> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/fr/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/compare-optimize-essentials-and-pro-tiers.md).
# Comparer les niveaux Optimize Essentials et Pro
Optimize est un outil de la plateforme impact.com qui vous aide à suivre et à comprendre vos efforts marketing.
* **Optimize Pro** surveille à la fois les publicités payantes et les canaux de marketing organique, et fournit des rapports combinant les données des interactions avec les partenaires, les canaux et les consommateurs.
* **Optimize Essentials** fournit un ensemble essentiel de rapports sur les performances des partenaires pour vous aider à développer et à optimiser votre activité. Optimize Essentials ne permet pas de configurer des sources média ou des canaux.
#### Comparer les niveaux Optimize Essentials et Pro
 Cette fonctionnalité n'est disponible qu'avec l'extension Optimize. [Cliquez ici](https://app.impact.com/secure/advertiser/fr/upgrade.ihtml?u=/secure/advertiser/optimize/landing-page.html) pour obtenir l'extension !
Découvrez cette comparaison fonctionnalité par fonctionnalité des éditions Optimize Essentials et Pro afin d’identifier les principales différences entre les deux niveaux.
| Fonctionnalités | Essentials | Pro |
| ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| [Canal](/brand/fr/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-channels/create-an-optimize-channel.md) | Partenaire uniquement | Multicanal |
| [Rapport de contribution](/brand/fr/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/contribution-report.md) | 
| |
| [Comportement des clients](/brand/fr/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/behavior-report.md) | | |
| [Rapport des principaux parcours](/brand/fr/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/top-paths-report.md) | | |
| [Rapport d’entonnoir d’événements](/brand/fr/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/events-funnel-report.md) | | |
| [Rapport d’incrémentalité](/brand/fr/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/incrementality-dashboard-explained.md) | 
| |
| [Rapport de leapfrogging](/brand/fr/what-would-you-like-to-learn-about/platform-features/multi-program-reports/leapfrogging-reports/leapfrogging-summary-report.md) | | |
| [Rapport de valeur des nouveaux clients](/brand/fr/what-would-you-like-to-learn-about/platform-features/cross-channel-performance-insights/optimize-reports/new-customer-value-report.md) | | |
| [Détection des anomalies de prévision](/brand/fr/what-would-you-like-to-learn-about/platform-features/forecasting-and-anomaly-detection/forecasting-and-anomaly-detection-reports.md) | | |
| Tarification | 250 $ par mois | 500 $ par mois |
---
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