> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/fr/what-would-you-like-to-learn-about/platform-features/blocking-and-redirect-rules/redirect-routing-rules-overview.md).

# Vue d’ensemble des règles de routage de redirection

**Redirections**, un type de **règle de routage**, enverra le trafic vers une nouvelle URL de destination au lieu de la destination hyperliée d'origine. Lorsque le trafic répond à des critères spécifiques (appelés *conditions*), et, par exemple, clique sur une annonce hébergée par l'un de vos partenaires, il sera redirigé vers une « URL de redirection » alternative au lieu de l'URL de destination d'origine. Ce trafic peut également afficher un [interstitiel](https://en.wikipedia.org/wiki/Interstitial_webpage), ou une page web qui apparaît avant qu'ils n'atteignent l'URL de redirection, selon la façon dont vous configurez la règle de redirection.

Le trafic provenant de certains partenaires, de certains pays, ou même le trafic provenant d'une URL définie (c.-à-d. une *URL de référence*) peut être redirigé. Vous pouvez également configurer des pages interstitielles qui orientent le trafic vers [télécharger votre application](/brand/fr/what-would-you-like-to-learn-about/platform-features/blocking-and-redirect-rules/create-app-install-interstitials.md).

#### Étapes pour configurer des règles de routage de redirection

Pour configurer vos règles de redirection, suivez l'ordre de configuration ci-dessous :

1. [Créer une règle de redirection](/brand/fr/what-would-you-like-to-learn-about/platform-features/blocking-and-redirect-rules/create-a-redirect-rule.md)
2. [Tester une règle de redirection](/brand/fr/what-would-you-like-to-learn-about/platform-features/blocking-and-redirect-rules/test-a-redirect-rule.md)
3. [Importer des règles de redirection en masse](/brand/fr/what-would-you-like-to-learn-about/platform-features/blocking-and-redirect-rules/bulk-upload-redirect-rules.md)
4. [Archiver une règle de redirection](/brand/fr/what-would-you-like-to-learn-about/platform-features/blocking-and-redirect-rules/archive-a-redirect-rule.md)


---

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