> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/pt-br/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/compare-optimize-essentials-and-pro-tiers.md).

# Comparar os planos Essentials e Pro do Optimize

Optimize é uma ferramenta na plataforma impact.com que ajuda você a acompanhar e entender suas iniciativas de marketing.

* **Optimize Pro** monitora tanto anúncios pagos quanto canais de marketing orgânico e fornece relatórios que combinam dados de interações de parceiros, canais e consumidores.
* **Optimize Essentials** fornece um conjunto essencial de relatórios sobre o desempenho de parceiros para ajudar você a expandir e otimizar seu negócio. O Optimize Essentials não permite configurar fontes de mídia ou canais.

<div data-with-frame="true"><figure><img src="/files/a3c1e63752517bb7afc7fcd44e4561f1f5c2089c" alt=""><figcaption></figcaption></figure></div>

#### Compare os níveis Optimize Essentials e Pro

![](/files/9399d5acee5f6a3af9a9a4140438092eed05765e) Este recurso está disponível apenas com o complemento Optimize. [Clique aqui](https://app.impact.com/secure/advertiser/fr/upgrade.ihtml?u=/secure/advertiser/optimize/landing-page.html) para obter o complemento!

Confira esta comparação recurso por recurso das edições Optimize Essentials e Pro para identificar as principais diferenças entre os dois níveis.

| Recursos                                                                                                                                                                                     | Essenciais                                                                              | Pro                                                                                     |
| -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------- |
| [Canal](/brand/pt-br/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-channels/create-an-optimize-channel.md)                                | Apenas parceiros                                                                        | Multicanal                                                                              |
| [Relatório de contribuição](/brand/pt-br/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/contribution-report.md)                    | <img src="/files/095e4a755d4f32c5c522db43a117a638697d9743" alt="" data-size="original"> | <img src="/files/095e4a755d4f32c5c522db43a117a638697d9743" alt="" data-size="original"> |
| [Comportamento do cliente](/brand/pt-br/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/behavior-report.md)                         | <img src="/files/095e4a755d4f32c5c522db43a117a638697d9743" alt="" data-size="original"> | <img src="/files/095e4a755d4f32c5c522db43a117a638697d9743" alt="" data-size="original"> |
| [Relatório de Principais Caminhos](/brand/pt-br/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-report.md)                | <img src="/files/095e4a755d4f32c5c522db43a117a638697d9743" alt="" data-size="original"> | <img src="/files/095e4a755d4f32c5c522db43a117a638697d9743" alt="" data-size="original"> |
| [Relatório de funil de eventos](/brand/pt-br/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/events-funnel-report.md)               | <img src="/files/095e4a755d4f32c5c522db43a117a638697d9743" alt="" data-size="original"> | <img src="/files/095e4a755d4f32c5c522db43a117a638697d9743" alt="" data-size="original"> |
| [Relatório de incrementalidade](/brand/pt-br/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-dashboard-explained.md) | <img src="/files/da50b9c6a3a13180789bd2c23952305cb3aeba39" alt="" data-size="original"> | <img src="/files/095e4a755d4f32c5c522db43a117a638697d9743" alt="" data-size="original"> |
| [Relatório de leapfrogging](/brand/pt-br/what-would-you-like-to-learn-about/platform-features/multi-program-reports/leapfrogging-reports/leapfrogging-summary-report.md)                     | <img src="/files/da50b9c6a3a13180789bd2c23952305cb3aeba39" alt="" data-size="original"> | <img src="/files/095e4a755d4f32c5c522db43a117a638697d9743" alt="" data-size="original"> |
| [Relatório de valor de novos clientes](/brand/pt-br/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/new-customer-value-report.md)   | <img src="/files/da50b9c6a3a13180789bd2c23952305cb3aeba39" alt="" data-size="original"> | <img src="/files/095e4a755d4f32c5c522db43a117a638697d9743" alt="" data-size="original"> |
| [Detecção de anomalias na previsão](/brand/pt-br/what-would-you-like-to-learn-about/platform-features/forecasting-and-anomaly-detection/forecasting-and-anomaly-detection-reports.md)        | <img src="/files/da50b9c6a3a13180789bd2c23952305cb3aeba39" alt="" data-size="original"> | <img src="/files/095e4a755d4f32c5c522db43a117a638697d9743" alt="" data-size="original"> |
| Preços                                                                                                                                                                                       | US$ 250 por mês                                                                         | US$ 500 por mês                                                                         |


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