# Aggregate A/B Performance Report

The Aggregate A/B Performance Report shows you a daily breakdown of Direct Actions and Clicks vs. Indirect Actions and Clicks. You can use the report to gauge how well redirected traffic fares against your existing (direct) traffic. Learn more about [creating a redirect rule](https://help.impact.com/brand/platform-features/blocking-and-redirect-rules/create-a-redirect-rule).

#### Access the report

1. From the left navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-230534471fef5f40808e921e41ee44e4a06ded03%2Fe6cb9548999afdc1ed3ce4942e4cb5b45b5cecbd323267aac2a7cd1915fccc09.svg?alt=media) **\[Engage]** → **Reports → More Reports**.
2. Select the *Name* search field, enter "Aggregate A/B Performance", then select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-3c5971fb7b03a98375488e97a4317afd60621298%2Fd0fbb4c2c189cdc83bc0eb8e906fa3cb66818d0a9daa1491ea48042160714ed2.svg?alt=media) **\[Search]**.
   * If you use impact.com in an alternative language to English, be sure to search for the term in the language you have set.
3. From the *Name* column, select **Aggregate A/B Performance**.
4. Below *Aggregate A/B Performance*, select the filters that you want in place, then select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-3c5971fb7b03a98375488e97a4317afd60621298%2Fd0fbb4c2c189cdc83bc0eb8e906fa3cb66818d0a9daa1491ea48042160714ed2.svg?alt=media) **\[Search]**.

   * This report consists of a table of data points. Data that is added from the *Show* filter is added as additional columns here.
   * See the *Filter reference* below for more information on the available filters.
   * See the *Report data reference* below for more information on the different data points available.

   <div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-59c0c2fde899a85a686fa5f85334c5083a8c6d52%2F51608ce799b6c84e39a6773af693a10bdd20d3489859e928854df29cb34d90de.png?alt=media" alt=""><figcaption></figcaption></figure></div>

<details>

<summary>Report data reference</summary>

| Column                   | Description                                                                                                                                                                  |
| ------------------------ | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date                     | The date for a given row’s data.                                                                                                                                             |
| Rule                     | The name of the [redirect rule](https://help.impact.com/brand/platform-features/blocking-and-redirect-rules/redirect-routing-rules-overview) to which this data is relevant. |
| Partner                  | The name of the Partner that has driven actions for the selected criteria with direct or redirect actions.                                                                   |
| Partner ID               | The unique identifier for the partner that has driven actions.                                                                                                               |
| Action Tracker           | The Event Type (formerly Action Tracker) that tracked these actions.                                                                                                         |
| SKU                      | The Stock-Keeping Unit of the Products for which you can view action and click data.                                                                                         |
| Actions                  | The total number of actions driven by the ad involved in the A/B test for the given date.                                                                                    |
| Direct Actions           | The number of actions driven by traffic sent to the original landing page URL.                                                                                               |
| Redirect Actions         | The number of actions driven by redirected traffic (traffic that was not sent to the original landing page URL).                                                             |
| Clicks                   | The total number of clicks generated by the ad involved in the A/B test for the given date.                                                                                  |
| Direct Clicks            | The number of clicks generated by traffic sent to the original landing page URL.                                                                                             |
| Redirect Clicks          | The number of clicks generated by redirected traffic (traffic that was not sent to the original landing page URL).                                                           |
| Revenue                  | The amount of revenue generated from these actions.                                                                                                                          |
| AOV                      | The average order value of the actions, calculated as *Revenue* divided by the number of *Actions*.                                                                          |
| Conversion Rate          | Calculated as *Actions* divided by the number of *Clicks* and represents the percentage of clicks that result in actions.                                                    |
| Direct Conversion Rate   | Calculated as *Direct Actions* divided by the number of *Direct Clicks* and represents the percentage of clicks that result in actions.                                      |
| Redirect Conversion Rate | Calculated as *Redirect Actions* divided by the number of *Redirect Clicks* and represents the percentage of clicks that result in actions.                                  |

</details>

<details>

<summary>Filter reference</summary>

| Filter           | Description                                                                                                                                                                                                                                                                                                                                                                                                                                  |
| ---------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date Range       | Filter data for a specific date range.                                                                                                                                                                                                                                                                                                                                                                                                       |
| Partner          | Filter data for a specific *Partner* or *All Partners* that have driven actions for a given rule with direct or redirect actions.                                                                                                                                                                                                                                                                                                            |
| Landing Page URL | <p>Use this filter to provide detail as to the number of actions that were directed to a Landing Page URL that you specified or redirected to another landing page. You can enter a full Landing Page URL or a partial URL that includes a wild card search.</p><p><strong>For example:</strong> <code>“testlandingpage.com/pageresults1”</code> can simply be defined as <code>*pageresults1*</code> using the asterisk as a wild card.</p> |
| Product          | Use this filter to search for a specific product for which you want to view action data, click data, and rule results.                                                                                                                                                                                                                                                                                                                       |
| SKU              | Use this filter with the *Product* filter to better define for which Products you would like to view data.                                                                                                                                                                                                                                                                                                                                   |
| Ad Id            | Specify for which *Ad ID* (to which you’ve applied a redirect rule) you want to view comparison data.                                                                                                                                                                                                                                                                                                                                        |
| Action Tracker   | Use this filter to define the Event Type (formerly Action Tracker) for which you would like to view data.                                                                                                                                                                                                                                                                                                                                    |
| Currency         | Set the currency in which you want to view data report. impact.com will convert the amounts to your selected currency.                                                                                                                                                                                                                                                                                                                       |

**Show**

Add data from a large selection of choices. These data points will get added to the table report under the graph after you select ![\[Search\]](https://paligoapp-cdn-eu1.s3.eu-west-1.amazonaws.com/impact/attachments/f01cdffa431a4d75ff09c130b66974d4-d9034475259004cc4d724957e37096f4.svg) **\[Search]**.

#### **Data points explained**

| Data point      | Description                                                                                                                                                                                                    |
| --------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Media           | Shows the Partner name and Partner ID as part of the report.                                                                                                                                                   |
| Date Field      | Describes when the conversion’s date was defined. E.g., Click Date.                                                                                                                                            |
| Product         | Shows the Name and SKU of the products for which you are viewing data.                                                                                                                                         |
| Event Type      | The Event Type (formerly Action Tracker) that tracked the actions a partner has driven.                                                                                                                        |
| Revenue         | The sum of revenue generated by actions for a given date.                                                                                                                                                      |
| AOV             | The Average Order Value for the given date, calculated as Revenue divided by the number of Actions.                                                                                                            |
| Conversion Rate | The Conversion Rate is calculated as Actions divided by the number of Clicks and represents the percentage of clicks that result in actions. This metric is broken out by Direct and Redirect Conversion Rate. |

</details>
