# Performance by Day by Customer Status Report

<a href="https://pxa.impact.com/student/activity/1117602?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=opt-350&#x26;utm_campaign=help-center" class="button primary">Take the PXA course</a>

The *Performance by Day Customer Status* report is the product of combining the [Performance by Day](https://help.impact.com/brand/platform-features/multi-program-reports/performance-reports-for-brands/performance-by-day-report) and [New vs. Return Customer Report](https://help.impact.com/brand/platform-features/multi-program-reports/performance-reports-for-brands/new-vs-return-customer-report). With this report, you can see the day-to-day action performance breakdown, separated by how you define customer status and have that status reported back to impact.com.

Learn how to find out [what your customer status mapping codes are](https://help.impact.com/brand/platform-features/multi-program-reports/performance-reports-for-brands/new-vs-return-customer-report).

#### Manage the report

1. From the left navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage]** → **Reports → More Reports**.
2. Under *More Reports*, select **Performance** as the filter next to the search bar.
3. Select **Performance by Day by Customer Status Report**.

   <div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-06fd1b160786dda0f3ec67c2c8632f7ef4566de5%2F442c1647d46bf4a6782b9183b2c3069c99a7186514ee705239eb831a5ef3401f.png?alt=media" alt=""><figcaption></figcaption></figure></div>
4. Below *Performance by Day by Customer Status Report*, you can filter for the data you want to view. Select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-26956d35e17c61868ca8dba76097721fd6066ab4%2F69945c787eb2db89761c82e0cd32fb31d2fc690bfb8592d9a08b7e7983b7445b.svg?alt=media) **\[Search]** when you have the filters in place that you want.
   * View the *Filter reference* table below for more information.
   * You can use the icons at the top-right of the page to ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-b44564db773ea1c7a886bb9901170326c10084b4%2Faa27f7c03133c6ad09d0f3a4ca381ae1b87f12b667300388bfcc470be0f09e0a.svg?alt=media) **pin**, ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-35facc2c11e2e3f782a63ef7241eaa9c40914543%2Fb679d566990407e260094f9b63d01f6cf597a94795debd99e3fb1fb359989cea.svg?alt=media) [schedule](https://help.impact.com/brand/platform-features/multi-program-reports/data-lab-custom-reports/schedule-a-custom-report), ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-25dab3f362bb9c9d77a8b97441a2c215105483bf%2F31ea10a1b0183a610131ba72f72750ca83187188e67236f703e51fb010ad24d6.svg?alt=media) **download** (in PDF, Excel, or CSV format), or [export the report](https://integrations.impact.com/impact-brand/reference/export-reports) ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-9a49ee9cc17599e14412d092465d1bc5240a6af6%2Fb2a3061723b00736e4828981ae4709e0cc4026c20060b07e3f4f3d30896414e7.svg?alt=media) (via API).

**Access the report data**

You can view the report data as a trend graph or table and compare certain metrics.

{% tabs %}
{% tab title="Trend graph" %}
The trend graph enables you to filter your report according to the core group of metrics that drives the highest value. This view provides the selected metric’s daily trends over a specific date range.

1. Select the ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-c2cb550b55c51ea1eeff0acbd6f437a03b621a2c%2F60d033ae8a04c14498d5229c3c0160ac05feea7f605dbd770741793c900469f0.svg?alt=media) **\[Drop-down menu]** in the upper-right corner, then, choose a specific metric.
2. Alternate between the ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-ad21568247832cd4fde0238f816f64ea9a3efcd7%2F93d13ab8cd3278467b4a4eee531a47f6c5fef7e1aa9f14937c6d4a8e8c93e01a.svg?alt=media) trend, ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-4f6f33cb850705d4769b40da9c4ada48d898a290%2F50f4c74e39733bfccf223c3de04d29376c8bcf916ae097f134ae6f1c8a252be6.svg?alt=media) bar, and ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-b0e79bfaa02eede5ae8956b9af1371edc3a77d52%2Fb7c1c20ba44b256bcfcbff5d442eeaf210edc4313615aa0dd15994c7572910a3.svg?alt=media) treemap views by selecting the view icon.

   <div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-06fd1b160786dda0f3ec67c2c8632f7ef4566de5%2F442c1647d46bf4a6782b9183b2c3069c99a7186514ee705239eb831a5ef3401f.png?alt=media" alt=""><figcaption></figcaption></figure></div>

{% endtab %}

{% tab title="Data table" %}
Below the trend graph is the data table. The data table provides different data points displayed in a column view. This view provides a detailed set of comparable numbers over the selected date range.

* Refer to the *Report data column reference* below for more information on the columns found in the data table.
* Add or remove columns from the report table using the ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-55f9a4ba17f1edde22510bc766728b311864c461%2Feaf620c7b74ff071d06c5e1b12bb1bd184361280cdc0ea896c3f8058c11b8532.svg?alt=media) **\[Columns]** icon at the top-right of the report.

  <div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-9a0ee920ac4e33af22e1fe3b6c914adaed9101cb%2F807b73e276c351e26735692ecf09ad20ef730ca2f0a255c1950c40ba4d2eb1b1.png?alt=media" alt=""><figcaption></figcaption></figure></div>

{% endtab %}
{% endtabs %}

<details>

<summary>Filter reference</summary>

| Filter         | Description                                                                                                            |
| -------------- | ---------------------------------------------------------------------------------------------------------------------- |
| Date Range     | You can pull a maximum of **366 days** of data.                                                                        |
| Network        | Filter by data source.                                                                                                 |
| Partner        | Pick the partner(s) for whom you want to see driven action data.                                                       |
| Action Tracker | Set the event type (formerly, *action tracker*) for which you want to see tracked action data.                         |
| Currency       | Set the currency in which you want to view report data. impact.com will convert the amounts to your selected currency. |

**Show**

Add data from a large selection of choices. These data points will get added to the table report under the graph after you select ![\[Search\]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-d9034475259004cc4d724957e37096f4.svg) **\[Search]**.

