> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/fr/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/compare-optimize-essentials-and-pro-tiers.md).

# Comparer les offres Optimize Essentials et Pro

Optimize est un outil de la plateforme impact.com qui vous aide à suivre et à comprendre vos efforts marketing.

* **Optimize Pro** surveille à la fois les publicités payantes et les canaux marketing organiques, et fournit des rapports combinant les données des interactions avec les partenaires, les canaux et les consommateurs.
* **Optimize Essentials** fournit un ensemble essentiel de rapports sur les performances des partenaires pour vous aider à développer et optimiser votre entreprise. Optimize Essentials ne permet pas de configurer des sources médias ou des canaux.

<div data-with-frame="true"><figure><img src="/files/296526ce41164ab27826527f436cc7b9f8708afb" alt=""><figcaption></figcaption></figure></div>

#### Comparer les niveaux Optimize Essentials et Pro

![](/files/03063bfb73da940f94accd97e9129c51390d4070) Cette fonctionnalité n’est disponible qu’avec le module complémentaire Optimize. [Cliquez ici](https://app.impact.com/secure/advertiser/fr/upgrade.ihtml?u=/secure/advertiser/optimize/landing-page.html) pour obtenir le module complémentaire !

Découvrez cette comparaison fonctionnalité par fonctionnalité des éditions Optimize Essentials et Pro afin d'identifier les principales différences entre les deux niveaux.

| Fonctionnalités                                                                                                                                                                               | Essentials                                                                              | Pro                                                                                     |
| --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------- |
| [Canal](/brand/fr/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-channels/create-an-optimize-channel.md)                                    | Partenaires uniquement                                                                  | Multicanal                                                                              |
| [Rapport de contribution](/brand/fr/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/contribution-report.md)                          | <img src="/files/77b6e56bcae6abec5454194b3b477b261bb3e2be" alt="" data-size="original"> | <img src="/files/77b6e56bcae6abec5454194b3b477b261bb3e2be" alt="" data-size="original"> |
| [Comportement client](/brand/fr/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/behavior-report.md)                                  | <img src="/files/77b6e56bcae6abec5454194b3b477b261bb3e2be" alt="" data-size="original"> | <img src="/files/77b6e56bcae6abec5454194b3b477b261bb3e2be" alt="" data-size="original"> |
| [Rapport Parcours principaux](/brand/fr/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-report.md)                         | <img src="/files/77b6e56bcae6abec5454194b3b477b261bb3e2be" alt="" data-size="original"> | <img src="/files/77b6e56bcae6abec5454194b3b477b261bb3e2be" alt="" data-size="original"> |
| [Rapport d'entonnoir d'événements](/brand/fr/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/events-funnel-report.md)                | <img src="/files/77b6e56bcae6abec5454194b3b477b261bb3e2be" alt="" data-size="original"> | <img src="/files/77b6e56bcae6abec5454194b3b477b261bb3e2be" alt="" data-size="original"> |
| [Rapport d'incrémentalité](/brand/fr/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-dashboard-explained.md)          | <img src="/files/17bf2b1e12a4552058659219d5fc6b21c3dca54d" alt="" data-size="original"> | <img src="/files/77b6e56bcae6abec5454194b3b477b261bb3e2be" alt="" data-size="original"> |
| [Rapport de leapfrogging](/brand/fr/what-would-you-like-to-learn-about/platform-features/multi-program-reports/leapfrogging-reports/leapfrogging-summary-report.md)                           | <img src="/files/17bf2b1e12a4552058659219d5fc6b21c3dca54d" alt="" data-size="original"> | <img src="/files/77b6e56bcae6abec5454194b3b477b261bb3e2be" alt="" data-size="original"> |
| [Rapport sur la valeur des nouveaux clients](/brand/fr/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/new-customer-value-report.md) | <img src="/files/17bf2b1e12a4552058659219d5fc6b21c3dca54d" alt="" data-size="original"> | <img src="/files/77b6e56bcae6abec5454194b3b477b261bb3e2be" alt="" data-size="original"> |
| [Détection des anomalies de prévision](/brand/fr/what-would-you-like-to-learn-about/platform-features/forecasting-and-anomaly-detection/forecasting-and-anomaly-detection-reports.md)         | <img src="/files/17bf2b1e12a4552058659219d5fc6b21c3dca54d" alt="" data-size="original"> | <img src="/files/77b6e56bcae6abec5454194b3b477b261bb3e2be" alt="" data-size="original"> |
| Tarification                                                                                                                                                                                  | 250 $ par mois                                                                          | 500 $ par mois                                                                          |


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