> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/what-would-you-like-to-learn-about/account-administration/account-settings/self-serve-requests/request-a-new-program.md).
# Request a New Program
{% hint style="warning" %}
**Important:** This process applies to new **Performance** programs.
{% endhint %}
Follow these steps when you need impact.com to add a new Performance program to your account. The checklist collects the setup details we need to configure your program.
* If you have permission to create programs directly, see [*Create a Program & Add Users*](/brand/what-would-you-like-to-learn-about/account-administration/program-settings/program-management/create-a-program-and-add-users.md) instead.
* If you want to add Creator or Advocate functionality, see [*Get Started with Included Creator & Advocate Features*](/other/reference-documentation/get-started-with-included-creator-and-advocate-features.md).
* If you're setting up a program to sell on Amazon, see [*Amazon Seller Program Explained*](/brand/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/amazon-seller-program-explained.md) for the dedicated Amazon integration setup flow.
## Submit your program request
1. From the top navigation bar, select  **\[User profile] → Settings**.
2. On the left, under *General*, select [**Manage Programs**](https://app.impact.com/secure/advertiser/tracking-settings/actiontracker/view-actiontracker-flow.ihtml).
3. In the upper-right corner, select **Create Program**.
4. Complete the information in the following main sections:
Overview
Provide high-level details about the new program you want to create. This includes basic setup, funding, contacts, and technical information.
1. **Program Information**
* Indicate the number of [new programs](https://help.impact.com/brand/what-would-you-like-to-learn-about/account-administration/program-settings/program-management/create-a-program-and-add-users#program-types-reference) you want to add to your account.
* Provide a name for the new program.
2. **Funding**
* Confirm whether you’ll [fund](/brand/what-would-you-like-to-learn-about/platform-features/finance/add-funds-to-your-funding-account/guide-to-funding-strategies-for-brands.md) the new program in the same currency as your existing programs. The program will be invoiced in your chosen currency, and this can’t be changed once the account is active.
* Choose your invoicing option — a separate invoice for the new program, or a combined invoice listing the charges for each program individually.
* Since launching a new program may affect your contract, indicate if you’d like to review your agreement with an impact.com representative before going live.
3. **Contacts**
* Confirm if your current team will manage the new program.
* Provide the names and emails of your technical contacts assigned to this project.
4. **Technical Details**
* Enter the website domains and subdomains associated with the new program.
* Enter the default landing page.
* Select the option that best describes what [event types](/brand/what-would-you-like-to-learn-about/platform-features/event-types/event-types-explained.md) you want to track.
Mobile Events (Optional)
Complete this section only if your new program includes [mobile app tracking](/brand/what-would-you-like-to-learn-about/platform-features/tracking/mobile-app-tracking/mobile-app-tracking-explained.md). Provide the following details for app conversions to be tracked accurately.
1. **General Details**
* Indicate which platforms support the mobile app, e.g., iOS or Android.
* Provide the names of the apps for which you want to track conversions.
* Specify the number of [event types](/brand/what-would-you-like-to-learn-about/platform-features/event-types/event-types-explained.md) you want to track within each mobile app and their names.
* Indicate the type of commission you’ll offer partners for driving mobile events like app installs or purchases.
2. **Technical Details**
* Indicate whether your mobile apps use a [Mobile Measurement Partner](/brand/what-would-you-like-to-learn-about/platform-features/tracking/mobile-app-tracking.md) ([MMP](/brand/what-would-you-like-to-learn-about/platform-features/tracking/mobile-app-tracking/mobile-tracking-using-mmps-explained.md)) or [Customer Data Platform](https://www.twilio.com/en-us/resource-center/what-is-a-customer-data-platform) (CDP) to send conversion data.
* If you know it, specify the integration method for your mobile app.
Confirmation
Review the details you’ve provided in all sections, then submit the checklist to have our team begin setup.
Request Received
Your request is complete. An impact.com representative will review your submission and be in touch.
## Additional resources
Explore related resources to help you manage your programs after you set them up:
* [Self-Serve Requests Overview](/brand/what-would-you-like-to-learn-about/account-administration/account-settings/self-serve-requests/self-serve-requests-overview.md) — Explains how to use step-by-step checklists to request new features or add-ons for your account without contacting support.
* [Manage Your Account Programs](/brand/what-would-you-like-to-learn-about/account-administration/program-settings/program-management/manage-your-account-programs.md) — Covers how to submit, pause, deactivate, or close a program once it's been created.
* [Invite & Manage Users](/brand/what-would-you-like-to-learn-about/account-administration/account-settings/invite-and-manage-users.md) — Add, configure, and manage user access, roles, and permissions for your impact.com account.
* [Manage General Finance Settings as a Brand](/brand/what-would-you-like-to-learn-about/platform-features/finance/finance-settings/manage-general-finance-settings-as-a-brand.md) — Configure your account's global financial settings, including assigning your primary finance contact and other account-wide finance preferences.
---
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