> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/pt-br/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/introduction-welcome-to-impact.com/step-3-partner-engagement.md).
# Etapa 3: Engajamento de parceiros
## Planeje seus contatos
Planeje uma série de e-mails de contato persistentes e focados em valor [e-mails de contato](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/email-workflows/create-and-manage-email-workflows). Mantenha-o conciso e foque nos benefícios de participar do seu programa, como taxas de pagamento mais altas, janela de cookies mais longa e quaisquer bônus de desempenho.
Torne a proposta mais atraente com um bônus de entrada ou um aumento temporário de taxa para impulsionar a adoção inicial. [Termos agendados](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/set-limited-time-payouts-with-scheduled-terms) ou [Impulso de produto](https://help.impact.com/brand/what-would-you-like-to-learn-about/beta-product-boost/create-a-product-boost-campaign) pode ajudar você com isso.
## Compartilhe notícias relevantes
É importante manter seus parceiros informados sobre promoções, lançamentos de produtos/recurso, atualizações da empresa etc. A função de [Newsletters](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/newsletters/introduction-to-newsletters) é a maneira mais fácil de fazer isso, ao mesmo tempo em que aumenta o engajamento e a produtividade dos parceiros.
## Eduque os parceiros
Use sua [*Recursos*](https://app.impact.com/secure/advertiser/engage/ads/manage-resources-flow.ihtml) página para compartilhar [materiais de treinamento e recursos educacionais](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/ads/requests-from-partners/create-a-resource-to-share-with-partners) que ajudam os parceiros a divulgar seus produtos da Amazon de forma eficaz e gerar vendas. Direcione para a sua *Recursos* página na sua mensagem inicial de boas-vindas e em quaisquer newsletters agendadas.
Fique à vontade para compartilhar documentação de ajuda relevante para garantir que os parceiros entendam como promover seus produtos e o que [melhores práticas](https://help.impact.com/partner/what-would-you-like-to-learn-about/seller-partnerships/amazon-seller-partnerships/best-practices-for-seller-partners) vai trazer mais sucesso para eles.
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