Connect Your Social Accounts as a Brand

Connect your brand's social media accounts (Instagram, Facebook, TikTok, YouTube, Pinterest, Twitch, and X) to impact.com from the Connected Accounts screen. Connecting an account unlocks features like Instagram creator discovery in Creator Search, amplification of your creators' content, and the ability to send direct Instagram messages.

What connecting an account unlocks

Feature	Account needed	Available to
Instagram creator discovery in Creator Search, powered by Meta's Creator Marketplace API	Instagram Profile	Performance, Creator, and Seller programs
Direct Instagram messaging to creators from within impact.com	Instagram Profile	Creator and Seller programs
Amplification—turning your creators' content into paid media campaigns	Instagram Profile	Creator and Seller programs

Important: Connecting an account is only the first step. Each feature has its own Meta-side setup. See Set Up Meta Permissions for Amplification or Discover New Partners through Meta's Creator Marketplace for the requirements that apply to you.

Prerequisites

• You must be an admin of the social account you're connecting.
• For Instagram, Meta requires additional setup before the connection will work:

  • A professional (Business or Creator) Instagram account.
  • Your Instagram account linked to a Facebook Page.
  • A created and verified Meta business portfolio.
  • To use Creator Search's Instagram tab, you must also sign up for Meta's Creator Marketplace. Refer to Discover New Partners through Meta's Creator Marketplace for the full requirements.

Connect a social account

Note: The first account you add becomes your default account for creator discovery and messaging. If you add multiple accounts, Creator Search results are ordered by relevance to this default account.

1. From the top navigation bar, select [User profile] → Settings.
2. Navigate to the Technical section under Program Settings and select Connected Accounts.
3. In the upper-right corner, select Add Account.
4. On the Add Account screen, select the tile for the platform you want to connect: Pinterest Profile, Youtube Channel, Twitch Profile, Facebook Page, Instagram Profile, X Profile, or TikTok Profile.

   • Use the Search field to filter the list of platforms.
5. In the pop-up window, log in to the account and follow the platform's prompts to authorize impact.com.

   • For Instagram and Facebook, this opens Facebook Login for Business. Confirm you're signed in as the right person, select Continue, then choose the Page or Instagram account you want to connect.
   • Accept all requested permissions. Declining any permission may leave the connection in an unusable state.
6. When the pop-up closes, the account appears on the Connected Accounts screen with a connection status.

   • If you've just signed up for Meta's Creator Marketplace, it can take up to 14 days for Meta to verify your application. Instagram creator data in Creator Search won't be available until that's complete, even though your account shows as connected.

Once you've connected your social accounts, you can manage them from the Connected Accounts screen. Refer to Manage Your Connected Social Accounts as a Brand to learn more.

FAQ

Why can't I see the Connected Accounts option?

Connected Accounts is currently in beta and may not be available to all brands. If you're interested in accessing this feature, contact support to get access.

Can I connect more than one account per platform?

Yes. You can add multiple accounts, including several from the same platform. The first one you add is used as the default for creator discovery and messaging. Refer to Manage Your Connected Social Accounts as a Brand to learn more.

Why won't my Instagram account connect?

Meta requires an Instagram professional account that's linked to a Facebook Page, plus a verified business portfolio. If any of these are missing, the authorization will fail or the connection will have limited access. See Prerequisites section above.