> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/pt-br/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/compare-optimize-essentials-and-pro-tiers.md).
# Comparar os níveis Essentials e Pro de Otimização
Optimize é uma ferramenta na plataforma impact.com que ajuda você a acompanhar e entender seus esforços de marketing.
* **Optimize Pro** monitora tanto anúncios pagos quanto canais de marketing orgânico e fornece relatórios que combinam dados de interações com parceiros, canais e consumidores.
* **Optimize Essentials** fornece uma coleção principal de relatórios sobre o desempenho de parceiros para ajudar você a crescer e otimizar seu negócio. O Optimize Essentials não permite configurar fontes de mídia ou canais.
#### Compare os níveis Optimize Essentials e Pro
 Este recurso está disponível apenas com o complemento Optimize. [Clique aqui](https://app.impact.com/secure/advertiser/fr/upgrade.ihtml?u=/secure/advertiser/optimize/landing-page.html) para obter o complemento!
Confira esta comparação recurso por recurso entre as edições Optimize Essentials e Pro para identificar as principais diferenças entre os dois níveis.
| Recursos | Essentials | Pro |
| -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| [Canal](/brand/pt-br/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-channels/create-an-optimize-channel.md) | Apenas parceiros | Multicanal |
| [Relatório de contribuição](/brand/pt-br/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/contribution-report.md) | 
| |
| [Comportamento do cliente](/brand/pt-br/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/behavior-report.md) | | |
| [Relatório de Principais Caminhos](/brand/pt-br/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-report.md) | | |
| [Relatório de funil de eventos](/brand/pt-br/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/events-funnel-report.md) | | |
| [Relatório de incrementalidade](/brand/pt-br/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-dashboard-explained.md) | 
| |
| [Relatório de leapfrogging](/brand/pt-br/what-would-you-like-to-learn-about/platform-features/multi-program-reports/leapfrogging-reports/leapfrogging-summary-report.md) | | |
| [Relatório de valor de novos clientes](/brand/pt-br/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/new-customer-value-report.md) | | |
| [Detecção de anomalias na previsão](/brand/pt-br/what-would-you-like-to-learn-about/platform-features/forecasting-and-anomaly-detection/forecasting-and-anomaly-detection-reports.md) | | |
| Preços | US$ 250 por mês | US$ 500 por mês |
---
# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.
## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.
Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:
```
GET https://help.impact.com/brand/pt-br/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/compare-optimize-essentials-and-pro-tiers.md?ask=&goal=
```
`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.
Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
