> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/pt-br/what-would-you-like-to-learn-about/advocate-program/getting-started-with-advocate/advocate-program-explained.md).

# Explicação sobre o Programa Advocate

<a href="https://pxa.impact.com/student/activity/2808376?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=&#x26;utm_campaign=help-center" class="button primary">Faça o curso PXA</a>

Seu programa Advocate personalizável e automatizado aproveita sua base de clientes existente para indicar amigos e familiares, com o objetivo de reduzir o custo de aquisição de novos clientes. Motive seus defensores da marca com várias recompensas, garantindo uma experiência personalizada que esteja alinhada à sua marca.

<div data-with-frame="true"><figure><img src="https://526234278-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-78678113e8464c47f6f9ec3b66c037f23832ca4c%2Ffbead2ce10afcc616adfda4c82e411f1cbb16867405b2a3346ef4f2ff683a1a3.png?alt=media" alt=""><figcaption></figcaption></figure></div>

Curioso para saber o que um programa Advocate pode fazer por você? Aproveite nossa [calculadora de ROI na etapa um da lista de verificação](https://app.impact.com/secure/advertiser/fr/add-on.ihtml?u=https://ui.assets.impact.%5B%E2%80%A6%5Dnboarding-ui/mono/production/landing-pages/advocate-base.html) da *programa Advocate* e preencha alguns detalhes para ver suas projeções personalizadas. A calculadora ajuda a estimar o ROI projetado potencial, a receita anual e as indicações anuais que você poderia gerar.

<div data-with-frame="true"><figure><img src="https://526234278-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FRrt4OWaSu4wsG1PTkqAN%2FScreenshot%202026-05-25%20at%2017.52.47.png?alt=media&amp;token=d001bf4f-36b4-449d-b7fd-76d3ed815adc" alt="" width="375"><figcaption></figcaption></figure></div>

#### Benefícios do Advocate

* Aumente o reconhecimento da sua marca por meio do marketing boca a boca.
* Aumente o engajamento dos clientes.
* Gere receita com custos de aquisição de clientes mais baixos.
* Transforme clientes satisfeitos em defensores leais da sua marca.

#### Principais recursos

* Crie e personalize uma [experiência do cliente](/brand/pt-br/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/widget-experiences/customize-program-widgets.md) como o principal ponto de contato do seu programa.
* [Recompense seus defensores da marca](/brand/pt-br/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/program-reward-options-explained.md) com descontos, créditos, cartões-presente, [pagamentos em dinheiro](/brand/pt-br/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/pay-with-cash/cash-payouts-for-advocate-explained.md), e muito mais.
* Permita que seus defensores da marca compartilhem os detalhes de indicação por meio de [links de compartilhamento, links de mensagem ou códigos exclusivos de indicação](/brand/pt-br/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/advocate-program-sharing-options.md).
* [Acompanhe o desempenho do seu programa](/brand/pt-br/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/advocate-program-analytics-explained.md) e [gere relatórios](/brand/pt-br/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/run-an-advocate-program-report.md).
* Configure [Proteção contra fraudes](/brand/pt-br/what-would-you-like-to-learn-about/advocate-program/protect-your-advocate-program/advocate-fraud-protection-explained.md) para detectar e rejeitar tentativas de autoindicação.

{% hint style="info" %}
**Vamos começar!** Saiba como [configure seu programa Advocate](/brand/pt-br/what-would-you-like-to-learn-about/advocate-program/getting-started-with-advocate/configure-your-advocate-program.md).
{% endhint %}


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