# Performance by Product Report Take the PXA course The *Performance by Product* report shows you a wide range of tracking data broken down according to the products you sell. KPIs, like quantity sold, can be found here. #### Manage the report 1. From the left navigation bar, select ![\[Engage\] v2](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-aa671735ec2b65af79961eaf59ab60af.svg) **\[Engage] → Reports → More Reports**. 2. Under *More Reports*, select **Performance** as the filter next to the search bar. 3. Select [**Performance by Product**](https://app.impact.com/secure/advertiser/report/viewReport.report?handle=adv_performance_by_category_pm_only). 4. Below *Performance by Product*, you can filter for the data you want to view. Select ![\[Search\] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-378d7abd37e544e2e1a120594a46cf7a.svg) **\[Search]** when you have the filters in place that you want. * View the *Filter reference* table below for more information. * You can use the icons at the top-right of the page to ![pin\_vnext.png](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-aab0a3f6dfa09af685aabd8dbc9966d3.png) [**pin**](/brand/readme/platform-features/multi-program-reports/report-management/pin-a-report.md), ![\[Email\]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-cca31a241674dbbd001d8c49733cc0d9.svg) [**schedule**](/brand/readme/platform-features/multi-program-reports/data-lab-custom-reports/schedule-a-custom-report.md),![\[Download report\] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-d86efd15651b5054fddb008ce5d1a1d6.svg)[**download**](/brand/readme/platform-features/multi-program-reports/report-management/download-a-report.md) (in PDF, Excel, or CSV format), or![\[Export report\] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-fd77f03a4c5618018e59013607ed56bc.svg)[**export the report** ](https://integrations.impact.com/impact-brand/reference/export-reports)(via API).
#### Access the report data You can view the report data as a trend graph or table and compare certain metrics. {% tabs %} {% tab title="Trend graph" %} The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range. 1. Select the ![](/files/jA6jLZ1RleK5VI2zmvap) **\[Drop-down menu]** in the upper-right corner, then, choose a specific metric. 2. Alternate between the line, bar, and treemap views by selecting the view icon.
{% endtab %} {% tab title="Data table" %} Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range. * Refer to the *Report data column reference* below for more information on the columns found in the data table. * Add or remove columns from the report table using the ![](/files/2UBIaZ4rC68uB64ftE82) **\[Columns]** icon at the top-right of the report.
{% endtab %} {% tab title="Comparison graph" %} The comparison graph compares the *product* of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected products over the selected date range. 1. Select the specific metric from the ![](/files/jA6jLZ1RleK5VI2zmvap) **\[Drop-down menu]** in the trend graph. 2. Select the empty checkbox next to the row in the data table for the metrics you want to compare. * Each selected checkbox will be displayed in a specific color that will reflect in the trend graph. 3. Select **Graph rows** to compare the selected rows. 4. Select **Clear compare** to clear the trend view.
{% endtab %} {% endtabs %}
Filter reference | Filter | Description | | -------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Date Range |

Filter data by when it was created. You can also compare two periods of time against each other.

You can pull a maximum of 366 days of data. However, you can still perform Year-over-Year reporting by selecting [Unchecked box] \[Unchecked box] compare to {Previous year}.

If you want to pull more than 366 days of data, you will need to create multiple reports.

| | Network | Filter by data source. | | Category list | Limit product data shown by their category list(s). | | Partner | Select which partner(s) for which you want to view data. | | Category | Limit which products you view by what kind of product they are (e.g., Shoes). | | Action Tracker | Now known as *Event Types*. View products that were sold and tracked by a specific event type tracker. | | Group | Filter data by [partner groups](/brand/readme/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups.md). | | Currency | Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency. | **Show** Add data from a large selection of choices. These data points will get added to the table report under the graph after you select ![\[Search\] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-378d7abd37e544e2e1a120594a46cf7a.svg) **\[Search]**. | Data point | Description | | --------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Category list | Limit product you view by what category list(s) they are on. | | Partner | Select which partners for which you want to view data. | | Platform | Select 1, multiple, or all social platform(s) for which you want to see data. | | Catalog Subcategory | The sub-category in which the item was placed in a product catalog. | | Manufacturer | The company who made the product. | | Order SKU Info | This is the stock-keeping-unit of the product that was sold. | | Actions | An event that is tracked. Examples of actions include clicks, sales, leads, calls, page visits, downloads, dataposts, mobile app installs, and in-app events. | | Date |

View your product sales data by date.

Product data will be split by each day on which a product was sold. This column is sortable.

| | Customer status | The type of customer (e.g., existing) that generated data for that row. Learn how to find out what your [customer status](/brand/readme/platform-features/multi-program-reports/performance-reports-for-brands/new-vs-return-customer-report.md) mapping codes are. | | Actions - Event Type | The number of conversions generated for this event type. | | Action Cost | The total cost associated with driving the conversion. | | Cost per Action (CPA) | Total *Cost of Actions* divided by number of actions. | | Cost per Action (CPA) - Event Type | Total *Cost of Actions* divided by number of actions by event type. | | Return on Investment (ROI) | This number represents *Revenue* divided by *Total Business Cost*. | | Return on Investment (ROI) - Event Type | This number represents *Revenue* divided by *Total Business Cost* by event type. | | Average Order Value (AOV) | The total revenue of sale actions divided by the number of sale actions. | | Average Order Value (AOV) - Event Type | The total revenue of sale actions divided by the number of sale actions by event type. | | Margin | This number represents *Revenue* minus *Goods Cost*. | | Margin - Event Type | This number represents *Revenue* minus *Goods Cost* by event type. | | Total Business Cost | The total *Cost of Goods* plus *Total Cost*. | | Total Business Cost - Event Type | The total *Cost of Goods* plus *Total Cost* by event type. | | Goods Cost | The total cost of products in the basket captured at conversion. | | Goods Cost - Event Type | The total cost of products in the basket captured at conversion by event type. | | Revenue - Event Type | The total revenue per by event type. | | Reversed Revenue | The total revenue of *Reversed Actions*. | | Reversed Revenue - Event Type | The total revenue of *Reversed Actions* by event type. | | Reversed Actions | The number of conversions that have been [reversed](/brand/readme/platform-features/actions-and-payouts/payouts/approve-reverse-and-modify-pending-payouts-for-actions.md) across your program. | | Reversed Actions - Event Type | The number of conversions that have been [reversed](/brand/readme/platform-features/actions-and-payouts/payouts/approve-reverse-and-modify-pending-payouts-for-actions.md) by event type. | | Reversed Action Cost | The total *Action Cost* of *Reversed Actions*. | | Reversed Action Cost - Event Type | The total *Action Cost* of *Reversed Actions* by event type. | | Reversal Rate | The number of reversals divided by the number of *Total Actions*. | | RR (Reversal Rate) - Event Type | The number of reversals divided by the number of *Total Actions* by event type. | | Open-Ended Actions | The total number of [*pending*](/brand/readme/platform-features/actions-and-payouts/understand-the-action-life-cycle-and-finance.md) actions. | | Confirmed Actions | The total number of [*approved*](/brand/readme/platform-features/actions-and-payouts/understand-the-action-life-cycle-and-finance.md) actions. |
Report data column reference | Column | Description | | ----------- | ------------------------------------------------------------------------------------------------------------ | | Category | The kind of product on which the data is based. | | Product | The actual name on which product the data is based. | | Quantity | The amount of product sold as a result of partner-driven actions. | | Revenue | This is the total amount of sales partners have generated for you from conversions for a particular product. | | Action Cost | The total aggregated cost associated with driving the sale. | | Click Cost | The aggregated value of the amount due to partners for driving clicks. |
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