> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/ja/what-would-you-like-to-learn-about/advocate-program/getting-started-with-advocate/advocate-program-explained.md).

# Advocateプログラムの説明

<a href="https://pxa.impact.com/student/activity/2808376?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=&#x26;utm_campaign=help-center" class="button primary">PXA コースを受講する</a>

カスタマイズ可能な自動化されたAdvocateプログラムは、既存の顧客基盤を活用して友人や家族を紹介してもらい、新規顧客獲得コストの削減を目指します。さまざまな特典で顧客アドボケイトの意欲を高め、ブランドに合ったパーソナライズされた体験を提供しましょう。

<div data-with-frame="true"><figure><img src="/files/1fee7fdd68a838c90ce1859b2b58a76f2ae3226c" alt=""><figcaption></figcaption></figure></div>

Advocateプログラムで何ができるのか気になりますか？ぜひ当社の [チェックリストのステップ1にあるROI計算ツールを](https://app.impact.com/secure/advertiser/fr/add-on.ihtml?u=https://ui.assets.impact.%5B%E2%80%A6%5Dnboarding-ui/mono/production/landing-pages/advocate-base.html) の *Advocateプログラム* 使って、いくつかの詳細を入力すると、あなた専用の予測結果を確認できます。この計算ツールは、見込みROI、年間売上、年間紹介件数の推定に役立ちます。

<div data-with-frame="true"><figure><img src="/files/152c9e13a35a27c3f085afe3181a607325f8a2fb" alt="" width="375"><figcaption></figcaption></figure></div>

#### Advocateのメリット

* 口コミマーケティングでブランド認知を高めましょう。
* 顧客エンゲージメントを高めます。
* 顧客獲得コストを抑えながら売上を伸ばします。
* 満足した顧客を、ブランドの忠実なアドボケイトへと変えましょう。

#### 主な機能

* 魅力的な [顧客体験を](/brand/ja/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/widget-experiences/customize-program-widgets.md) プログラムの主要な接点として構築・カスタマイズできます。
* [顧客アドボケイトに報酬を与えましょう](/brand/ja/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/program-reward-options-explained.md) 。割引、クレジット、ギフトカード、 [現金支払い](/brand/ja/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/pay-with-cash/cash-payouts-for-advocate-explained.md)などで。
* 顧客アドボケイトが紹介詳細を共有できるようにしましょう [共有リンク、メッセージリンク、または固有の紹介コード](/brand/ja/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/advocate-program-sharing-options.md).
* [プログラムの成果を追跡し](/brand/ja/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/advocate-program-analytics-explained.md) を [レポートを生成](/brand/ja/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/run-an-advocate-program-report.md).
* 設定 [不正防止](/brand/ja/what-would-you-like-to-learn-about/advocate-program/protect-your-advocate-program/advocate-fraud-protection-explained.md) を設定して、自己紹介の試みを検出・拒否します。

{% hint style="info" %}
**さあ始めましょう！** 方法を学ぶ [Advocateプログラムを設定する](/brand/ja/what-would-you-like-to-learn-about/advocate-program/getting-started-with-advocate/configure-your-advocate-program.md).
{% endhint %}


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