insights for the Instagram account connected to your Page           | To read performance data for your Instagram content, including amplified posts.                                                                          |
| Access your Page and app insights                                          | To read insights for your Facebook Page and display performance data in impact.com.                                                                      |
| Read content posted on the Page                                            | To read content and engagement on your Page, such as posts you choose to amplify.                                                                        |
| Read user content on your Page and show a list of the Pages you manage     | To list the Pages you manage so that you can choose which Page and linked Instagram account to connect.                                                  |
| Manage accounts, settings and webhooks for a Page                          | To receive updates from your account, such as creator replies to your Instagram DMs.                                                                     |
| Discover creators in Instagram Creator Marketplace                         | To search Meta's Creator Marketplace on your behalf, so that you can find Instagram creators in Creator Search.                                          |
| Send messages to creators in Instagram Creator Marketplace                 | To send Instagram DMs to creators from your connected account.                                                                                           |
| Read Page mailboxes                                                        | To show your Instagram DM conversations with creators in impact.com.                                                                                     |
| Manage your ads                                                            | To create, launch, and report on amplification campaigns in your Meta ad account.                                                                        |
| Create and manage ads for your Page                                        | To run amplified ads on behalf of your Page and its linked Instagram account.                                                                            |
| Manage branded content as a brand                                          | To access partnership content that creators have tagged your brand in, and to request permission to use a creator's post.                                |
| Create branded content ads as a brand                                      | To turn creator partnership content into paid partnership ads when you amplify it.                                                                       |
| Manage engagement on your Page                                             | To manage engagement on content published through your Page, such as amplified posts.                                                                    |
| {% endtab %}                                                               |                                                                                                                                                          |

{% tab title="Facebook" %}
You can connect a *Facebook Page* from the *Connected Accounts* screen. You can only connect business Pages, not personal profiles.

| Permission                                                                 | How it is used                                                            |
| -------------------------------------------------------------------------- | ------------------------------------------------------------------------- |
| Manage your business                                                       | To access the Meta business portfolio that owns your Page.                |
| Access profile and posts from the Instagram account connected to your Page | To identify the Instagram account linked to your Page.                    |
| Access your Page and app insights                                          | To read insights for your Page.                                           |
| Read content posted on the Page                                            | To read the content posted on your Page.                                  |
| Manage accounts                                                            | To connect the Page you select to your impact.com brand account.          |
| Settings and webhooks for a Page                                           | To receive updates from your Page.                                        |
| Read user content on your Page and show a list of the Pages you manage     | To list the Pages you manage so that you can choose which one to connect. |
| {% endtab %}                                                               |                                                                           |
| {% endtabs %}                                                              |                                                                           |

## Manage or revoke access

You stay in control of the access you grant. From the *Connected Accounts* screen, you can disable an account to pause impact.com's use of it, or delete it to remove the account and its authorization from impact.com.

Revoking permissions, or losing admin access to the account, ends the connection. Features that rely on the account, such as Instagram creator discovery and amplification, stop working until you reconnect the account.

Learn how to manage and revoke access to your social media accounts in the [Manage Your Connected Social Accounts as a Brand](/brand/what-would-you-like-to-learn-about/account-administration/program-settings/connect-social-accounts/manage-your-connected-social-accounts-as-a-brand.md) help article.


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