> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/pt-br/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/create-custom-measures-in-data-lab.md).

# Criar métricas personalizadas no Data Lab

{% hint style="warning" %}
**Importante:** Nós *altamente* recomendamos que você consulte [Introdução ao Data Lab](/brand/pt-br/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/data-lab-introduction.md) antes de começar este artigo.
{% endhint %}

1. No menu de navegação à esquerda, selecione ![](/files/160944180402269557074f48f2ece20bc35e8b4d) **\[Engage] → Relatórios** → **Data Lab**.
2. Selecione um **visualização** para começar.
3. Na seção Dimensões e Métricas na barra lateral direita, selecione ![](/files/f04b408fd368673af7defa3c8a7a0cac711f0eb8) **\[Criar Métrica Personalizada]**.

   <div data-with-frame="true"><figure><img src="/files/23f80e44268a2dc78ee5dd422d83e5f51fd524ee" alt="" width="355"><figcaption></figcaption></figure></div>
4. Dê um nome à sua Métrica Personalizada — o exemplo abaixo mostrará uma métrica chamada *Taxa de conversão*.
5. Selecione o **Formato**. Você pode escolher entre *Número*, *String*, *Percentual*, ou *Moeda*.
6. No *Fórmula* campo, insira o cálculo para a métrica personalizada.

   <div data-gb-custom-block data-tag="hint" data-style="info" class="hint hint-info"><p><strong>Exemplo:</strong> O <em>Taxa de conversão</em> a métrica usará <code>Custos de Ações / Cliques</code>. a impact.com indicará se a fórmula é válida ou não por meio de um pequeno <img src="/files/3955cb1e6595771b7747d879a9bb400970db6755" alt=""> <strong>[marca de verificação]</strong> no canto superior direito da janela.</p></div>
7. Selecione **Salvar** para salvar sua métrica personalizada.

   <div data-with-frame="true"><figure><img src="/files/c8c715631827fd67e895e7055708435e0906957f" alt="" width="563"><figcaption></figcaption></figure></div>


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