# Introduction: Welcome to Advocate Your customizable, automated Advocate program leverages your existing customer base to refer their friends and family to reduce the cost of acquiring new customers. Motivate your customer advocates with various rewards, ensuring a personalized experience that aligns with your brand. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.impact.com/brand/readme/advocate-program/introduction-welcome-to-advocate.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.