# Cross Channel Performance Insights

- [Optimize Reports](/brand/platform-features/cross-channel-performance-insights/optimize-reports.md): Gain insights to optimize partner performance and crediting—explore incrementality, customer behavior, conversion paths, and customer value contribution.
- [Incrementality by Partner Report](/brand/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-by-partner-report.md)
- [Incrementality Dashboard Explained](/brand/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-dashboard-explained.md)
- [Contribution Report](/brand/platform-features/cross-channel-performance-insights/optimize-reports/contribution-report.md)
- [Behavior Report](/brand/platform-features/cross-channel-performance-insights/optimize-reports/behavior-report.md)
- [Crediting Concerns Report](/brand/platform-features/cross-channel-performance-insights/optimize-reports/crediting-concerns-report.md)
- [New Customer Value Report](/brand/platform-features/cross-channel-performance-insights/optimize-reports/new-customer-value-report.md)
- [Events Funnel Report](/brand/platform-features/cross-channel-performance-insights/optimize-reports/events-funnel-report.md)
- [Top Paths Explained](/brand/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-explained.md)
- [Top Paths Report](/brand/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-report.md)
- [Participation Bonus Report](/brand/platform-features/cross-channel-performance-insights/optimize-reports/participation-bonus-report.md)
- [Participation Bonus Report & Bulk Partner Funds Transfers](/brand/platform-features/cross-channel-performance-insights/optimize-reports/participation-bonus-report-and-bulk-partner-funds-transfers.md)
- [Incrementality FAQ](/brand/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-faq.md)
- [Optimize Metrics Explained](/brand/platform-features/cross-channel-performance-insights/optimize-reports/optimize-metrics-explained.md)
- [Optimize Channels](/brand/platform-features/cross-channel-performance-insights/optimize-channels.md): Learn how to set up, manage, and refine Optimize Channels with practical examples.
- [Channel Setup Strategy](/brand/platform-features/cross-channel-performance-insights/optimize-channels/channel-setup-strategy.md)
- [Optimize Channel Setup Scenario Examples](/brand/platform-features/cross-channel-performance-insights/optimize-channels/optimize-channel-setup-scenario-examples.md)
- [Create an Optimize Channel](/brand/platform-features/cross-channel-performance-insights/optimize-channels/create-an-optimize-channel.md)
- [Edit an Optimize Channel](/brand/platform-features/cross-channel-performance-insights/optimize-channels/edit-an-optimize-channel.md)
- [Manage Optimize Channels](/brand/platform-features/cross-channel-performance-insights/optimize-channels/manage-optimize-channels.md)
- [Configure Affiliate Networks for Deduplication](/brand/platform-features/cross-channel-performance-insights/configure-affiliate-networks-for-deduplication.md)
- [Optimize Startup Guide](/brand/platform-features/cross-channel-performance-insights/optimize-startup-guide.md)
- [Set Up Rules to Identify Channel Traffic](/brand/platform-features/cross-channel-performance-insights/set-up-rules-to-identify-channel-traffic.md)
- [Opt-in to the impact.com Consortium](/brand/platform-features/cross-channel-performance-insights/opt-in-to-the-impactcom-consortium.md)
- [Manage Optimize Media Sources](/brand/platform-features/cross-channel-performance-insights/manage-optimize-media-sources.md)
- [Compare Optimize Essentials & Pro Tiers](/brand/platform-features/cross-channel-performance-insights/compare-optimize-essentials-and-pro-tiers.md)
