> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/pt-br/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/introduction-welcome-to-impact.com/step-3-partner-engagement.md).

# Etapa 3: Engajamento do parceiro

## Planeje sua abordagem <a href="#plan-your-outreach-0-0" id="plan-your-outreach-0-0"></a>

Planeje uma série de contatos persistentes, focados em valor [e-mails de contato](/brand/pt-br/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/email-workflows/create-and-manage-email-workflows.md). Mantenha-o conciso e foque nos benefícios de participar do seu programa, como taxas de pagamento mais altas, uma janela de cookies maior e quaisquer bônus de desempenho.

Aumente o atrativo com um bônus de adesão ou um aumento temporário da taxa para impulsionar a adoção inicial. [Termos agendados](/brand/pt-br/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/set-limited-time-payouts-with-scheduled-terms.md) ou [Impulso de Produto](/brand/pt-br/what-would-you-like-to-learn-about/beta-product-boost/product-boost-campaign-management/create-a-product-boost-campaign.md) pode ajudar você a fazer isso.

## Compartilhe notícias relevantes <a href="#section-id23524846371987" id="section-id23524846371987"></a>

É importante manter seus parceiros informados sobre promoções, lançamentos de produtos/recursos, atualizações da empresa etc. do impact.com [Newsletters](/brand/pt-br/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/newsletters/introduction-to-newsletters.md) é a maneira mais fácil de fazer isso, ao mesmo tempo em que aumenta o engajamento e a produtividade dos parceiros.

## Capacite os parceiros <a href="#section-id235248464024764" id="section-id235248464024764"></a>

Use sua [*Recursos*](https://app.impact.com/secure/advertiser/engage/ads/manage-resources-flow.ihtml) página para compartilhar [materiais de treinamento e recursos educacionais](/brand/pt-br/what-would-you-like-to-learn-about/platform-features/ads/requests-from-partners/create-a-resource-to-share-with-partners.md) que ajudam os parceiros a divulgar seus produtos da Amazon de forma eficaz e gerar vendas. Inclua um link para a sua *Recursos* página na sua mensagem inicial de boas-vindas e em quaisquer newsletters agendadas.

Sinta-se à vontade para compartilhar documentação de ajuda relevante para garantir que os parceiros entendam como promover seus produtos e o que [melhores práticas](https://help.impact.com/partner/what-would-you-like-to-learn-about/seller-partnerships/amazon-seller-partnerships/best-practices-for-seller-partners) vai gerar mais sucesso para eles.


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