> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/it/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/create-custom-measures-in-data-lab.md).

# Crea metriche personalizzate in Data Lab

{% hint style="warning" %}
**Importante:** Noi *vivamente* ti consigliamo di consultare [Introduzione a Data Lab](/brand/it/what-would-you-like-to-learn-about/platform-features/multi-program-reports/data-lab-custom-reports/data-lab-introduction.md) prima di iniziare questo articolo.
{% endhint %}

1. Dal menu di navigazione a sinistra, seleziona ![](/files/56eb48c7f3195590132b62ea75c0575abe0113e5) **\[Engage] → Reports** → **Data Lab**.
2. Seleziona un **visualizzazione** per iniziare.
3. Dalla sezione Dimensioni e Misure nella barra degli strumenti a destra, seleziona ![](/files/0aafef99ec4e77d9b7b3e0531467b63590add75d) **\[Crea misura personalizzata]**.

   <div data-with-frame="true"><figure><img src="/files/ff2e5ba17ef9d8e3e4c607523e58f7528ef0e1b9" alt="" width="355"><figcaption></figcaption></figure></div>
4. Assegna un nome alla tua Misura personalizzata — l’esempio seguente mostrerà una misura chiamata *Tasso di conversione*.
5. Seleziona il **Formato**della tua misura. Puoi scegliere tra *Numero*, *Stringa*, *Percentuale*o *Valuta*.
6. Nel *Formula* campo, inserisci il calcolo per la misura personalizzata.

   <div data-gb-custom-block data-tag="hint" data-style="info" class="hint hint-info"><p><strong>Esempio:</strong> Il <em>Tasso di conversione</em> la misura utilizzerà <code>Costi delle azioni / Clic</code>. impact.com indicherà se la formula è valida o meno con un piccolo <img src="/files/5599805783c79db0867377b353d84984e11e140c" alt=""> <strong>[segno di spunta]</strong> nell’angolo in alto a destra della finestra.</p></div>
7. Seleziona **Salva** per salvare la tua misura personalizzata.

   <div data-with-frame="true"><figure><img src="/files/b6af7f9f2e5908b5e0c8b684de74ee68bbcd9fd7" alt="" width="563"><figcaption></figcaption></figure></div>


---

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