> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/fr/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/introduction-welcome-to-impact.com/step-3-partner-engagement.md).

# Étape 3 : engagement des partenaires

## Planifiez votre prospection <a href="#plan-your-outreach-0-0" id="plan-your-outreach-0-0"></a>

Planifiez une série d’e-mails de prospection persistants, axés sur la valeur [e-mails de prospection](/brand/fr/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/email-workflows/create-and-manage-email-workflows.md). Restez concis et concentrez-vous sur les avantages de la participation à votre programme, comme des taux de rémunération plus élevés, une fenêtre de cookies plus longue et d’éventuelles primes de performance.

Rendez l’offre plus attrayante avec une prime de bienvenue ou une augmentation temporaire du taux pour favoriser l’adoption initiale. [Conditions programmées](/brand/fr/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/set-limited-time-payouts-with-scheduled-terms.md) ou [Boost produit](/brand/fr/what-would-you-like-to-learn-about/beta-product-boost/product-boost-campaign-management/create-a-product-boost-campaign.md) peut vous y aider.

## Partagez les actualités pertinentes <a href="#section-id23524846371987" id="section-id23524846371987"></a>

Il est important de tenir vos partenaires informés des promotions, des lancements de produits/fonctionnalités, des actualités de l’entreprise, etc. La fonctionnalité Newsletters d’impact.com [Newsletters](/brand/fr/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/newsletters/introduction-to-newsletters.md) est le moyen le plus simple d’y parvenir tout en augmentant également l’engagement et la productivité des partenaires.

## Formez vos partenaires <a href="#section-id235248464024764" id="section-id235248464024764"></a>

Utilisez votre [*Ressources*](https://app.impact.com/secure/advertiser/engage/ads/manage-resources-flow.ihtml) page pour partager [des supports de formation et des ressources pédagogiques](/brand/fr/what-would-you-like-to-learn-about/platform-features/ads/requests-from-partners/create-a-resource-to-share-with-partners.md) qui aident les partenaires à promouvoir efficacement vos produits Amazon et à générer des ventes. Ajoutez un lien vers votre *Ressources* page dans votre message d’accueil initial et dans toute infolettre programmée.

N’hésitez pas à partager une documentation d’aide pertinente afin de vous assurer que les partenaires comprennent comment promouvoir vos produits et ce qui [bonnes pratiques](https://help.impact.com/partner/what-would-you-like-to-learn-about/seller-partnerships/amazon-seller-partnerships/best-practices-for-seller-partners) leur permettra d’obtenir le plus de succès.


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