> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/fr/what-would-you-like-to-learn-about/seller-program/amazon-seller-program/introduction-welcome-to-impact.com/step-3-partner-engagement.md).

# Étape 3 : Engagement des partenaires

## Planifiez votre prospection <a href="#plan-your-outreach-0-0" id="plan-your-outreach-0-0"></a>

Planifiez une série d’e-mails de prospection persistants, axés sur la valeur [de prospection](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/email-workflows/create-and-manage-email-workflows). Restez concis et concentrez-vous sur les avantages de participer à votre programme, comme des taux de rémunération plus élevés, une fenêtre de cookie plus longue et d’éventuels bonus de performance.

Rendez l'offre plus attractive avec un bonus de signature ou une augmentation temporaire du taux pour favoriser l'adoption initiale. [Termes programmés](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/contracts-and-template-terms/set-limited-time-payouts-with-scheduled-terms) ou [Product Boost](https://help.impact.com/brand/what-would-you-like-to-learn-about/beta-product-boost/create-a-product-boost-campaign) peut vous aider à le faire.

## Partagez les actualités pertinentes <a href="#section-id23524846371987" id="section-id23524846371987"></a>

Il est important de tenir vos partenaires informés des promotions, des lancements de produits/fonctionnalités, des actualités de l’entreprise, etc. Les [Newsletters](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/reach-out-to-partners/newsletters/introduction-to-newsletters) d’impact.com est le moyen le plus simple d’y parvenir tout en augmentant l’engagement et la productivité des partenaires.

## Formez les partenaires <a href="#section-id235248464024764" id="section-id235248464024764"></a>

Utilisez votre [*Ressources*](https://app.impact.com/secure/advertiser/engage/ads/manage-resources-flow.ihtml) page pour partager [des supports de formation et des ressources pédagogiques](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/ads/requests-from-partners/create-a-resource-to-share-with-partners) qui aident les partenaires à commercialiser efficacement vos produits Amazon et à générer des ventes. Ajoutez un lien vers votre *Ressources* page dans votre message de bienvenue initial et dans toutes les newsletters programmées.

N’hésitez pas à partager une documentation d’aide pertinente pour vous assurer que les partenaires comprennent comment promouvoir vos produits et ce qui [meilleures pratiques](https://help.impact.com/partner/what-would-you-like-to-learn-about/seller-partnerships/amazon-seller-partnerships/best-practices-for-seller-partners) leur permettra d’obtenir les meilleurs résultats.


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