Partner Size Rating Criteria

Partner size ratings are determined by using external sources and impact.com data. These factors interact with each other and reflect each partner’s individual business in different ways. Creator tiers scale against social followings or subscriptions. Refer to Creator Tier Scale to learn how creator tiers are defined.

How is impact.com data used?

For partners who have been active on impact.com, the partner size will reflect daily aggregations of recent partner activity:

• Amount of actions/sales driven and payouts earned

  • The internal impact.com rating is affected by payouts per program and total programs.

• Number of productive partnerships and the amount of activity

How are external sources used?

For partners who provide one or more valid media properties, the partner size will reflect data queried on a monthly basis from external sources to determine partner size:

• Corporate Entities: Estimated annual revenue and employee count

• Web Domains: Monthly website traffic

• Influencer Accounts: Audience size across all platforms

• Apps: Downloads and ratings

Partner size scale

These rating numbers act as guidelines to estimate the partner size.

Size	Followers	Site Visits	App Downloads	Annual corporate revenue	Annual impact.com payouts/program
Extra Small	50	100	200	$1,000	$50
Small	3,000	5,000	10,000	$1 million	$1,000
Medium	100,000	250,000	500,000	$50 million	$10,000
Large	5 million	10 million	20 million	$500 million	$500,000
Extra Large	250 million	500 million	1 billion	$5 billion	$5 million

Creator tier scale

Size	Followers/Subscribers
Nano creator	< 15,000
Micro creator	15,000 - 75,000
Mid-level creator	75,000 - 250,000
Macro creator	250,000 - 1 million
Mega creator	1 million +