> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/it/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/introduction-welcome-to-impact.com/step-4-program-insights.md).

# Passaggio 4: Insight del programma

Con Amazon Seller, puoi accedere alla gamma standard di report sulle performance di impact.com, oltre ai report specifici di Amazon Seller. A differenza dei report sulle performance che contengono metriche e insight aggregati, i tuoi [report](https://help.impact.com/en/support/solutions/articles/155000004770-amazon-seller-reporting-explained-for-brands) contengono dati grezzi direttamente da Amazon:

* Usa il [Seller - Performance per Partner](https://help.impact.com/en/support/solutions/articles/155000004730-seller-performance-by-partner-for-brands) report per identificare i tuoi migliori performer e farti un’idea di ciò che funziona meglio per il tuo programma.
* Usa il [Seller - Performance per Prodotto](https://help.impact.com/en/support/solutions/articles/155000004731-seller-performance-by-product-for-brands) report per analizzare le prestazioni dei prodotti e farti un’idea del tasso di conversione per ciascun prodotto.

Puoi [pianificare i report](https://help.impact.com/en/support/solutions/articles/48001236561) per inviarli automaticamente ai membri del team con cadenza regolare.


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