> For the complete documentation index, see [llms.txt](https://help.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.impact.com/brand/fr/what-would-you-like-to-learn-about/advocate-program/introduction-welcome-to-advocate/step-7-utilize-reporting.md).

# Étape 7 : utilisez les rapports

[Advocate propose différents rapports](https://help.impact.com/brand/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/advocate-program-reports-explained) pour les données de votre programme et de vos participants, ce qui vous permet de suivre quels participants et quelles récompenses offrent les meilleurs résultats. Ces rapports peuvent être utilisés pour exploiter les meilleurs paramètres pour vos ambassadeurs afin de vous assurer d’obtenir un maximum de valeur de vos programmes.

Vous pouvez également utiliser le [flux de parrainages](https://help.impact.com/brand/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/view-and-manage-your-referrals-feed) pour obtenir des informations supplémentaires, comme qui a initié les parrainages, où le lien de l’ambassadeur a été cliqué, et bien plus encore. De telles données vous aident à prendre des décisions mieux éclairées lors de la définition des meilleurs objectifs et actions pour votre programme de parrainage.

La suite analytique se compose d’une [vue d’ensemble analytique](https://help.impact.com/brand/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/advocate-analytics-overview-explained) qui affiche les performances de tous vos programmes d’ambassadeurs et la [page d’analytique du programme](https://help.impact.com/brand/what-would-you-like-to-learn-about/advocate-program/advocate-reporting-and-analytics/advocate-analytics-overview-explained) affichera un historique détaillé des performances pour un programme d’ambassadeurs individuel.


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