Enable SAML Single Sign-On

Account administrators can enable SAML single sign-on (SSO) for account users to access your brand's impact.com account through a supported identity provider (IDP), or via a unique sign-in link. Choose a method you prefer.

SAML SSO uses a connection for impact.com with your identity provider. impact.com currently supports the following providers:

• AD FS
• Okta
• OneLogin
• Microsoft Entra ID

Enable SAML SSO

Warning: If you already have SAML SSO enabled and want to switch providers, you'll need help from our Technical Services team. Before you log a ticket, make sure to save your existing IDP metadata file to your local device and prepare a list of usernames that need to be migrated.

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Step 1: Upload IDP metadata file

Before starting, make sure you have your IDP metadata file in .XML format handy — this file needs to be uploaded to impact.com.

1. From the top navigation bar, select [User profile] → Settings.
2. In the left column, under General, select Account User Authentication.
3. Next to the Authentication type line item, select [Check box] SAML and use the [Drop-down menu] to select your identity provider.
4. Use the file picker to find and upload your .XML metadata file.
5. At the bottom of the screen, select Save.

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Step 2: Enable SAML SSO for account users

The following instructions need to be completed for each individual user that will use SAML SSO:

1. From the top navigation bar, select [User profile] → Settings.
2. In the left column, go to General and select Account Users.
3. Hover your cursor over a user and select [More] → Edit Access Rights
4. In the User Signup Method section, select SAML.
5. At the bottom of the slide-out, select Save.

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Step 3: Configure user sign in via SAML SSO

There are 2 ways for users to access impact.com with SAML SSO:

• Through your identity provider (IDP) — Configure a connection/connector in your IDP and use it to sign users in.
• Through your brand’s unique login link — For users who do not sign in via the IDP connection.

Option A: Identity provider sign-in

• OneLogin — In OneLogin, find the Impact Partnership Cloud connection in the OneLogin App Catalog and follow the on-screen instructions to enable and configure the app.
• ADFS, Okta, & Microsoft Entra ID — Create a new custom connection with these exact values:

  Field	Value to input
  Single Sign On URL / Reply URL / ACS URL	https://app.impact.com/saml/SSO
  Recipient URL	https://app.impact.com/saml/SSO
  Destination URL	https://app.impact.com/saml/SSO
  Audience Restriction	https://app.impact.com
  Name ID Format	EmailAddress
  Response	Signed
  Assertion Signature	Signed
  Signature Algorithm	RSA_SHA1
  Digest Signature	SHA1
  Assertion Encryption	Unencrypted
  SAML Single Logout	Disabled
  AuthnContextClassRef	PasswordProtectedTransport

• Microsoft Entra ID — Create a new custom connection with these exact values:

  Field	Value to input
  Reply URL (Assertion Consumer Service URL)	https://app.impact.com/saml/SSO
  Reply URL (implicitly)	https://app.impact.com/saml/SSO
  Identifier (Entity ID)	https://app.impact.com
  Name identifier format (Advanced Settings → “Name identifier format”)	EmailAddress
  Response Signing Option (Sign SAML response)	Signed
  Sign SAML Assertion (option)	Signed
  Signing Algorithm	RSA_SHA1
  Digest Algorithm	SHA1
  Encryption Certificate (optional)	Unencrypted
  Single Logout URL	Disabled
  Default AuthnContextClassRef (not exposed directly)	PasswordProtectedTransport

The values you enter must match exactly with the values provided above. For example, do not add a trailing slash to the Single Sign On URL / Reply URL / ACS URL field like this: https://app.impact.com/saml/SSO/, and do not enter multiple URL values. Please also ensure the user’s email address in your IDP matches exactly with the email address for the user in impact.com.

Option B: Branded link sign-in

If a user is not signing in via your IDP, they can use a unique branded login link to access your impact.com account. To get this login link:

1. From the top navigation bar, select [User profile] → Settings.
2. In the left column, under Branding, select Advertiser Login Branding.

   • Your branded link will look similar to this: https://app.impact.com/abe/Stark-Industries12345678912345/login.user?preview=t
3. From the Login Link field, copy & save the Login Link to distribute to your impact.com account members.

Important: The only thing this branded login link is used for is letting users sign in directly to impact.com when they’re not using your IDP. Do not enter this link in your IDP’s Single Sign-On URL / Reply URL / ACS URL field.