**Data points explained**

| Data point                              | Description                                                                                                                                                                                                                   |
| --------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Cost-per-click (CPC) Quantity           | The earnings by the individual clicks your traffic creates. Learn more about how [CPC ](https://help.impact.com/brand/platform-features/tracking/set-up-tracking/cost-per-click-v1-and-pending-clicks-explained)works.        |
| Cost per Action (CPA)                   | Total **Cost of Actions** divided by number of actions.                                                                                                                                                                       |
| Cost per Action (CPA) - Event Type      | Total **Cost of Actions** divided by number of actions by event type.                                                                                                                                                         |
| Return on Investment (ROI)              | This number represents **Revenue** divided by **Total Business Cost**.                                                                                                                                                        |
| Return on Investment (ROI) - Event Type | This number represents **Revenue** divided by **Total Business Cost** by event type.                                                                                                                                          |
| Average Order Value (AOV)               | The total revenue of sale actions divided by the number of sale actions.                                                                                                                                                      |
| Average Order Value (AOV) - Event Type  | The total revenue of sale actions divided by the number of sale actions by event type.                                                                                                                                        |
| Action Confirmed - Event Type           | The number of conversions that have [locked](https://help.impact.com/brand/platform-features/actions-and-payouts/understand-the-action-life-cycle-and-finance) for this event type over the chosen time period by event type. |
| Action Open                             | The number of conversions that are [pending](https://help.impact.com/brand/platform-features/actions-and-payouts/understand-the-action-life-cycle-and-finance) over the chosen time period.                                   |
| Actions Open - Event Type               | The number of conversions that are [pending](https://help.impact.com/brand/platform-features/actions-and-payouts/understand-the-action-life-cycle-and-finance) over the chosen time period by event type.                     |
| Actions - Event Type                    | The number of conversions for this event type over the chosen time period by event type.                                                                                                                                      |
| Action Confirmed                        | The number of conversions that have [locked](https://help.impact.com/brand/platform-features/actions-and-payouts/understand-the-action-life-cycle-and-finance) over the chosen time period.                                   |
| Action Confirmed - Event Type           | The number of conversions that have [locked](https://help.impact.com/brand/platform-features/actions-and-payouts/understand-the-action-life-cycle-and-finance) over the chosen time period by event type.                     |
| Margin                                  | This number represents **Revenue** minus **Goods Cost**.                                                                                                                                                                      |
| Margin - Event Type                     | This number represents **Revenue** minus **Goods Cost** by event type.                                                                                                                                                        |
| Total Business Cost                     | The total **Cost of Goods** plus **Total Cost**.                                                                                                                                                                              |
| Total Business Cost - Event Type        | The total **Cost of Goods** plus **Total Cost** by event type.                                                                                                                                                                |
| Discount                                | The discounted amount captured at conversion.                                                                                                                                                                                 |
| Discount Event Type                     | The discounted amount captured at conversion by event type.                                                                                                                                                                   |
| Goods Cost                              | The total cost of products in the basket captured at conversion.                                                                                                                                                              |
| Goods Cost - Event Type                 | The total cost of products in the basket captured at conversion by event type.                                                                                                                                                |
| Revenue - Event Type                    | The total revenue per by event type.                                                                                                                                                                                          |
| Reversed Revenue                        | The total revenue of **Reversed Actions**.                                                                                                                                                                                    |
| Reversed Revenue - Event Type           | The total revenue of **Reversed Actions** by event type.                                                                                                                                                                      |
| Reversed Actions                        | The number of conversions that have been [reversed](https://help.impact.com/brand/platform-features/actions-and-payouts/payouts/approve-reverse-and-modify-pending-payouts-for-actions) across your program.                  |
| Reversed Actions - Event Type           | The number of conversions that have been [reversed](https://help.impact.com/brand/platform-features/actions-and-payouts/payouts/approve-reverse-and-modify-pending-payouts-for-actions) by event type.                        |
| Reversed Action Cost                    | The total **Action Cost** of **Reversed Actions**.                                                                                                                                                                            |
| Reversed Action Cost - Event Type       | The total **Action Cost** of **Reversed Actions** by event type.                                                                                                                                                              |
| Reversal Rate (RR)                      | The number of reversals divided by the number of **Total Actions**.                                                                                                                                                           |
| Reversal Rate (RR) - Event Typ          | The number of reversals divided by the number of **Total Actions** by event type.                                                                                                                                             |

</details>

<details>

<summary>Report data column reference</summary>

| Column          | Description                                                                                                                                                                                                                                                                      |
| --------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date            | A specific date. All data for a particular row was generated on this date.                                                                                                                                                                                                       |
| Customer Status | The type of customer (e.g., existing) that generated data for that row. Learn how to find out what your [customer status](https://help.impact.com/brand/platform-features/multi-program-reports/performance-reports-for-brands/new-vs-return-customer-report) mapping codes are. |
| Actions         | The total number of conversions (sales, app installs, etc.) tracked for a particular day. This number excludes any reversed conversions.                                                                                                                                         |
| Revenue         | The total revenue of all driven actions for this contract within the date range.                                                                                                                                                                                                 |
| Action Cost     | The amount of compensation paid to partners associated with a specific contract for driving the traffic that resulted in conversions.                                                                                                                                            |
| Click Cost      | The aggregated value of the amount due to partners for driving clicks.                                                                                                                                                                                                           |

</details>
