# Incrementality by Partner Report

The *Incrementality by Partner* report helps you see how much incremental value partners are contributing to your program and breaks down the figures offered on the [Incrementality Dashboard](https://help.impact.com/brand/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-dashboard-explained). Learn more in the [Incrementality FAQ](https://help.impact.com/brand/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-faq).

#### Access the Incrementality by Partner report

![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-1acc17264ae0dccc2bd47ee2c717a6a23388ed9e%2F17426f082e8e9619a9c94d5932c4cd29eaad4717cd665bf2845e520dd781da6d.svg?alt=media) This feature is only available with the Optimize add-on. [Click here](https://app.impact.com/secure/advertiser/fr/upgrade.ihtml?u=/secure/advertiser/optimize/landing-page.html) to get the add-on!

1. From the left navigation bar, select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-1e02b2659c94fa0756772cc6c1880977fc9aba73%2F6ad16bf9b7edb0a28ab3574d313014f32392aa7f9508686b63bfacfafc7a9735.svg?alt=media) **\[Optimize]** → **Participation Value**.
2. Then select **Incrementality**.
3. From the *Incrementality Dashboard*, select **any partner name** from the *High Incrementality Partners* or *Low Incrementality Partners* section to open the *Incrementality by Partner* report.
4. Adjust filters to suit your needs and select ![](https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-3c5971fb7b03a98375488e97a4317afd60621298%2Fd0fbb4c2c189cdc83bc0eb8e906fa3cb66818d0a9daa1491ea48042160714ed2.svg?alt=media) **\[Search]**.

   * Set the *Partner* filter to **All** to see Incrementality metrics for all your partners.
   * See the *Filter reference* section below for more information on the filters.
   * See the *Report column reference* section below for more information on the data displayed in the report.

   <div data-with-frame="true"><figure><img src="https://4048883401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-dc9c1aba01a5200538d295dbea955565afada8c1%2Fb5bbfa70e694a60a0f361e7071217827c774a1134fc5db0b6f8d1e062103ccec.png?alt=media" alt=""><figcaption></figcaption></figure></div>

<details>

<summary>Filter reference</summary>

| Filter                 | Description                                                                                                                                                                                                         |
| ---------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date range             | <p>Filter for a specific date range of data.</p><p>Select a date range with a minimum of 30 days to get statistically significant insights.</p>                                                                     |
| Measure                | Select whether you want to see figures relating to **Revenue** or **Actions** driven by partners.                                                                                                                   |
| Group                  | Filter results by [Partner Groups](https://help.impact.com/brand/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups).                                                          |
| Customer Status        | Filter results by the [type of customer](https://help.impact.com/en/support/solutions/articles/48001232628-configure-customer-status-mapping). You can choose to view **All**, **New**, or **Returning** customers. |
| Minimum Participations | Filter results by a volume threshold of actions driven.                                                                                                                                                             |
| Event Type             | Select the [event type(s)](https://help.impact.com/brand/platform-features/event-types/event-types-explained) for which you want to view partner contribution data.                                                 |
| Show                   | Add data columns to your report's table, like **Cost**, **Incremental Actions**, **Incremental Revenue**, **Credited Actions**, and **Credited Revenue**.                                                           |

</details>

<details>

<summary>Report column reference</summary>

| Column                            | Description                                                                                                                                                                                                                                                                                                             |
| --------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Partner                           | Name of the partner being analyzed.                                                                                                                                                                                                                                                                                     |
| Group                             | The partner's [assigned groups](https://help.impact.com/brand/platform-features/reach-out-to-partners/partner-groups/create-and-manage-partner-groups).                                                                                                                                                                 |
| Participate / Participate Revenue | <p>The total number of conversions or amount of revenue the partner influenced.</p><p>• Select the number of conversions to see all the related conversions the partner participated in and their conversion paths.</p>                                                                                                 |
| % Introduce                       | The percentage of times the partner drove the first click in the conversion path.                                                                                                                                                                                                                                       |
| % Influence                       | The percentage of times the partner drove a click other than the first or last click in the conversion path.                                                                                                                                                                                                            |
| % Close                           | The percentage of times the partner drove the last click in the conversion path.                                                                                                                                                                                                                                        |
| % Solo                            | The percentage of times the partner was the only partner that drove clicks in the conversion path.                                                                                                                                                                                                                      |
| Incremental %                     | The *total credit assigned to the partner by the incrementality model* divided by the *total number of times the partner participated in a conversion*. Learn more in the [Incrementality FAQ](https://help.impact.com/brand/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-faq). |
| CPA (Cost per action)             | This is calculated as the *total action cost* divided by the *number of credited actions*.                                                                                                                                                                                                                              |
| Adjusted CPA                      | This is calculated as the *total action cost* divided by the *number of incremental actions*.                                                                                                                                                                                                                           |
| CPA Diff %                        | The percentage difference between your **CPA** and **Adjusted CPA** figures.                                                                                                                                                                                                                                            |
| ROAS (Return on ad spend)         | This is calculated as the *credited revenue* divided by the *total action cost*.                                                                                                                                                                                                                                        |
| Adjusted ROAS                     | This is calculated as the *incremental revenue* divided by the *total action cost*.                                                                                                                                                                                                                                     |
| ROAS Diff %                       | The percentage difference between your **ROAS** and Adjusted ROAS figures.                                                                                                                                                                                                                                              |
| Credited Actions                  | The number of actions credited to the partner in the chosen date range.                                                                                                                                                                                                                                                 |
| Incremental Actions               | This is the number of incremental actions credited to the partner by the incrementality model.                                                                                                                                                                                                                          |
| Action Cost                       | The cost during the chosen date period to have each partner drive actions for you.                                                                                                                                                                                                                                      |
| Credited Revenue                  | The amount of revenue driven by this specific partner during the chosen date period.                                                                                                                                                                                                                                    |
| Incremental Revenue               | The amount of incremental revenue that was credited to the partner by the incrementality model.                                                                                                                                                                                                                         |

</details>
