> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/ja/what-would-you-like-to-learn-about/advocate-program/getting-started-with-advocate/advocate-program-explained.md).

# Advocateプログラムの解説

<a href="https://pxa.impact.com/student/activity/2808376?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=&#x26;utm_campaign=help-center" class="button primary">PXAコースを受講する</a>

カスタマイズ可能で自動化されたAdvocateプログラムは、既存の顧客基盤を活用して友人や家族を紹介してもらい、新規顧客の獲得コスト削減を目指します。さまざまな報酬で顧客アドボケイトの意欲を高め、ブランドに合ったパーソナライズされた体験を実現します。

<div data-with-frame="true"><figure><img src="https://1458456015-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2Fgit-blob-78678113e8464c47f6f9ec3b66c037f23832ca4c%2Ffbead2ce10afcc616adfda4c82e411f1cbb16867405b2a3346ef4f2ff683a1a3.png?alt=media" alt=""><figcaption></figcaption></figure></div>

Advocateプログラムがあなたに何をもたらせるのか気になりますか？当社の [チェックリストのステップ1内にあるROI計算ツールを](https://app.impact.com/secure/advertiser/fr/add-on.ihtml?u=https://ui.assets.impact.%5B%E2%80%A6%5Dnboarding-ui/mono/production/landing-pages/advocate-base.html) の *Advocate プログラム* にアクセスし、いくつかの詳細を入力して、パーソナライズされた予測をご確認ください。計算ツールでは、想定されるROI、年間売上、年間紹介件数を推定できます。

<div data-with-frame="true"><figure><img src="https://1458456015-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FwMLlMoFBtKJa8ptd3zaw%2Fuploads%2FRrt4OWaSu4wsG1PTkqAN%2FScreenshot%202026-05-25%20at%2017.52.47.png?alt=media&amp;token=d001bf4f-36b4-449d-b7fd-76d3ed815adc" alt="" width="375"><figcaption></figcaption></figure></div>

#### Advocateのメリット

* 口コミマーケティングでブランド認知度を高めます。
* 顧客エンゲージメントを高めます。
* 顧客獲得コストを抑えながら収益を伸ばします。
* 満足した顧客を、あなたのブランドの忠実なアドボケイトへと変えます。

#### 主な機能

* 魅力的な [カスタマーエクスペリエンス](/brand/ja/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/widget-experiences/customize-program-widgets.md) を主要なプログラム接点として構築します。
* [顧客アドボケイトに報酬を提供](/brand/ja/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/program-reward-options-explained.md) 割引、クレジット、ギフトカード、 [現金支給](/brand/ja/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/pay-with-cash/cash-payouts-for-advocate-explained.md)など。
* 顧客アドボケイトが紹介の詳細を次の方法で共有できるようにします [共有リンク、メッセージリンク、または固有の紹介コード](/brand/ja/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/advocate-program-sharing-options.md).
* [プログラムのパフォーマンスを追跡](/brand/ja/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/advocate-program-analytics-explained.md) および [レポートを作成](/brand/ja/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/run-an-advocate-program-report.md).
* 設定 [不正防止](/brand/ja/what-would-you-like-to-learn-about/advocate-program/protect-your-advocate-program/advocate-fraud-protection-explained.md) を設定して、自薦による紹介を検出し、拒否します。

{% hint style="info" %}
**さあ、始めましょう！** 以下の方法を確認する [Advocateプログラムを設定](/brand/ja/what-would-you-like-to-learn-about/advocate-program/getting-started-with-advocate/configure-your-advocate-program.md).
{% endhint %}


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