# Performance by Promo Code Report

<a href="https://pxa.impact.com/student/activity/1117602?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=opt-350&#x26;utm_campaign=help-center" class="button primary">Take the PXA course</a>

The *Performance by Promo Code* report shows performance data broken down by promo code. Performance metrics for promo codes — like actions, revenue, and other KPIs — can all be found here.

{% hint style="info" %}
**Do more with Promo Code Monitoring:** If you add [Promo Code Monitoring](https://help.impact.com/brand/performance-program/protect-and-monitor-your-performance-program/promo-code-monitoring/guide-to-promo-code-monitoring) to your account, impact.com can monitor your promo codes for misuse and inform you when you're at risk. If you're interested,reach out to your CSM or [contact support](https://app.impact.com/support/portal.ihtml?createTicket=true) to ask about upgrading.
{% endhint %}

#### Manage the report

1. From the left navigation bar, select ![\[Engage\] v2](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-aa671735ec2b65af79961eaf59ab60af.svg) **\[Engage] → Reports → More Reports**.
2. Under *More Reports*, select **Performance** as the filter next to the search bar.
3. Select [**Performance by Promo Code**](https://app.impact.com/secure/advertiser/report/viewReport.report?handle=adv_performance_by_promocode_pm_only).

   ![perf\_by\_promo\_code.png](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-0540be207c477e782fed2a6dded69e32.png)
4. Below *Performance by Promo Code*, you can filter for the data you want to view. Select ![\[Search\] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-378d7abd37e544e2e1a120594a46cf7a.svg) **\[Search]** when you have the filters in place that you want.
   * View the *Filter reference* table below for more information.
   * You can use the icons at the top-right of the page to ![\[Pin report\] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-282144af3970d24d56bb8a3f3ebe7736.svg) [**pin**](https://help.impact.com/brand/platform-features/multi-program-reports/report-management/pin-a-report), ![\[Schedule report\] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-518305996b9b70e56da26aee92cbe615.svg) [**schedule**](https://help.impact.com/brand/platform-features/multi-program-reports/data-lab-custom-reports/schedule-a-custom-report), ![\[Download report\] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-d86efd15651b5054fddb008ce5d1a1d6.svg) [**download**](https://help.impact.com/brand/platform-features/multi-program-reports/report-management/download-a-report) in PDF, Excel, or CSV format, or ![\[Export report\] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-fd77f03a4c5618018e59013607ed56bc.svg) [**export the report** ](https://integrations.impact.com/impact-brand/reference/export-reports)via API.

#### Access the report data

You can view the report data as a trend graph or table and compare certain metrics.

{% tabs %}
{% tab title="Trend graph" %}
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

1. Select the ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]** in the upper-right corner, then, choose a specific metric.
2. Alternate between the line, bar, and treemap views by selecting the view icon.

   <div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-d89af7b92fcc42bf95cf21b9c7892e572dbba45b%2Fcc13bd585a8cb1af948de63e2a5f85c7b40ee9c5f52161657cce4756e20e583d.png?alt=media" alt=""><figcaption></figcaption></figure></div>

{% endtab %}

{% tab title="Data table" %}
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.

* Refer to the *Report data column reference* below for more information on the columns found in the data table.
* Add or remove columns from the report table using the ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-55f9a4ba17f1edde22510bc766728b311864c461%2Feaf620c7b74ff071d06c5e1b12bb1bd184361280cdc0ea896c3f8058c11b8532.svg?alt=media) **\[Columns]** icon at the top-right of the report.

  <div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-d80392aa0f854c729784bb5513438a3e9d69bae8%2Fbc7b470cc57df435f77216bbe764c6937e35fed3bed1862561f8a2f46b838cc6.png?alt=media" alt=""><figcaption></figcaption></figure></div>

{% endtab %}

{% tab title="Comparison graph" %}
The comparison graph compares the *promo code* of selected rows in the data table based on the metric selected in the trend graph. This graph will show a daily trend of the selected promo codes over the selected date range.

1. Select the specific metric from the ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]** in the trend graph.
2. Select the empty checkbox next to the row in the data table for the metrics you want to compare.
   * Each selected checkbox will be displayed in a specific color that will reflect in the trend graph.
3. Select **Graph rows** to compare the selected rows.
4. Select **Clear compare** to clear the trend view.

<div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-80473316089faab6d7733431d4cd54bd9310bdcb%2Fccf8823aecee45bb235de4655a613ffc7b22b8a8ce6ddc0a98617facb27a3b18.png?alt=media" alt=""><figcaption></figcaption></figure></div>
{% endtab %}
{% endtabs %}

<details>

<summary>Filter reference</summary>

| Filter                        | Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    |
| ----------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date Range                    | <p>Filter data by when it was created. You can also compare two periods of time against each other.</p><p>You can pull a maximum of <strong>366 days</strong> of data. However, you can still perform Year-over-Year reporting by selecting <img src="https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-396370c2cdec89ba7d714c4c58e6845b.svg" alt="[Unchecked box]"> <strong>\[Unchecked box]</strong> <strong>compare to {Previous year}</strong>.</p><p>If you want to pull more than 366 days of data, you will need to create multiple reports.</p> |
| Network                       | Filter by data source.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         |
| Include/Exclude No Promo Code | Select whether you want to view data for actions where no promo code was used. By excluding actions with no promo codes, you can view a list with all promo code data (over the chosen date range).                                                                                                                                                                                                                                                                                                                                                                                                            |
| Partner                       | Select which partner(s) for which you want to view data.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       |
| Action Tracker                | Choose the event type(s) for which you want to view promo code data.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| Promo Code                    | <p>Enter the specific promo code for which you want to view data. You can only view data for one promo code when using this filter.</p><p>To view promo code data for all promo codes, use the <em>Include/Exclude No Promo Code</em> filter.</p>                                                                                                                                                                                                                                                                                                                                                              |
| Case Sensitive                | Select whether you want to view promo code data for code that exactly match the letter casing with which you created them.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     |
| Currency                      | Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         |

Add columns to the table from a large selection of choices. These data points will get added to the table report after you select ![\[Search\] vNext](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-378d7abd37e544e2e1a120594a46cf7a.svg) **\[Search]**.

