> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/fr/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/introduction-welcome-to-impact.com/step-4-program-insights.md).

# Étape 4 : Analyses du programme

Avec Amazon Seller, vous pouvez accéder à la gamme standard de rapports de performance d’impact.com, en plus des rapports spécifiques à Amazon Seller. Contrairement aux rapports de performance qui contiennent des métriques et des insights agrégés, vos [rapports](https://help.impact.com/en/support/solutions/articles/155000004770-amazon-seller-reporting-explained-for-brands) contiennent des données brutes directement issues d’Amazon :

* Utilisez le [Vendeur - Performance par partenaire](https://help.impact.com/en/support/solutions/articles/155000004730-seller-performance-by-partner-for-brands) rapport pour identifier vos meilleurs performers et avoir une idée de ce qui fonctionne le mieux pour votre programme.
* Utilisez le [Vendeur - Performance par produit](https://help.impact.com/en/support/solutions/articles/155000004731-seller-performance-by-product-for-brands) rapport pour analyser les performances des produits et avoir une idée du taux de conversion pour chaque produit.

Vous pouvez [programmer des rapports](https://help.impact.com/en/support/solutions/articles/48001236561) pour les envoyer automatiquement aux membres de l’équipe à intervalles réguliers.


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