> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/it/what-would-you-like-to-learn-about/advocate-program/getting-started-with-advocate/advocate-program-explained.md).

# Spiegazione del programma Advocate

<a href="https://pxa.impact.com/student/activity/2808376?sid=0c0e3e5c-54c9-4435-9bee-ebcdccb7f292&#x26;sid_i=0?utm_source=app.impact.com&#x26;utm_medium=owned-platform&#x26;utm_content=&#x26;utm_campaign=help-center" class="button primary">Segui il corso PXA</a>

Il tuo programma Advocate automatizzato e personalizzabile sfrutta la tua base clienti esistente per far sì che amici e familiari vengano referenziati, con l’obiettivo di ridurre il costo di acquisizione di nuovi clienti. Motiva i tuoi customer advocate con vari premi, garantendo un’esperienza personalizzata in linea con il tuo brand.

<div data-with-frame="true"><figure><img src="/files/c81d8e3abc6946360d58d41601b0e3a522480f0a" alt=""><figcaption></figcaption></figure></div>

Curioso di sapere cosa può fare per te un programma Advocate? Usa il nostro [calcolatore del ROI nel primo passaggio della checklist](https://app.impact.com/secure/advertiser/fr/add-on.ihtml?u=https://ui.assets.impact.%5B%E2%80%A6%5Dnboarding-ui/mono/production/landing-pages/advocate-base.html) della *Programma Advocate* e compila alcuni dettagli per vedere le tue proiezioni personalizzate. Il calcolatore aiuta a stimare il potenziale ROI previsto, il fatturato annuo e i referral annuali che potresti generare.

<div data-with-frame="true"><figure><img src="/files/e5c87b68b897172e3420e56c3c7c64389ac2ac54" alt="" width="375"><figcaption></figcaption></figure></div>

#### Vantaggi del programma Advocate

* Aumenta la notorietà del tuo brand tramite il passaparola.
* Aumenta il coinvolgimento dei clienti.
* Genera ricavi con costi di acquisizione clienti inferiori.
* Trasforma i clienti soddisfatti in fedeli sostenitori del tuo brand.

#### Caratteristiche principali

* Crea e personalizza un coinvolgente [esperienza cliente](/brand/it/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/widget-experiences/customize-program-widgets.md) come punto di contatto principale del tuo programma.
* [Premia i tuoi customer advocate](/brand/it/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/program-reward-options-explained.md) con sconti, crediti, carte regalo, [pagamenti in contanti](/brand/it/what-would-you-like-to-learn-about/advocate-program/advocate-rewards/pay-with-cash/cash-payouts-for-advocate-explained.md)e altro ancora.
* Consenti ai tuoi customer advocate di condividere i dettagli delle loro segnalazioni tramite [link di condivisione, link per messaggi o codici referral univoci](/brand/it/what-would-you-like-to-learn-about/advocate-program/manage-advocate-participant-experiences/advocate-program-sharing-options.md).
* [Monitora le prestazioni del tuo programma](/brand/it/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/advocate-program-analytics-explained.md) e [genera report](/brand/it/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/run-an-advocate-program-report.md).
* Configura [Protezione dalle frodi](/brand/it/what-would-you-like-to-learn-about/advocate-program/protect-your-advocate-program/advocate-fraud-protection-explained.md) per rilevare e rifiutare i tentativi di auto-segnalazione.

{% hint style="info" %}
**Cominciamo!** Scopri come [configura il tuo programma Advocate](/brand/it/what-would-you-like-to-learn-about/advocate-program/getting-started-with-advocate/configure-your-advocate-program.md).
{% endhint %}


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