**Show**

| Column                                  | Description                                                                                                                                                                                                  |
| --------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Partners                                | The number of partners using the promo code.                                                                                                                                                                 |
| Payable Clicks                          | The number of unique clicks tracked.                                                                                                                                                                         |
| Actions - Event Type                    | The number of conversions generated for this event type.                                                                                                                                                     |
| Action Cost - Event Type                | The total cost associated with driving the conversions for this event type.                                                                                                                                  |
| Cost per Action (CPA)                   | Total *Cost of Actions* divided by number of actions.                                                                                                                                                        |
| Cost per Action (CPA) - Event Type      | Total *Cost of Actions* divided by number of actions by event type.                                                                                                                                          |
| Return on Investment (ROI)              | This number represents *Revenue* divided by *Total Business Cost*.                                                                                                                                           |
| Return on Investment (ROI) - Event Type | This number represents *Revenue* divided by *Total Business Cost* by event type.                                                                                                                             |
| Average Order Value (AOV)               | The total revenue of sale actions divided by the number of sale actions.                                                                                                                                     |
| Average Order Value (AOV) - Event Type  | The total revenue of sale actions divided by the number of sale actions by event type.                                                                                                                       |
| Margin                                  | This number represents *Revenue* minus *Goods Cost*.                                                                                                                                                         |
| Margin - Event Type                     | This number represents *Revenue* minus *Goods Cost* by event type.                                                                                                                                           |
| Total Business Cost                     | The total *Cost of Goods* plus *Total Cost*.                                                                                                                                                                 |
| Total Business Cost - Event Type        | The total *Cost of Goods* plus *Total Cost* by event type.                                                                                                                                                   |
| Discount                                | The discounted amount captured at conversion.                                                                                                                                                                |
| Quantity                                | The amount of product sold as a result of partner-driven actions.                                                                                                                                            |
| Goods Cost                              | The total cost of products in the basket captured at conversion.                                                                                                                                             |
| Goods Cost - Event Type                 | The total cost of products in the basket captured at conversion by event type.                                                                                                                               |
| Revenue - Event Type                    | The total revenue per by event type.                                                                                                                                                                         |
| Reversed Revenue                        | The total revenue of *Reversed Actions*.                                                                                                                                                                     |
| Reversed Revenue - Event Type           | The total revenue of *Reversed Actions* by event type.                                                                                                                                                       |
| Reversed Actions                        | The number of conversions that have been [reversed](https://help.impact.com/brand/platform-features/actions-and-payouts/payouts/approve-reverse-and-modify-pending-payouts-for-actions) across your program. |
| Reversed Actions - Event Type           | The number of conversions that have been [reversed](https://help.impact.com/brand/platform-features/actions-and-payouts/payouts/approve-reverse-and-modify-pending-payouts-for-actions) by event type.       |
| Reversed Action Cost                    | The total *Action Cost* of *Reversed Actions*.                                                                                                                                                               |
| Reversed Action Cost - Event Type       | The total *Action Cost* of *Reversed Actions* by event type.                                                                                                                                                 |
| Reversal Rate                           | The number of reversals divided by the number of *Total Actions*.                                                                                                                                            |
| Reversal Rate - Event Type              | The number of reversals divided by the number of *Total Actions* by event type.                                                                                                                              |
| Action Tracker                          | impact.com's ID number for the event type (formerly known as action tracker) associated with the order.                                                                                                      |
| Ad                                      | The name of the ad on which the data is based.                                                                                                                                                               |
| Open-Ended Actions                      | The total number of [*pending*](https://help.impact.com/brand/platform-features/actions-and-payouts/understand-the-action-life-cycle-and-finance) actions.                                                   |
| Open-Ended Actions - Event Type         | The total number of *pending* actions by event type.                                                                                                                                                         |
| Confirmed Actions - Event Type          | The total number of *approved* actions by event type.                                                                                                                                                        |

</details>

<details>

<summary>Report data column reference</summary>

| Column      | Description                                                                                                                                                                            |
| ----------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Promo Code  | <p>The promo code associated with performance data for the row.</p><p>Select a <strong>promo code</strong> to view more granular details about that promo code's performance data.</p> |
| Partners    | How many partners drove actions with that promo code over the selected date range.                                                                                                     |
| Actions     | The total number of conversions (sales, app installs, etc.) tracked for a particular promo code. This number excludes any reversed conversions.                                        |
| Revenue     | The total revenue of all actions associated with that promo code.                                                                                                                      |
| Action Cost | The amount of compensation paid to partners for driving the traffic that resulted in conversions for a promo code.                                                                     |
| Click Cost  | The aggregated value of the amount due to partners for driving clicks.                                                                                                                 |

</details>
